To «do» innovation or to «become, be and stay» an innovative enterprise?

1. Integral innovation 2.0TM
«Being» an innovative enterprise
« Integral Innovation 2.0 » is a trademark, property of Michel Dionne and Claude Émond

2. To «do» innovation
or to «become, be and stay»
an innovative enterprise?

3. Definition of innovation
An innovation is the implementation of
a new or significantly improved product
(good or service), or process, a new
marketing method, or a new
organizational method in business
practices, workplace organization or
external relations.
“
”Source: Oslo Manual, OECD, 2015

4. A set theory vision

5. The premature failure rate of innovations
- 70% of innovations fail
- Technological success – commercial failure
- Lack of financial and human resources
- Inadequacies in exploration and experimentation
- Client perception and product situation
- Impatience : too fast, too early
- Dispersion : too big, too late
- Dysfunctional project teams

6. A cornelian drama
- The use of traditional « Stage Gate TM » product development
processes has become an issue in the face of increasing complexity
and constant change in the business environment
- Innovation development costs increase constantly
- Product life cycles and time to market are getting shorter and shorter
- Commerce is challenged in its efficiency to produce proper ROI and
generate anticipated results
- The relative cost of information technology is decreasing
- The opportunity is wide open to optimize development and
commerce

7. Complexity and turbulence
- The Future now conjugates itself in the present tense. Remember
Kodak’s fate!
- Start-ups become stock exchange giants : Facebook
- The speed of technological development and business complexity
make enterprises more fragile
- Developing agility, to satisfy clients and improve their loyalty, is
more and more demanding
- Generational clashes in the workplace challenge traditional values,
governance and current ways of doing things («business as usual»)
- Collaboration in all directions is now the path to prosperity

8. Taming, embracing and «being» change
- Total Quality Management and CRM were treated like fads.
The innovative enterprise is here to stay
- Innovation is a finality, not a mean
- Innovation comes from a change in values to sustain creative
behaviours, as well as agile governance and new evolving
ways of doing things
- Any change begins with yourself
- You have to stop, reflect on your current actions, and reinvent
yourself to change significantly and successfully
- Introspection is essential

10. From fragility to agility
- Traditionally, from known to known :
certainty, standardization, command and control
- Currently, from unknown to unknown :
volatility, uncertainty, complexity, ambiguity (VUCA)
- Emerging, from unknown to known :
collective intelligence, clarity, vision, agility

11. The pillars of agility
- To be proactive : anticipate and prepare
yourself for change
- To be creative : innovate and reinvent
yourself
- To be able to adapt yourself to change
- To have superior reactivity
- To be flexible in terms of organizational
structure, processes and individuals

12. Alignment or «effi-sense» (SIC)
A team of persons :
- Who see and understand the same goal
- Who share this goal and desire to reach it, because it is
aligned with their personal and collective expectations
- Who consider themselves to be responsible and accountable
- Who are engaged to collaborate to reach this goal together
- Who have the resources and the availability to reach this goal

13. The essence of the innovative enterprise
- Strategic : adopting new business models as seen fit
- Structural : transforming the organisation at the speed of
change
- Systemic : modifying its processes, information systems and
production methods to align with its evolving business context
- Scientific : seeking and benefiting from the inputs of scientific
progresses to improve its offer
- Social : evolving agile organisational culture, working habits,
ways of thinking, collaborative behaviors and practices

14. The fear of change
- Fear of not knowing
- Fear to be powerless, of not having the capacity to change
- Fear to mistaking oneself, to make errors
- Fear of future consequences
- Fear of not meeting the expectations of others, of not being
loved
- Fear of being too successful

15. The courage to change
- To go beyond fear and transform it into a vital force
- To question your way of thinking
- To open your mind to feelings and trust your intuition to
perceive weak signals
- To maneuver with flexibility in an ever changing business
context
- To practice vigilance, good relations, mindfulness and
anticipation

16. A decision to make

17. Challenge your limiting beliefs
- You have knowledge!
- You are the most qualified to build your own future
- Introspection is unavoidable
- Only you can change yourself
- You can get useful support by being coached if need be

18. How to become an innovative enterprise ?
- This is an continuous transformation project in itself
- Foster and promote multifunctional, transversal teamwork
- Align with the dynamic, adaptive business strategy of the
enterprise
- Use a creative cycle (innovativeness process): motivation,
ideation, exploration, experimentation, diffusion
- Develop agility, collective intelligence and knowledge
- Renew team membership regularly

19. The innovativeness process
Motivation
Ideation
Exploration
Experimentation
Diffusion

20. Management innovativeness
- Migrate towards a dynamic, adaptive
business strategy framework
- Transform your organisation to be
more agile
- Mobilize the intelligence of your
colleagues (to replace directing)
- Insure continuous recognition and
engagement (to replace control)

21. Production innovativeness (products and processes)
- Boost integral innovation in your
production chain
- Accelerate innovation by being
more agile
- «Be innovative» in transforming
yourself to rapidly achieve
production innovativeness
- Increase the use of collective
intelligence to boost innovation
through co-creation

22. Commercial innovativeness
- Focus your marketing strategy on
achieving superior value and
benefits
- Adopt high-performance B2B sale
tactics
- Stimulate indirect sales : distribution
and exportation
- Create opportunities to continuously
improve sales dynamics

23. The benefits of integral innovation
- Takes care of crucial individual needs in the workplace
- Takes care of crucial expectations at all levels of the organisation
- Supports team collaboration, hence reduces the risk of being
stigmatised and increases the probability of collective success
- Interfaces intimately with the business ecosystem, hence
provides a fertile ground and more opportunities for enhancing
individual career progression
- Is a win-win situation for everybody involved as well as for the
enterprise as a whole

24. Thanks
mdionne@innovationintegrale.com
www.innovationintegrale.com
© 2016 - Michel Dionne and Claude Émond, all rights reserved.
Extracts authorized with mention to the source and reference to WEB site.