A Visual Tour of the Pyze platform to help you optimize analysis, engagement and product decisions.

1. AUTOMATE APP GROWTH

2. PYZE HOME SCREEN
Pyze offers each application a number
of services across behavioralanalytics,
visualintelligence, marketing
automation and personalization
intelligence.

3. Pyze enables real time explorations
across millions of users, combining
different app specific attributesto
create targeted engagement
campaigns and personalization tags.
Intelligence Explorer

4. Dynamic Campaigns
Campaigns can be launched
based on explorations, funnels and
work flows. Messages are delivered
to users when they will be most
receptive.

5. Personalization Tags
Personalization tags can be
assigned based on user behavior
and used to personalize content
and experience within the
application.
The tags are made avaialble in the
application so that developers can
individualize the experience for
each user.

6. The dashboard shows the number of
users assigned to each personalization
tag as well as the behaviorsthat
constituteeach tag. Multiple behaviors
can be assigned to a personalization
tag giving flexibility on how each tag
gets defined.
Personalization Dashboard

7. Growth Automation
RETAIN
Retention campaigns can be defined to
reactivateusers that are dormant and
custom messages can be sent according to
different periods of dormancy.

8. Growth Automation
ACTIVATE
Activation campaigns can be defined
based on different activation behaviorslike
number of times a user launches the app,
aggregateusage, number of usage days or
custom activation events.

9. Periodic Trends
Key metrics can be
compared across different
time periods such as days,
weeks or months to better
understand thedifferential
in behavior over the two
time periods.

10. Installs Heat Map
The heat map shows installs
across days and hours of
each day so that one can
easily discern when installs
for the app are the highest
or lowest.

11. Installs Categorizations
by Network Reachability
Pyze provides breakdowns
across key categorizations for
each metric like installs,
activations, usage, sessions
and retention. This screen
shows installs breakdowns by
the network reachability type.

12. Activations by Location
Pyze shows activationsby
location for users who
launched the app 3 times.
Pyze automatically tracks
these metrics across two
dozen different activation
typesas shown on this screen.

13. Retention
Pyze categorizes users across
variousretention levels for
days, weeks and months. This
screen shows d3 retained
users by location.

14. Retention Cohort
Pyze displays retention and churn metrics (both in terms of percentagesand actuals) for days, weeks and
months. Pyze translates these metrics into plain text for ease of understanding.

15. Retention Cohort Comparisons
Pyze providesthe ability to compare retention and churn metrics across different attributeslike behavior
and techno graphics. This screen displays the delta between retention percentagesfor phone versustablet
users.

16. Screen Flow Analysis
Pyze auto discoversthe
screen pathsin an
application based on each
users behavior.
This providesthe ability to see
where users are dropping off,
which screens are not being
used and determine
opportunitiesfor redesign.

17. Screen Visit Popularity
Pyze automatically monitors
the number of times each
screen is visited as well as the
amount of time spent on each
screen.

18. Loyalty by Last Activity
Pyze providesvariousloyalty
metrics by weekly, monthly
and last active.This screen
shows breakdown of the user
base according to their last
activitydate.

19. Event Flow
Pyze automatically captures
eventflows across the
application based on the firing
of different eventsby all users.

20. Event Sequences
Pyze provides the ability to
create advanced funnels based
on specific user actions.
Behavioral and techno graphic
filters can be used to streamline
analysis.
Users that match the results of
specific funnels can be targeted
with a dynamic campaign
through actions such as in app
messages, push notifications or
SMS.

21. Real Time Activity
Pyze shows real time world wide
activityacross installs and usage.

22. AUTOMATE APP GROWTH
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