P&G is a global leader in branded consumer goods known for pioneering direct-to-consumer advertising. It has over two dozen $1 billion brands and 2010 sales of $78.94 billion. P&G focuses on brand building through continuous product development, customization, and monitoring return on marketing investment. It has been influential in market research and consumer behavior analysis. P&G was also pioneering in its use of television, radio, and celebrity endorsements for marketing.

1. Presented by:
Group4
Sarang Banubakde
Manpreet Singh

2. FirstR&DLab
StartedInternationalExpansion
FirstT.V.CommercialforIvorysoap
LatinAmerica,W.Europe,Japan
CrestToothPaste
CharminPaperMill
Pampers,Downy,Bounce
Folger’sCoffee
CrushInternational
CitrusFoods,NorwichPharma,RichardsonVicks
PetFood
MetaMucil
Noxell(Covergirl&Noxzen)
Maxfactor
Salesdroppedby2.6%,Cutoff15000staff,7GLbut.o.4GeoBU
A.G.LafleyC.E.O,JimstengelC.M.O,FMOT
SamplingProgram
Gillette
McDonaldasC.E.O
Digital,Mobile,SponsorshipstoOlympics,Nfletc
1930
1955
1945
1887
1963
1930
1981
1980
1957
1961
1985
2005
1991
2000
1990
2010

3. • Global Leader in Branded Consumer goods
• Has 2 dozen $1bn brands known worldwide
• First company to advertise directly to consumers.
• 2010, total sales=$78.94bn
• Net Income=$12 bn
• Market capitalization=$186.63bn
Sales Percentage
Household
care
beauty &
grooming
Health & well
being
4th Qtr
Regional Sales
North
Amercica
Latin
America
West
Europe
East
Europe&
Africa
Asia

4. • Brand build is primarily not marketing
activity, but its System problem
• Includes design to every step of product
development
• Customrization of products.
• Continuously monitoring ROMI
• Involved heavily in market/marketing
research
• Leader in performing consumer behavior
analysis
• Used personal endorsement effectively
• Used various medias like televisions and
radios
• Pioneer in TVCs for FMCG product

6. • Product based websites
• Mobile ad campaign
“irresistibility quiz”
• Old spice youtube video
campaign gained huge
poupularity
• Attracted 13.7 million views
• Separate facebook page
for each product
• Manofthehouse.com for
household advice to men.
• Capessa for women on
Yahoo!!

7. Buyers : low bargaining powper
Suppliers: low
Potential Entrants : low as P&G is market
leader
Substitute : Moderate threat
Industry Rival: Uniliver -High

8. • P&G is wizard of FMCG marketing backed with strong R&D
• Adopt various marketing strategies based on analysis
• Pioneer of many marketing tactics and strategies like(FMOT,SMOT)
• Effectively uses IMC to reach its target groups
• Always have earned huge ROMI.