For the 2nd year in a row, Matomy’s MobFox surveyed over 1,000 mobile developers about monetization, user engagement, and app promotion. And here's all the juicy insights they revealed. For more info on the survey and results, check out our blog: http://www.matomy.com/blog/mobfox-mobile-survey-2017/ Looking for a smarter way to monetize? MobFox can help. Learn more at: www.mobfox.com

1. What’s Working (and Not Working)
for Mobile App Developers in 2017
from matomy
For our 2nd
annual mobile survey, we asked over 1,000 app developers about
monetization, user engagement, and app promotion.
Here is what we learned this year:
What’s the average time it takes a user to make an in-app purchase after opening the app?
The most positive channel for ROI, two years in a row!
Ads Rule Mobile Monetization
generate the most
revenue from ads
make the most revenue
from in-app purchases
of developers monetize
their apps through ads
If they don't deposit within the first day, tomorrow is another day.
84% 61% 27%
Best Performing Ad Formats
Users Take Their Time Before Purchasing
Interstitial Ads
28%
Banners
38%
Videos
17% Video has grown in popularity
by 55%, increasing from 11% to
17% since last year.
Facebook wins!
of developers said
it can take up to
1 week or even longer.
47%
of developers said
it takes between
48 hrs to 1 week
26%
The More Partners the Better
Looking for a smarter way to monetize?
MobFox can help.
Facebook: @Mobfox | Twitter: @mobfoxOfficial | Linkedin: @Mobfox
www.mobfox.com
frommatomy
App Store Ads Are a Huge Opportunity
of developers have never
heard about or don't use
App Store Search Ads
68%
45%of developers have
3 or more SDKs on
their apps
57%of developers use
2 or more ad
monetization partners
69%of developers who use
an app promotion partner
work with 2 or more
partners