IPL 2016 Social Media Audit Infographic
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MindShift Metrics conducted an audit to understand the impact of IPL 2016 and how the collective involvement of brands, teams, cricketers and brand ambassadors drove an outreach that surpassed statistics from last year. With brands investing more on social media and diving deeper into exploring platforms such as Instagram, the overall outreach and impact has been phenomenal. For a detailed report, write to us on contact@mindshiftinteractive.com
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IPL 2016 Social Media Audit Infographic
- 1. POPULAR BRANDS DURING IPL Social Media Audit report Social Media Audit report 2016 IPL STATISTICS LEADING TEAMS Kolkata Knight Riders Mumbai Indians Bangalore Royal Challengers Fans Fan Growth 18m 10.69 Engagement Ratio Fans Fans 14m 10m 8m Fans 13.87 % % Kolkata Knight Riders Mumbai Indians Bangalore Royal Challengers Followers Engagement Ratio 4.25m 354m7.34 Outreach Followers Followers 1.63m 1.39m 1.35m Followers % Bangalore Royal Challengers Kolkata Knight Riders Mumbai Indians Followers Engagement Ratio 796k 16m93.24 Outreach Outreach Outreach 137m 50m 12m Outreach % IPL STATISTICS - OVERVIEW TEAMS TOP 3 TOP 3 TOP 3 1,06,09,553 Likes 36,67,884 Likes 84,97,162 Likes 6,59,000 Followers 1,92,000 Followers 6,07,000 Followers 14,00,000 Followers 6,89,000 Followers 13,60,000 Followers POPULAR HASTAGS #DilSeIndian #DilDilli #DilliBoys #PlayBold #SRH #OrangeArmy #AmiKKR #MinimalKnight #Supergiants #GujaratLions #GameMaariChhe #LivePunjabiPlayPunjabi #KXIP M E T R I C S MindShiftInteractive Mind_Shifters Mind_Shifters #MarriottForRPS www.mindshiftinteractive.com