Facebook As a Business Tool

Using Facebook As A Business Tool By Melina Kaufman Owner of Spotlight Graphic Design

Syllabus Week 1- Starting a Page and Settings Week 2- Upgrades to Pages and Insights Week 3- Posting Tips and Apps Week 4- Facebook Advertising

Facebook Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook and Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Facebook Page? ,[object Object],[object Object],[object Object]

How To Start and Set Up Your Business Page on Facebook

How to Get a Facebook Page ,[object Object],[object Object]

How to Get a Facebook Page ,[object Object],[object Object],[object Object]

Sign Up for a Business Page ,[object Object],[object Object]

Choose a Business Page Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]

Edit Business Page Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Invite People to Like Your Page ,[object Object],[object Object],[object Object],[object Object]

Post Your First Page Status Update ,[object Object],[object Object],[object Object]

Promote Business Page on Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Your Phone to Update Page Posts ,[object Object],[object Object],[object Object],[object Object]

Edit Your Business Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Changing Your Settings For Your Facebook Page

Your Settings ,[object Object],[object Object],[object Object]

Manage Permissions ,[object Object]

Featured ,[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Manage Admins ,[object Object],[object Object],[object Object]

Apps (Applications) ,[object Object],[object Object],[object Object],[object Object]

Mobile ,[object Object],[object Object],[object Object],[object Object]

Help Center ,[object Object],[object Object],[object Object]

Switching From a Profile to a Page for Your Business

Why Switch Over ,[object Object],[object Object],[object Object]

Migrating a Page ,[object Object],[object Object],[object Object]

Download Profile Information ,[object Object],[object Object],[object Object]

How Do I Switch Over ,[object Object],[object Object],[object Object],[object Object]

Recent Upgrades and Changes to the Facebook Page

New Page Upgrades ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Photos Now at Top ,[object Object],[object Object],[object Object]

Navigation Under Profile Picture ,[object Object],[object Object],[object Object]

Use Facebook as your Page ,[object Object],[object Object],[object Object]

Wall Filters ,[object Object],[object Object],[object Object]

Featured Pages and Admins ,[object Object],[object Object],[object Object]

Mutual Connections Shown to Likes ,[object Object]

Administrator Insights For Your Facebook Page

Insights for your Page ,[object Object],[object Object],[object Object],[object Object]

Insights Page Overview ,[object Object],[object Object],[object Object]

Page Insights of Users ,[object Object],[object Object],[object Object]

User Demographic Insights ,[object Object],[object Object]

User Activity Insights ,[object Object]

User Interaction Insights ,[object Object],[object Object],[object Object]

Post Feedback Insights ,[object Object],[object Object],[object Object]

Page Post Insights ,[object Object],[object Object],[object Object]

Page Post Insights ,[object Object]

Tips For Your Facebook Page Posts

Tips for Quality Posts ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Many Posts? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Plugging Your Product or Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas for Great Posts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Links Are Important ,[object Object],[object Object],[object Object],[object Object]

Different Posts on Other Platforms ,[object Object],[object Object],[object Object]

Post on Office News ,[object Object],[object Object],[object Object]

Invite Past and Current Clients ,[object Object],[object Object],[object Object],[object Object],[object Object]

Adding Applications For Your Facebook Page

Adding Applications ,[object Object],[object Object],[object Object],[object Object]

Adding Applications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Add a Custom Landing Page ,[object Object],[object Object],[object Object],[object Object]

Incorporate Your Blog ,[object Object],[object Object],[object Object]

Add an RSS Feed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8 Great Business Applications ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Advertising, Sponsored Stories and Places

Facebook Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reach Target Customers with Ads ,[object Object],[object Object],[object Object],[object Object]

Promote Your Page with Ads ,[object Object],[object Object],[object Object],[object Object]

Control Your Budget with Ads ,[object Object],[object Object],[object Object],[object Object]

Identify Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Narrow Your Ad’s Focus ,[object Object],[object Object],[object Object]

Target Your Ad’s Audience ,[object Object],[object Object],[object Object],[object Object]

Create Your Ad and Set Budget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design Your Ad ,[object Object],[object Object],[object Object],[object Object],[object Object]

Target Your Ad’s Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Ad Budgeting ,[object Object],[object Object],[object Object],[object Object]

Facebook Ad Budget Types ,[object Object],[object Object],[object Object]

Facebook Ad Auction System ,[object Object],[object Object],[object Object],[object Object]

Facebook Ad Scheduling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Ad Delivery ,[object Object],[object Object],[object Object],[object Object]

Review and Submit Your Ad ,[object Object],[object Object],[object Object]

Facebook Ad Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Ad Table Data ,[object Object],[object Object]

Facebook Ad Graphs ,[object Object],[object Object]

Facebook Ad Reports ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Ad Billing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Ad Billing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsored Stories ,[object Object],[object Object],[object Object]

Facebook Places ,[object Object],[object Object],[object Object],[object Object],[object Object]

Claim and Merge Your Place ,[object Object],[object Object],[object Object]

For More Information… ,[object Object],[object Object]

Facebook As a Business Tool

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Facebook As a Business Tool