AMP has additional feature is that ranking factor will not affect the mobile pages.

1. Introducing the ACCELERATED MOBILE PAGES for a faster,
open mobile web

2. A Google-backed project intended as
an open standard for any publisher
to have pages load quickly on mobile
devices.

3. The average load time for mobile sites is a
shocking 19 seconds, says Google research –
a veritable lifetime to a mobile user.
Radware warns that each additional
second’s delay reduces conversion rates
by 7%.

4. AMP, makes it easier for publishers, but also advertisers, to
deliver more resource-intensive content such as video, image
carousels and plug-ins by substantially reducing the amount
of bandwidth needed to deliver such content.
Purpose of AMP?

5. How Does AMP Impact Your Search Ranking?
Google is giving prime real estate to AMP pages in mobile
search results and is highlighting AMP-enabled
pages throughout its search results.
“Currently” AMP does not impact the ranking of websites in
mobile search.

6. How to Use AMP:
AMP, webmasters have a solution for speedy loading content served to
searchers that doesn’t exclude Google’s advertisements.

7. Accelerated Mobile Page (or AMP,
for short) is a project from Google
and Twitter designed to make really
fast mobile pages. it's an HTML
page designed to be super
lightweight and critically designs
really fast loading.

8. THANKS...for visiting
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