:)

1. HOW PAKTEL FLOPES AND ZONG COME INTO
MARKET

3. Paktel is a mobile telecommunication company
in Pakistan. It was the first company granted a
license to carry out cellular phone services in
Pakistan, set up by Cable & Wireless. It carried
out AMPS services
It carried out AMPS services until 2004, when the
company launched GSM services as well. Paktel's main
competitor is Instaphone

4. Paktel total disappointment for
masses: Online survey
ISLAMABAD, July 18 (Online): Consumers are facing
enormous difficulties due to network of Pakistan's
oldest cellular company Paktel throughout the country
since last many months which has miserably failed to
come to the expectations of its millions of users .
According to a survey conducted by Online,
various locals in the Capital are totally fed up of
the service of Paktel, as it is virtually becoming a
headache for masses as it has failed to provide any
kind of facility to its consumers despite tall
promises and claims .

5.  Another customer said that Paktel has started free talk time service but what
is the use of the such a service that it takes more than hours to connect and then
when it is connected, the call drops after few seconds. In the next minute, they
have to pay. "Whenever helpline is connected, they give a shrewd answer or in
the other case all lines are busy "Please Call later", or Please Wait", said
another frustrated customer of Paktel
 several other users of Paktel have slammed the service as total flop and are
slowly switching to other cellular services .
 They have demanded high ups to direct Paktel to improve its service and stop
deceiving poor masses who are buying the Paktel sims and then crying
afterwards because it is a wastage of time and money both .

6. INTRODUCTION OF PAKTEL
 PAKTEL is the first mobile telecommunication on pakistan.It was
first ever company granted with licence to carry out cellular phone
services un pakistan.
 It main competitor emerged in 1990s as intaphone and soon began to
dominate the market.
 However after launch and rapid success of MOBILINK in 1998 both
services lost market share in january 2007 Millicom sold paktel $284 to
china telecom.

7. PROBLEM AREA OF PAKTEL
PAKTEL have seen a recesion period in previous
period of years,and able to compete with other
companies in pakistan. But after it’s transfer to
CHAINA mobile company ,it has started it’s new
projects and trying to be in parrallel with other
companies.
 They still facing such problems.It can be in selection
of projects,startegies,or in employee performance or
market pressure etc.

8. REVIEW
 Extra emphasis on few packages and no more new
innovation.
 Reliance on the strategies that are no more viable.

9. ZONG HISTROY
 ZONG is the first International brand of China Mobile being launched
in Pakistan. It is meant to empower and liberate the people of
Pakistan in every nook and corner of the country.
 China Mobile is the world's largest telecom operator. Having a
customer base of over 300 million customers, its network routes 700
million text messages every day and handles 250 million calls every
hour.
 ZONG would offer its customers with entertaining & innovative value
added services and will empower them by giving a wide variety of
products, services & content to choose from. We are privileged to be
the pioneering country introducing this brand with others to follow.
And God willing, together we will also make ZONG a success story for
others to try and replicate.

10. WHAT PAKAGES ZONG OFFERING
TODAYS:
Timepey is a service that
adds the much awaited
convenience to people's
lives. The three main
services offered include
..
Flutter is a bouquet that
offers so much ..
Manchester United has signed
a three- year partnership ..
Business as usual for Zong
Blackberry services ..
One of the unique features of
China Mobile servicing ..

11. Initiator in Pakistan in 1991.
Start with digital services.
Convert in GSM in 2004.
Currently 22 cities of pakistan.
Basic focus on customer satisfaction.

12. HOW ZONG BECOME A SUCCESS
STORY:
 Didn’t Rush for Offerings
 The calmness we saw in launch campaign was also
observed in latter promotions and offerings. Let me point
out Zong’s free call on one number package, they
introduced it a month earlier than they started advertising
it. Meanwhile, it remained in what you can say beta
version.
 There is another example, when Mobilink offered Rs. 1 Per
min call, which was responded next day by Telenor with a
similar offer. Ufone in a week or so came up with Uwon,
while Zong took 2 months to start Rs. 1 per min call. It
shows how calmly they observe market trends before
launching products.

13. Targeted Low End Market
“Target the low and middle end market” According to me, this is the
tagline of Zong’s strategy. They researched (or I don’t know if they really
researched or it just happened – because we don’t see Pakistani
companies doing research), understood Pakistani market and came up
with products and offers that masses wanted. Yes, they were least
interested in very few number of elite class customers, instead they hit
the low end market.
So this was about Zong, and how they managed to grab 6 million
subscribers in record time.

14. REVIEW,CONCULSION AND
RECOMMENDATION
 STRENGTHS Richest company of telecom sector in Pakistan Largest company of China on the basis
of subscribers. Plans of aggressive network expansion
 WEAKNESSES Comparatively late entrant in market. Currently negative word of mouth in
consumers mind. Weak network support. Less man power.
 OPPORTUNITIES Only 1/3rd of Pakistani population is cell phone user so 2/3rd segments are still
left to
 THREATS Competitors. Governmental policies.
 exploit. Growing trend of mobile telephony.
 Conclusion
 After spending time with organization I have figured out that CMPak is quite optimistic about its
growth and success. It seems like management has get rid of the old and negative thoughts of ZONG
and putting their maximum effort for CMPak’s success.
 The management has a pre planned level of achievement which they say that they will achieve that in
the year 2011. Also the management seems like they are expecting some great promotions in the mean
time every one has crossed fingers.
 Also the way company has planned to expand the network it seems like the organization will really
achieve their targets. They have planned to install 5500 BTS by the en of this year. Till now they have
installed 2950 BTS. The management said that you yourself will see the difference by the end of this
year.
 So over all in my view the aggressiveness of company shows that it will soon become a leading cell
phone operator of country.

15. They must analyze the following for better
generation of revenues They suggested
following tag lines for CMPak
“Give maximum coverage to users”
“Communication Reinvented”
“Pioneers are back”
“Give quality services” Try to co-brand with
some IT-based company like Microsoft
(Acer) that
will surely add value and prestige to the
products and services of
CMPak especially w.r.t advanced
technologies.
In future the company can collaborate with
banks in order that the customers/users can
directly refill their credits or can pay bills
through the ATM machines.
The company can go for kiosk marketing at
places like airports, shopping malls and
centers. This marketing technique will
promote the brand image.

16. THANKYOU