Introduction to entrepreneurship. Topics: Lean Startup Methodology, Product-Market Fit, Market-Size Analysis, Customer Acquisition , Life Time Value and Revenue Streams
6. Topics
1. Lean Startup Methodology
2. Product-Market Fit
3. Market-Size Analysis
4. Customer Acquisition
5. Life Time Value
6. Revenue Streams
• Pitching to Investors
• Access to Funding
• Terms of a Term Sheet
• Intellectual Property
• Sharing Economy
• Disruptive Innovation
• Business Modeling
• Convertible Notes
• Startup Valuation
• User Experience (UX)
• Behavioral Economics
• Habit Formation
Topics Available in Other Presentations
9. Suggested Method for Building
a Successful Product
Product
Validation
Business
Modeling
User
Experience
MVP
Develop-
ment
Prototyping
Customers
Acquisition
Data
Analysis
Growth
Technology
enhancement
Scale
10. Market-Size Analysis
Example: App for Connecting People with Babysitters in Jordan
World Population: 8 Billion
Jordan Population: 10 Million
Females: 4 Million
Married: 2 Million
Have a baby (0 - 3 Years old):
300,000
Have Smart Phone: 100,000
Note: The numbers above
don’t represent real data
12. Customer Acquisition Cost
Marketing Expenses to Acquire New Customers
Number of Customers Acquired from the Marketing Campaign
Customer Acquisition Cost =
Life Time Value = The predicted net profit that will be generated from a
customer during the entire relationship period
Customer Acquisition Cost > Life Time Value = Financial Loss
Customer Acquisition Cost < Life Time Value = Financial Gain