We are currently building our team of 100 Co-Founders. If you or someone you know would be a good fit, please contact the general manager, Manolis Sfinarolakis, for details.
Composition of initial 100 Co-Founder Equity Owners:
10 from Legal / Accounting / Payroll
10 from Website Development / Design
10 from Marketing
10 from Social Media
10 from Crowdfunding / Fundraising
10 from Public Relations
10 from Business Consulting
10 from Branding / Graphic Design
10 from Video Production
10 from Copywriting / Blogging
Schedule an appointment to chat with Manolis here: http://realitycrowdtv.youcanbook.me.
2. TABLE OF CONTENTS
Introduction to the startup CrowdfundResources.com
Introduction to the 100 Co-Founders Concept
Composition of the first 100 Co-Founders
Pre-Launch Activities (0 to 6 months)
Use of Proceeds
Exit Strategy
Financial Projections
4. INTROTO CROWDFUNDRESOURCES.COM
CrowdfundResources.com is:
a marketplace
that uses the mechanism of crowdfunding
for pre-vetted professional services offerings.
It’sTechnology:
isWordPress
with e-commerce capabilities
in the form of a crowdfunding platform
The Pre-Vetting Process:
is a 12 step due diligence program
including credit & criminal background checks
audits of track record with prior & current clients
with final approval through phone interviews
5. INTROTO CROWDFUNDRESOURCES.COM
The Business Model Includes:
revenues from transactions as a % of funds raised
an annual maintenance fee to maintain the Co-Founders ownership
affiliate agreements with customers & partners
other services on behalf of Co-Founders
TheTarget Customer:
entrepreneurs, businesses, nonprofits, governments, consumers
who need trusted professional services
to achieve their individual or organizational goals
The UniqueValue Proposition:
leveraging the power of crowdfunding as backbone of a marketplace
all services and service providers are pre-vetted to ensure quality
all services providers listed are also owners of the organization
attractive marketing benefits to service providers as part of their ownership
6. INTROTO CROWDFUNDRESOUCES.COM
12 Step Pre-Vetting & Due Diligence Process:
1. User registers on the site and fills in their account information. Their profile photo will be pulled from gravatar.com.
2. User may need to enable creator permissions. This can be done automatically on registration or by checking a checkbox on their account page.
3. Once this is enabled, the user can then access a tab called ‘My Projects’ on their dashboard and will be able to create a new project from there. If money is
going to be transferred directly from the backer to the project creator, there will also be a tab on their dashboard where they can set up their payment
methods.
4. Once they’ve submitted the project, it will need to be approved by an admin.
5. User books a 30 minute interview with CrowdfundResources.com to initiate the pre-vetting process.
6. CrowdfundResources.com makes a go or no-go decision based on the interview to vet the vendor further.
7. User provides answers to the comments made on the submitted project & provides supporting documentation to verify claims made in the project solicitation.
8. User books a 2nd 30 minute interview with CrowdfundResources.com to close out any open questions.
9. A nationwide background check is performed on the principals of the company to check for any past criminal history indicative of a bad actor.
10. A universal credit check is performed on the principals of the company specifically looking for instances of lawsuits related to the services the vendor is
providing.
11. A universal business background check is performed for credit, better business bureau, and general internet reviews from past customers.
12. Finally, references from prior customers are checked and confirmed via phone calls with the customer themselves.
8. INTROTO 100 CO-FOUNDERS CONCEPT
100 Co-Founders, Invest $1,000 each, for 1% equity, at startup and annually to
maintain their ownership stake. No one may own more than 1% equity.
Co-Founders will be the only service providers on CrowdfundResources.com.
Platform will provide certain marketing services to all Co-Founders.
All Co-Founders agree to utilize their own personal channels to market platform.
Additional services may be provided by platform for personalized marketing to
Co-Founders for a fee.
50% of profits from platform will be paid out annually with 50% retained earnings.
General manager of platform will be Manolis Sfinarolakis to manage day to day.
9. INTROTO 100 CO-FOUNDERS CONCEPT
Pros
Low investment, low risk, and an easy exit for individual equity owners annually
100 motivated Co-Founders working together to make the entity succeed
On top of investment returns, individual service business returns through platform
Free and/or low cost marketing services provided by CrowdfundResources.com
Cons
At times, may be competing with a similar service of one+ of the 100 Co-Founders.
Democratic voting structure may cause slow decision making.
Selling the company to another entity will require a high percentage of affirmative
votes by all Co-Founders of the platform.
Cannot own more than 1% equity at any one time.
10. COMPOSITION OF 1ST 100 CO-FOUNDERS
Composition of initial 100 Co-Founder Equity Owners:
10 from Legal / Accounting / Payroll
10 fromWebsite Development / Design
10 from Marketing
10 from Social Media
10 from Crowdfunding / Fundraising
10 from Public Relations
10 from Business Consulting
10 from Branding / Graphic Design
10 fromVideo Production
10 from Copywriting / Blogging
11. COMPOSITION OF 1ST 100 CO-FOUNDERS
Additional Categories of Co-Founder Content:
Books
Events
Programs
Tools & Resources
Webinars & Courses
CrowdfundResources.com the entity may also enter into affiliate & referral
agreements for the above 5 categories outside of the 100 Co-Founders as part of
the business model for the combined entity.
13. PRE-LAUNCH ACTIVITIES: GOTO MARKET
Plan to launch within 6 months of incorporation:
Legal agreement & selection of 100 Co-Founders
Onboarding 100 Co-Founders via the 12 step due diligence process
Website development to upgrade the platform
Executing marketing, social media, public relations, and content marketing plans
Collaborative effort:
The 100 Co-Founders will be instrumental in executing portions of this plan
All Co-Founders will participate in the marketing as part of the platforms free services as
well as certain Co-Founders who elect added marketing services
General Manager will orchestrate the effort and connect the moving parts
Official launch estimate: July 11th, 2016
14. PRE-LAUNCH ACTIVITIES: GOTO MARKET
Co-Founder Onboarding:
All Co-Founders are required to create a professional video detailing their service
offerings.
All Co-Founders are required to go through the 12 step due diligence process within 1
month of investment as an equity partner.
All Co-Founders will be allowed only 1 page for their company, however, they are
allowed to offer multiple services or “Reward Levels” in their pages.
Consumers will have an option to schedule an appointment before they purchase from a
Co-Founder’s services. All Co-Founders agree to funnel such transactions through the
platform instead of outside means if the transaction comes from the platform.
Co-Founders will provide General Manager of platform access to all required personal
social media accounts to be used in the marketing efforts of the platform as a whole
15. PRE-LAUNCH ACTIVITIES: GOTO MARKET
Website Development, Design, and Content:
Upgrade e-commerce capabilities to more streamlined and secure platform
Allow for recurring monthly payments for longer term engagements / payment plans
Implement robust affiliate tracking mechanism
Perform resilience testing against threats and load testing / disaster recovery
Add built in appointment scheduling tool that integrates with Co-Founders calendars
Incorporate trust verification system for background checks and due diligence of
current & future Co-Founders for annual verification purposes
Build robust rating and recommendation engine for services
Equip platform with email marketing, CRM, landing pages, and other marketing tools
Create content library with video tutorials, FAQ, and biographies of each Co-Founder
Branding and design of the platform, including marketing collateral and landing pages
Final review and incorporation of legal documentation and contracting mechanism
16. PRE-LAUNCH ACTIVITIES: GOTO MARKET
Marketing to be provided by the platform on behalf of Co-Founders:
Social media scheduling across all platforms
Twitter growth, engagement, and retweeting of CrowdfundResources.com twitter
account
Twitter growth, engagement, and retweeting of Co-Founders personal twitter accounts
to promote the CrowdfundResources.com twitter account
Creating marketing collateral to create website blog posts as well as LinkedIn blog posts
for Co-Founders to promote entity on their personal channels
Webinar interviews for email marketing campaigns, content for blogs, & general
thought leadership
Executing crowd speaking campaigns in mass
Executing email marketing campaigns in mass
Other services as required / paid for by individual Co-Founders
18. USE OF PROCEEDS (SEED + ONGOING)
Initial seed of 100 Co-Founders @ $1,000 each = $100,000
Legal Fees = $10,000
Technology Fees = $25,000
Outsourcing Fees = $5,000
Marketing Fees = $40,000
Operating Fees = $20,000
NOTE: General manager will receive a small stipend as agreed upon by Co-Founders
out of the Marketing & Operating fees to manage the organization
Ongoing annual renewal of 100 Co-Founders @ 1,000 each = $100,000
Budget approved by majority vote of the 100 Co-Founders at annual meeting
Budget prepared by General Manager
19. EXIT STRATEGY: FOR INDIVIDUAL & GROUP
Anticipate 5 year group buyout by large established services marketplace
Any offers to purchase the organization must be approved by 75% vote
Potential buyers: Amazon, Angies List, E-Bay, Fiverr,Thumbtack, HubSpot
Individual exit would be to sell ownership stake during annual renewal period.
1% equity stake would be sold at FMV
New equity holder would have to be approved by 51% majority vote
Platform may buyback shares and search for replacement owner
No individualCo-Founder may have greater than 1% equity stake
New equity holder’s basis and annual renewal amount would be the value of the FMV
purchase of old equity holder’s 1% stake
Future issuances to bring in additional Co-Founders with Unique / Attractive Services
Must be approved by 51% majority vote
Would result in individual dilution of everyone's shares
Dissenting 49% has the option to sell shares to new Co-Founder prior to issuances
20. FINANCIAL PROJECTIONS – 2016 & 2017
Pre-Launch Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Post Sale-16 Sale-17 2016 2017
Seed 100000 n/a n/a 100,000 0
Yearly 100000 n/a n/a 0 100,000
10% of Raise 250,000 1,000,000 25,000 100,000
Other 5@2,000 15@2,000 10,000 30,000
Gross 135,000 230,000
Less:
Expense 7500 7500 7500 7500 5000 5000 60,000 100,000 100,000
Net 35,000 130,000
Less:
Tax-Ins-Other @35% @35% 12,250 44,500
Profit 22,750 85,500
Distributions @50% @50% 6,375 42,750
Retained Earnings @50% @50% 6,375 42,750