From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: It'S A Martech, Martech, Martech, Martech World. PRESENTATION: How The Marketing Technology Landscape is Blooming - Given by Scott Brinker, @chiefmartec - Ion Interactive, Conference Chair & Author
2. Springtime in #MarTech
WiFi: MarTechConf
Password: unicorns
Electricity: front rows, lounge in back.
Scott Brinker, Program Chair @chiefmartec
3. Co-founder & CTO
Software and services
for interactive content.
Author & Editor
Blog on the entwining of
marketing & technology.
Program Chair
Marketing tech
conference.
31. “Technology is only as good as the story.”
– Ann Handley
But in a digital world,
programming is storytelling too.
32. • Software bought & built
• Configurations & parameters
• Algorithms & process design
• User experience (UX) design
• Data processing & flow
Digital storytelling includes:
Software functionality & flow are woven
into the narrative of your buyer’s journey.
35. Building a Marketing Technology
Organization from the Ground Up
Joseph Kurian, Head of Marketing
Technology & Innovation
Aetna
Establishing a New Marketing
Technology Function in a Complex
Environment
Saad Hameed, Head of Marketing
Technology
LinkedIn
The Martech Blueprint Imperative
Cynthia Gumbert, VP Digital and New
Account Development
CA Technologies
Use Your Technology Prowess to Build
a Customer-Obsessed Enterprise
Laura Ramos, VP, Principal Analyst
Forrester Research
Driving the Soft Changes that Unlock
Martech Potential
Patrick Spenner, Managing Director
CEB
Leaps of Imagination: Creativity in a
Data & Process-Driven World
Gerry Murray, Research Manager
IDC
A Whirlygig Tour of Emerging
Marketing Technology Categories
Jay Famico, Practice Director,
Technology
SiriusDecisions
Lean Product Design Is
the New Marketing
Jeff Gothelf, Principal
Neo.com
Adtech Meets Martech: Bringing
Programmatic In-House
Tony Ralph, Director of Ad Technology
Netflix
Marketing Automation Is Engineering,
Marketing Operations is DevOps
Isaac Wyatt, Manager, Marketing
Operations
New Relic
What Do Marketing & Martech Have to
Do With Social Selling?
Jill Rowley, Founder & Chief Evangelist
#SocialSelling
KEYNOTE
Data, Design & Decisions
John Maeda, Design Partner
KPCB
Adventures of an Ambitious Global
Marketing Technology Project
Thomas Stubbs, Global IT Leader of
Digital Marketing
The Coca-Cola Company
Designing & Operating an “Always On”
Marketing Program at Scale
Corey Craig, Customer Experience
Design & Innovation Lead
Dell
Putting the Human in Your Marketing
Technology Stack
Mayur Gupta, Global Head of Marketing
Technology & Innovation
Kimberly-Clark
The Role of Technology in the Modern
Creative Agency
Fred Gerantabee, SVP/Director of
Creative Technology
Grey Group
The Marketing Technology Myth:
Connecting Systems & Experiences
Jeff Cram, Chief Strategy Officer
ISITE Design
Storytelling & The Internet of Things
John du Pre Gauntt, Adjunct Professor
University of Washington
Customer Data Platforms: This Doesn’t
Change Everything (But It Changes
Enough Things to Matter)
David Raab, Principal
Raab Associates
“You Should Test That” — A
Framework for Experience
Optimization
Chris Goward, CEO
WiderFunnel
It’s a Martech, Martech World
Scott Brinker, Editor & Publisher
chiefmartec.com
March 31 – April 1, 2015
San Francisco
Trends in 2015 for Major Marketing Platforms
Alexander Hooshmand, VP Product Management, Oracle
Chandar Pattabhiram, VP Product & Corporate Marketing, Marketo
Eric Stahl, SVP Product Marketing, Salesforce
How Martech Makes the CMO the Champion of Company-Wide
Digital Transformation
Rishi Dave, CMO, Dun & Bradstreet
Jonathan Martin, CMO, EMC
Follow the Martech Money: VCs, IPOs and M&A
Neeraj Agrawal, General Partner, Battery Ventures
Brian Andersen, Partner, LUMA Partners
Ashu Garg, General Partner, Foundation Capital
Ajay Agarwal, Managing Director, Bain Capital Ventures
FIRESIDECHATS