How to jump start Marketing your business. In Marketing there are 5 simple pillars - Create, Distribute, Promote, Convert and Measure. This presentation was adapted from a workshop we conducted at Tom Ferry International. Visit www.tomferry.com to learn more about Tom Ferry's Coaching, Events and Training Products.

3. CREATE
First Pillar of Marketing

4. The content you create is
determined by your
clients.

5. Create
• Creating content is KING
• Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
• Have a process!
• Create an Editorial Calendar

6. 4 Steps for Creating
an Editorial Calendar
1. Identify who your audience is: buyers/sellers
2. List content ideas your audience wants
3. Start annually, then quarterly, then monthly
4. Plug into an actual calendar

8. Roundtable
Discussion
What content works best for you?

9. DISTRIBUTE
Second Pillar of Marketing

10. “Content is king but
repurposing is queen
and she rules the
house!”

21. Roundtable
Discussion
What channels work best for you?

22. 4 Essentials for a
Shareable Quote Image
1. Choose a colorful
background
2. Use a thick-
weighted font
3. Stagger the letters
4. Keep logo small

23. ADVERTISE
Third Pillar of Marketing

24. “Organic is dead … you
gotta pay to play.”

25. The 5 Components
of a Digital
Campaign
1. CRM
2. Landing Page
3. Thank You Page
4. Ad Manager
5. Ads Creative

27. Paid Social
Channels
• Facebook
• Retargeting
• Search

28. CONVERT
Fourth Pillar of Marketing

29. Landing Page
vs.
Website

30. The 5 Components
of a Killer Landing
Page
1. No Navigation/Distractions
2. Strong CTA
3. Set Expectations
4. An Irresistible Offer
5. Create Urgency

32. Marketing Websites have similar goals
• Lead Generation
• eCommerce
Transactions
Website Design

33. Website Standards
• Logo placed in the top left
• Main navigation across the top
• Value proposition above the fold
• Call to Action for every page

34. • Responsive design/ Mobile-friendly
• Social media icons in the footer
• Search feature in the header
• Contact info placed in header/footer
Website Best Practices

35. • Color
• Font
• Tone
• Style guide
Website Brand

36. Reveal true website user behavior
and experiences.
Hotjar – free UX tool
See the big picture of how you can
improve website UX and conversion
rates.

38. • Set up a Heatmap on high traffic and
high bounce landing pages
Hotjar to-do-list
• Set up a Funnel to identify your site's
biggest Barriers
• Use Visitor Playback to replay
sessions to reveal UI Barriers

39. MEASURE
Fifth Pillar of Marketing

40. What does success look like?
How do you know without
metrics?

41. All decisions are
made based on
DATA.

42. Track + Measure
Basics
• Start with something simple to measure and
go deeper from there
• Website visitors vs Unique website visitors
• Email open rate vs click to open rate (CTO)
• Helpful tools
– Bitly links
– CPL (cost per lead) spreadsheet

44. • UTM Codes to Track how users came
to your pages.
Google Analytics
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45. UTM Codes to Track how users came
to your pages.
Google Analytics