Scaricabile dall'articolo originale https://www.manager.it/default.asp?page=A_musicavcoblu.html&folder=f_testimonia

1. Blue Ocean Strategy
Strategia Oceano Blu
Il Quadro strategico

2. Scopo operativo:
• Verificare la curva del valore dell’idea
oceano blu dopo averla identificata
attraverso Framework delle 4 azioni
Strategia Oceano Blu
Il Quadro Strategico,
Strumento per lavorare sulle idee
1.Scala dei valori
HOW TO...
2. Elementi base del Business
3. Valori dati dai concorrenti,
mercato alternativo,
idea nuova
4. Le Curve
Scopo diagnostico:
• Fotografa lo stato attuale dello spazio di
mercato conosciuto (oceano rosso).

3. Strategy Canvas
The strategy canvas is both a diagnostic and an action framework for building a
compelling blue ocean strategy. It captures the current state of play in the known
market space. This allows you to understand where the competition is currently
investing, the factors the industry currently competes on in products, service, and
delivery, and what customers receive from the existing competitive offerings on the
market. The horizontal axis captures the range of factors the industry competes on
an invests in. The vertical axis captures the offering level that buyers receive across
all these key competing factors. The value curve then provides a graphic depiction
of a company’s relative performance across its industry’s factors of competition.
High
Low
Price Use of
enological
terminology
Above-the-line
marketing Aging
quality
Vineyard prestige
and legacy Wine
complexity
Wine range

4. Strategy Canvas - .pdf
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