A2 Media coursework

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
PRODUCT AND ANCILLARY
TEXTS?

2. 
Brands are all around us. They are constantly shown to us through
the media in different ways to remind us of them, or to persuade
us to purchase their product.

Many brands are recognisable by their logo or font style. This
Innocent smoothie image is clear and recognisable by all people
that see it. Through the simplicity it allows their target audience to
remember it much more easily, also each of the drinks are one
colour which is represented by the colour of the logo on the front
of the bottle. Unlike the Froosh brand, it won‟t be as recognisable
as the Innocent smoothie one, this could be because it is a
foreign brand and is not advertised as much as the Innocent
smoothie in the UK.
BRANDS

3. 
The brand which we have created can be easily identified in all
of the television adverts through the logo which we created
saying “Shh!”. We have used the same smoothie bottle and label
through the adverts to continue fluency throughout the other
adverts as well as using the same person for the voiceover in
each Advert, sponsorship sequence and radio advert.

We have however used other props such as the set which we
filmed on for the sprint advert and the winter themed advert. Or
the snowboard which we used in advert two and the other
smoothie cartons we used in the smoothie sprint. The Adverts
would be shown on a channel like CBBC or CITV because our
target of around 11-13 year olds will watch this.
OUR BRAND

4. 
As you can see that we had to create a running track since
it is a smoothie sprint. We used the track to give the
connotations of a healthy lifestyle because our smoothie is
a healthy one. We have also used other props related to
the Olympics such as the Gold medal or the Podium. This is
why we also used the other smoothie cartons labelled with
things like “I CONTAIN ADDED SUGAR” or “I CONTAIN TOO
MUCH STARCH” and the last one is “LOTS OF E NUMBERS”.
This is giving the impression to the target audience that the
“Secret Smoothie” is the best smoothie because we have
decided to single it out by using a bottle instead of a carton
unlike all the other smoothies in the race.

each carton was the same in size, the font we used was the
same on them as well. Unlike our bottle we used our own
font, this font appears on our bottle in each of our adverts.
This is what creates the link between all of them.
ADVERT 1

5. 
Re-using some of the props such as the
smoothie bottle helped us to have continuity in
all of our adverts, as it is constantly showing off
the brand name and logo to the target
audience.

However, for our second advert we created a
new setting which was a snowy mountain. By
doing this it allowed us to use the winter
Olympics for our TV sponsorship. It also meant
that we could use another type of sport rather
than just the usual sprint, reaching out to a
larger audience.

We also felt that it was useful to link Advert 2
and the Sponsorship Sequence to create a
series of adverts recognisable with our brand.
ADVERT 2

6. 
We wanted to link our Sponsorship Sequence with Advert 2 to
create a series of adverts.

We wanted to create the Sponsorship Sequence in a way that
was intriguing and allowed for speculation to interest the viewer
to wonder what product was being advertised.

We used black screens with on screen text to split the action to
create tension.
SPONSORSHIP SEQUENCE

7. 
Like the previous slide, we re used some of our props to continue
the mise en scene from the sprint advert. The props we re used
consisted of the smoothie bottle and the medal. Re using the
smoothie bottle was of most importance due to it symbolising
what our brand is.
SYNERGY

8. 
We have used fun and lively soundtracks in our 2 TV adverts, by
doing this it becomes recognisable by the viewer, this is what will
also separate our brand from other smoothie brands. Once the
viewer had realised this was the soundtrack for „Secret Smoothie‟
whenever they see an advert with this soundtrack they would
instantly notice it was a „Secret Smoothie‟ advert.

The use of a voiceover also helps to make our product
recognisable. This is because we have used the same person
throughout our adverts.
AUDIO

9. 
We feel that the product and the pieces that we produced were
effective as they have achieved what we wanted them to be.
We wanted to create fun adverts that would be interesting and
appealing to children but that also contained the required
health and nutritional information that would provide the selling
points for the parent/ carer of the children. The adverts all use
fast paced action, a fun and lively soundtrack and clear
voiceovers to convey the information we wanted our consumers
to know.
WAS IT EFFECTIVE?