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MATTERMARK
STARTUP INVESTOR PORTFOLIO BENCHMARKING
!
NOVEMBER 4, 2013
METHODOLOGY NOTES: THE MATTERMARK SCORE IS
CALCULATED BASED ONTHE LIFETIME AVERAGE WEEK-OVER-WEEK
GROWTH OF WEBTRAFFIC, MOBILE DOWNLOADS, INBOUND
LINKS,TWITTER, FACEBOOK AND LINKEDIN FOLLOWERS.
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
Since we launched in June 2013, one of the most frequently
asked questions has been:!
!
When will you start scoring investors?
!
!
!
With more than 6 months of data on startups in investors’
portfolios, we are ready to begin experimenting.!
!
This analysis explores some of the factors that need to
be considered for benchmarking VCs.
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
The Simplistic Score:
Average Mattermark Score of All Active
Portfolio Companies
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
RothenbergVentures
Funders Club
Union SquareVentures
LererVentures
Version OneVentures
Andreessen Horowitz
TrinityVentures
Draper Fisher Jurvetson
CorrelationVentures
Foundry Group
SV Angel
First Round Capital
IndexVentures
FelicisVentures
Floodgate
Y Combinator
Maveron
UpfrontVentures
500 Startups
Freestyle Capital
General Catalyst
Accel Partners
RREVentures
Greylock Partners
Tenaya Capital
SoftTechVC
RelayVentures
Techstars
TrueVentures
Benchmark
Sequoia
Kleiner Perkins
New Enterprise Associates
Charles RiverVentures
Flybridge Partners
KimaVentures
Redpoint
Foundation Capital
August Capital
Canaan Partners
GGV Capital
USVenture Partners
0 50 100 150 200 250 300 350 400 450 500
AVERAGE MATTERMARK SCORE OF PORTFOLIO
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
Investment Strategy #1
“Shots Against Goals”
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
500 Startups
SV Angel
Y Combinator
New Enterprise Associates
Techstars
Accel Partners
Kleiner Perkins
Draper Fisher Jurvetson
Sequoia
First Round Capital
Andreessen Horowitz
Index Ventures
Greylock Partners
Canaan Partners
General Catalyst
US Venture Partners
Benchmark Capital
Redpoint
Lerer Ventures
True Ventures
Kima Ventures
Charles River Ventures
Felicis Ventures
RRE Ventures
SoftTech
Trinity Ventures
Foundation Capital
Floodgate
Foundry Group
GGV Capital
Flybridge Capital Partners
August Capital
Union Square Ventures
Tenaya Capital
Relay Ventures
Upfront Ventures
Correlation Ventures
Version One Ventures
Funders Club
Rothenberg Ventures
Maveron
Freestyle Capital
Baroda Ventures
Number of Companies in the Portfolio
0 50 100 150 200 250 300 350 400 450 500
NUMBER OF NON-EXITED STARTUPS
AVAILABLE SHOTS AGAINST GOALS
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
Mitigating Risk on Large Portfolios:
Balancing Downside
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
500 Startups
Y Combinator
SV Angel
New Enterprise Associates
Techstars
Accel Partners
Kleiner Perkins
Draper Fisher Jurvetson
First Round Capital
Andreessen Horowitz
Sequoia
IndexVentures
Greylock Partners
LererVentures
General Catalyst
Redpoint
TrueVentures
Benchmark Capital
FelicisVentures
KimaVentures
Canaan Partners
Charles RiverVentures
RREVentures
Floodgate
USVenture Partners
SoftTech
Foundation Capital
Foundry Group
TrinityVentures
Union SquareVentures
Tenaya Capital
Flybridge Capital Partners
August Capital
CorrelationVentures
RelayVentures
GGV Capital
Funders Club
UpfrontVentures
RothenbergVentures
Version OneVentures
Maveron
Freestyle Capital
BarodaVentures
Number of Companies in Portfolio
-200 -100 0 100 200 300 400
Below 0 - Not Growing
Growing - Below Average
Growing - Above Avearge
copyright Mattermark, all rights reserved!
www.mattermark.com
DISTRIBUTION OF PORTFOLIO GROWTH
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
Investment Strategy #2
“Pick Outperformers”
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
Freestyle Capital
Union SquareVentures
Floodgate
Maveron
FelicisVentures
First Round Capital
LererVentures
Accel Partners
UpfrontVentures
Foundry Group
Tenaya Capital
August Capital
Redpoint
RelayVentures
RREVentures
Benchmark
Version OneVentures
SoftTechVC
IndexVentures
KimaVentures
Greylock Partners
Foundation Capital
TrueVentures
Funders Club
Techstars
RothenbergVentures
Charles RiverVentures
Andreessen Horowitz
Y Combinator
500 Startups
CorrelationVentures
Draper Fisher Jurvetson
SV Angel
GGV Capital
Sequoia
General Catalyst
Flybridge Partners
Canaan Partners
Kleiner Perkins
USVenture Partners
New Enterprise Associates
33 / 33 / 33
TrinityVentures
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Growing - Above Avearge Growing - Below Average Below 0
% OF PORTFOLIO BEATING PORTFOLIO AVERAGE
copyright Mattermark, all rights reserved!
www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
Indexing for a Balanced VC Portfolio
Does a larger and more diverse portfolio
produce a higher overall score?
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
ACTIVE PORTFOLIO SIZE VS. AVERAGE SCORE
AverageMattermarkScore
-150
-75
0
75
150
225
300
375
450
525
600
Number of Companies in Portfolio
0 125 250 375 500
y = 0.3424x + 117.68
R² = 0.0287
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
LEARN MORE & VIEW YOUR PORTFOLIO:
WWW.MATTERMARK.COM
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

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Mattermark Startup Investor Benchmarking Analysis - November 2013

  • 1. MATTERMARK STARTUP INVESTOR PORTFOLIO BENCHMARKING ! NOVEMBER 4, 2013 METHODOLOGY NOTES: THE MATTERMARK SCORE IS CALCULATED BASED ONTHE LIFETIME AVERAGE WEEK-OVER-WEEK GROWTH OF WEBTRAFFIC, MOBILE DOWNLOADS, INBOUND LINKS,TWITTER, FACEBOOK AND LINKEDIN FOLLOWERS. copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 2. Since we launched in June 2013, one of the most frequently asked questions has been:! ! When will you start scoring investors? ! ! ! With more than 6 months of data on startups in investors’ portfolios, we are ready to begin experimenting.! ! This analysis explores some of the factors that need to be considered for benchmarking VCs. copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 3. The Simplistic Score: Average Mattermark Score of All Active Portfolio Companies copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 4. RothenbergVentures Funders Club Union SquareVentures LererVentures Version OneVentures Andreessen Horowitz TrinityVentures Draper Fisher Jurvetson CorrelationVentures Foundry Group SV Angel First Round Capital IndexVentures FelicisVentures Floodgate Y Combinator Maveron UpfrontVentures 500 Startups Freestyle Capital General Catalyst Accel Partners RREVentures Greylock Partners Tenaya Capital SoftTechVC RelayVentures Techstars TrueVentures Benchmark Sequoia Kleiner Perkins New Enterprise Associates Charles RiverVentures Flybridge Partners KimaVentures Redpoint Foundation Capital August Capital Canaan Partners GGV Capital USVenture Partners 0 50 100 150 200 250 300 350 400 450 500 AVERAGE MATTERMARK SCORE OF PORTFOLIO copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 5. Investment Strategy #1 “Shots Against Goals” copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 6. 500 Startups SV Angel Y Combinator New Enterprise Associates Techstars Accel Partners Kleiner Perkins Draper Fisher Jurvetson Sequoia First Round Capital Andreessen Horowitz Index Ventures Greylock Partners Canaan Partners General Catalyst US Venture Partners Benchmark Capital Redpoint Lerer Ventures True Ventures Kima Ventures Charles River Ventures Felicis Ventures RRE Ventures SoftTech Trinity Ventures Foundation Capital Floodgate Foundry Group GGV Capital Flybridge Capital Partners August Capital Union Square Ventures Tenaya Capital Relay Ventures Upfront Ventures Correlation Ventures Version One Ventures Funders Club Rothenberg Ventures Maveron Freestyle Capital Baroda Ventures Number of Companies in the Portfolio 0 50 100 150 200 250 300 350 400 450 500 NUMBER OF NON-EXITED STARTUPS AVAILABLE SHOTS AGAINST GOALS copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 7. Mitigating Risk on Large Portfolios: Balancing Downside copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 8. 500 Startups Y Combinator SV Angel New Enterprise Associates Techstars Accel Partners Kleiner Perkins Draper Fisher Jurvetson First Round Capital Andreessen Horowitz Sequoia IndexVentures Greylock Partners LererVentures General Catalyst Redpoint TrueVentures Benchmark Capital FelicisVentures KimaVentures Canaan Partners Charles RiverVentures RREVentures Floodgate USVenture Partners SoftTech Foundation Capital Foundry Group TrinityVentures Union SquareVentures Tenaya Capital Flybridge Capital Partners August Capital CorrelationVentures RelayVentures GGV Capital Funders Club UpfrontVentures RothenbergVentures Version OneVentures Maveron Freestyle Capital BarodaVentures Number of Companies in Portfolio -200 -100 0 100 200 300 400 Below 0 - Not Growing Growing - Below Average Growing - Above Avearge copyright Mattermark, all rights reserved! www.mattermark.com DISTRIBUTION OF PORTFOLIO GROWTH copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 9. Investment Strategy #2 “Pick Outperformers” copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 10. Freestyle Capital Union SquareVentures Floodgate Maveron FelicisVentures First Round Capital LererVentures Accel Partners UpfrontVentures Foundry Group Tenaya Capital August Capital Redpoint RelayVentures RREVentures Benchmark Version OneVentures SoftTechVC IndexVentures KimaVentures Greylock Partners Foundation Capital TrueVentures Funders Club Techstars RothenbergVentures Charles RiverVentures Andreessen Horowitz Y Combinator 500 Startups CorrelationVentures Draper Fisher Jurvetson SV Angel GGV Capital Sequoia General Catalyst Flybridge Partners Canaan Partners Kleiner Perkins USVenture Partners New Enterprise Associates 33 / 33 / 33 TrinityVentures 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Growing - Above Avearge Growing - Below Average Below 0 % OF PORTFOLIO BEATING PORTFOLIO AVERAGE copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 11. Indexing for a Balanced VC Portfolio Does a larger and more diverse portfolio produce a higher overall score? copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 12. ACTIVE PORTFOLIO SIZE VS. AVERAGE SCORE AverageMattermarkScore -150 -75 0 75 150 225 300 375 450 525 600 Number of Companies in Portfolio 0 125 250 375 500 y = 0.3424x + 117.68 R² = 0.0287 copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)
  • 13. LEARN MORE & VIEW YOUR PORTFOLIO: WWW.MATTERMARK.COM copyright Mattermark, all rights reserved! www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)