Jollibee Space Matrix, BCG Matrix, Product Positioning Map by Nadya Hamawy & Alta Paraiso, University of the Philippines, Strategic Management

1. By: Nadya A. Hamawy & Alta Monica Paraiso
BA 190 - Strategic Management
University of the Philippines
Prof. Mita Angela M. Dimalanta

2. Space Matrix
Numerical Value
Internal Strategic Position
Financial Position
Return on Investment 6
Leverage 6
Liquidity 6
Working Capital 7
Earnings Per Share 7
Average 6.4
Competitive Position
Market Share -1
Product Quality -1
Product Life Cycle -4
Customer Loyalty -1
Technological Know-how -2
Control over suppliers and distributors -2
Average -1.83
External Strategic Position
Stability Position
Technological Changes -3
Rate of Inflation -4
Demand Variability -3
Barriers to entry in the market -3
Average -3.25
Industry Position
Growth potential 6
Profit potential 7
Financial stability 7
Resource utilization 6
Ease of entry into market 5
Average 6.2

3. Space Matrix

4. BCG Matrix

5. Product-Positioning Map