Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.

1. Social Media for Millenials
& GenZ – Youth Market
How to do it?
By Michael Spencer, Sept,
2015.

2. Adopt their Channels
• If you are a brand without
• Snapchat, Instagram, Pinterest,
Tumblr & Weekly video content
on Youtube.
• Sorry! You are behind the times,
it’s not 2013, it’s 2016 soon.

3. Posting Strategy
• Your follower base is only really
optimized when you are posting
at least x1 a day!
• Pinterest, Twitter and
Instagram can handle a lot
more! Frequency = more
followers. Numbers game.

4. Think 24/7
• You have to post on the
weekend, there is no way
around this!
• Some channels have GREATER
activity when people are off
work.

5. Timing Matters
• Knowing peak reading time by
channel is important.
• For Launching campaigns
• For reaching your target
audience and product
segments.

6. Day of Week Matters
• Knowing optimal days of the
weak to post your top content.
• Devil is in the details!
• Social media management, is a
full-time job (and then some!)

7. Facebook Marketing
• To easily boost your fan base on facebook,
know your market!
• Target those who have liked a similar
brand.
• You have to spend on Facebook to be
effective. Instagram and Facebook have
the highest engagement for interactive
branding, promos, etc.

8. User Generated Content
• UGC skyrocketed in importance in
2015
• This was due to content marketing
awareness going mainstream.
• UGC if done well, is your single
biggest ticket to viral marketing and
brand reach for your company.

9. UGC is multi-layered
• UGC increases truth worthiness
and authenticity of your brand.
• Increases brand advocacy and
engagement among those
people that truly matter, your
customers.

10. Always do Analytics
• Google Analytics, among others
has to be a regular event.

11. Always do Email
Marketing
• Link your content marketing
• With Email marketing
• With social Media, basic
integrated marketing approach.

12. B2B vs. B2C
• B2B focus more on LinkedIn,
Pulse, Twitter, Groups, Blog
• B2C focus more on Facebook,
Instagram, Pinterest & Social
Commerce + User Generated
Content Campaigns

13. Always think SEO
• Google +, Quora, Pinterest,
Content Marketing, Blogging,
Campaign branded #hashtags,
viral marketing, influencers
• Always think about how to hack
SEO principles

14. SEO tidbits
• SEO is about the quality of your content
• Mobile optimization
• Audience involvement, interactive media,
landing pages are no longer static.
• Gamified customer experience.

15. Study what Top Brands
do
• Learn from the best
• Emulate and be early adopters
of trends
• Take risks and customize
campaigns, gamify incentives!

16. Build Video Content
Assets
• In 2016, improve your
knowledge of Video content
• Work on Youtube and attempt
viral marketing with video
content.

17. Mixed Media
• Strive to create infographics,
slideshow videos, Flipagram
quick slide videos, Vine vidoes,
Instagram videos, Facebook
videos that can share.

18. New Values
• Giving back to local community
• Altruism, and social conscience
• Portray company workplace
progressive values on LinkedIn
and Instagram.

19. Storytelling Engagement
• Remember social media is no
longer about self-promotion
• But about giving info of value,
entertaining and educating
audiences.

20. Storytelling
• Good storytelling is about
powerful visuals, memorable
audio and compelling scripts
• Write cheeky, appealing and
snazzy copy. Have charismatic
actors that mirror your target
audience.

21. Targeting
• If your target audience are
young Millennial women, then
use them in your ads and social
media the most!
• Identify with your audience, and
they will identify with you,
reciprocal mirroring.

22. Personas
• Have at least 5-10 personas of
your most typical customers.
• Do campaigns for these types of
people, not just for the masses.
Think of quality leads and
converstion optimization.

23. Automation Software
• Consider using marketing
automation platforms that can
help with Email, UGC
campaigns & Social media
management.
• Use software and cheats and
shortcuts to find influencers,
vloggers, etc.

24. Content Marketing
• Curate good and valuable
content
• It does not have to be yours!
• Build on your brand, develop it,
don’t just repeat the same
slogans.

25. Set Written Goals
• And plan how to get there
• Be specific, show steps,
execute!
• Be accountable for goals, have
a social media marketing plan.

26. Social Selling
• Get your sales teams to do
social selling on LinkedIn and
Twitter if you are B2B
• This is imperative in 2015, and
more so 2016, 2017, etc.

27. Be Innovative
• Adopt Snapchat
• Do viral marketing
• Try Periscope and live-
streaming

28. Experiment
• Trial and error, A/B testing
• If you don’t try, you’ll never
know
• Document everything.

29. Post Optimization
• If you write on Pulse, Medium or
Blog
• Always share your posts on
Linkedin Groups, Google +,
Facebook, etc…optimize your
social shares.

30. SEO
• Always share your blog articles
on Google+, Pinterest, Reddit,
Mention them on Quora, etc…
this helps your SEO and shares.

31. Always Integrate
• Social Media
• Inbound Marketing
• Viral Marketing
• Email Marketing
• SEO
• Copywriting
• Branding

32. Marketing & Sales
• They are not separate, they
serve each other
• Focusing on one of them more
than the other is a mistake.
Sales alone isn’t sustainable,
marketing drives sales.

33. Funnel
• Remember old advertizing is
dead
• The funnel is dying
• The Customer experience is
now paramount
• Mobile is the new king
• Content is the new queen

34. Company as People
• Don’t neglect to show the
PEOPLE behind your brand
• Make the leaders of your
company relatable and
identifable

35. Branding
• Your brand is no longer your
logo, motto or image
• Your brand is every interaction
of your company with its
audience. E.g. customer service
on social media.

36. Campaigns
• Run seasonal, promotional and
authentic campaigns
• That have a defined reward and
strategic CTA
• Your incentives should be
VALIUABLE to your target
audience.

37. Reciprocity
• Always offer your audience
good content, helpful info,
inspiration.
• This create positive value
associations with your Brand.
They may buy and reciprociate!

38. Know Yourself
• Have a well defined and easy to
relate to Unique Selling Proposition
• Have a USP that speaks to your
target audience
• Deliver better content than your
competitors.

39. Be Optimized for Mobile
• You MUST have a video on your landing
pages.
• Website speed on mobile devices must be
fast not to have high bounce-rates.
• You must have a BLOG on your corporate
website for SEO and mobile browsing.

40. My Strategy
• I specialize in LinkedIn,
Facebook, Instagram &
Pinterest growth-hacking
• Boosting your brand’s presence
• Creating fun Campaigns
#hashtag customized to your
target audience

41. My Strategy
• Boosting your post frequency
• Monitoring your social media
channels
• Researching your target
audience
• Giving you suggestions for
Campaigns

42. Who am I?
• Growth hacker, social media
analyst, copywriter, content
marketer, startup consultant.
• I’m always writing, always
thinking about digital
marketing.

43. Who am I?
• Michael Spencer
• wujishiu@gmail.com
• 1-438-932-2700
• If you liked this presentation, like me here:
• Facebook
• Follow & Comment on my articles here
LinkedIn
• Follow and interact with me here:
Instagram

44. Main Interests
• Start-ups
• Entrepreneurs
• Branding
• Millennial audiences
• Gamification layers – boost engagement
• Content marketing, blog writing
• Growth hacking
• Micro-videos
• Brand advocates
• User-generated Content
• Interactive viral campaigns
• Conversion optimization via social media