6. @Suzzicks MobileMoxie #SMXMunich@Suzzicks MobileMoxie #SMXMunich
A whole app installed on my phone.
My logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/
Google Now
7. @Suzzicks MobileMoxie #SMXMunich@Suzzicks MobileMoxie #SMXMunich
A whole app installed on my phone.
A deep link to my friend’s contact
card!
My logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/
Google Now
8. @Suzzicks MobileMoxie #SMXMunich@Suzzicks MobileMoxie #SMXMunich
A whole app installed on my phone.
A deep link to my friend’s contact
card!
Deep links to play my music - called
“Listen Actions”
My logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/
Google Now
9. @Suzzicks MobileMoxie #SMXMunich@Suzzicks MobileMoxie #SMXMunich
A whole app installed on MY phone.
A deep link to MY friend’s contact
card!
Deep links to play MY music - called
“Listen Actions”
MY logged-in Chrome app history/ activity
A “Phone” Universal in Google Search App/
Google Now
11. @Suzzicks MobileMoxie #SMXMunich
Google App Also Has
User-Specific Android
Deep Links (From API)
Deep links to previously-viewed content in an Android
App with Web Parity that uses the App Indexing API…
@Suzzicks MobileMoxie #SMXMunich
12. @Suzzicks MobileMoxie #SMXMunich
Google App Also Has
User-Specific Android
Deep Links (From API)
Deep links to previously-viewed content in an Android
App with Web Parity that uses the App Indexing API…
… Not private data, but privately indexed
@Suzzicks MobileMoxie #SMXMunich
16. @Suzzicks MobileMoxie #SMXMunich
Google is Amassing a Private
Index: Picture Your Brand Here
Photos from Google Photos
Contacts in Google Contacts
Search History from Chrome
@Suzzicks MobileMoxie #SMXMunich
23. @Suzzicks MobileMoxie #SMXMunich
Read More About The Private Index…
http://searchengineland.com/android-marshmallow-seo-series-sponsored-google-now-cards-23-234719
@Suzzicks
24. @Suzzicks MobileMoxie #SMXMunich
Non-Parity Indexing
Could be possible with the Google App Indexing API – theoretically could index
deep links without a corresponding web URL
26. @Suzzicks MobileMoxie #SMXMunich
A Ranking Factors Dilemma for Google
How Do You Rank Apps-Only Vs. Web Only?
App-Only Ranking Factors:
Installation
Technical Implementation
Engagement
Web-Only Ranking Factors:
On-Page Optimization
Site Speed
Links
MobileFriendliness
32. @Suzzicks MobileMoxie #SMXMunich
This Means Google Needs Engagement Data for
Google Now…
...
@Override
public void onStart() {
super.onStart();
mClient.connect();
AppIndex.AppIndexApi.start(mClient, getAction());
}
@Override
public void onStop() {
AppIndex.AppIndexApi.end(mClient, getAction());
mClient.disconnect();
super.onStop();
}...
Full code sample here: bit.ly/appindexingAPIcode
“Can Haz Engagement Data?”
-Google
38. @Suzzicks MobileMoxie #SMXMunich
But App Streaming Has A Connection Requirement…
@Suzzicks MobileMoxie #SMXMunich
Not Common for World-Wide
Mobile Use
39. @Suzzicks MobileMoxie #SMXMunich
Read More About App Streaming &
Connection Speed
http://searchengineland.com/android-marshmallow-seo-series-sponsored-google-now-cards-23-234719
@Suzzicks
More thoughts on App Streaming and connection
speed:
bit.ly/mobileconnectionspeed
@Suzzicks MobileMoxie #SMXMunich
40. @Suzzicks MobileMoxie #SMXMunich
Summary
Think About Private Indexing – Indexing User
Activities AND Eventually Indexing Private User
Data
Prepare for Google Now API – Increase Your App
Engagement
Prepare for App Only search results – Look into
App Streaming if you are App-Only