What tools are available, who is using them and how are they being used by politicians, brands, organisations and companies to communicate with their audiences? With a particular focus on mobile opportunities, this session will look at existing and emerging platforms, research into how to develop strategies to engage with specific groups and demographics online, on social and on mobile

1. Winning
eamonn.carey@mhpc.com
@eamonncarey
@mhpc

2. The
digital
landscape
2

3. Digital
-­‐
the
overview
3

4. Mobile
-­‐
catching
up
fast
4

5. It’s
what
people
use
to
go
online
5

6. It’s
growing
quickly
6

7. India
-­‐
mobile
v
desktop
7

8. China
-­‐
mobile
v
desktop
8

9. South
Korea
-­‐
search
queries
9

10. US
-­‐
Groupon
transacOon
on
mobile
10

11. Smartphones
and
tablets
are
taking
over
11

12. Growth
potenOal
is
huge
12

13. Tablet
shipments
13

14. What
happens
when
this
arrives?
14

15. Where
are
conversaOons
happening?
15

16. 16
All
of
these
places
want
our
aTenOon

17. 17
YouTube
would
be
second
in
this
list
were
it
included
-­‐
users
spend
an
average
of
5.5
hours
a
month
watching
videos
there
Top
sites
and
forums

18. 18
The
main
social
media
landscape

19. Who’s
winning/losing
19

20. So
what
do
we
do?
20

21. 21

22. Listen.
Learn.
Engage.
Adapt.
22

23. Listen
to
the
data.
Learn
from
it.
23

24. Social
data
24

25. SenOment
25

26. Data
driven
content
26

27. Data
driven
applicaOons
27

28. Engage.
In
real
Ome.
With
real
people.
28

29. 29
Snapchat

30. 30
Real
Ome
engagement

31. 31

32. 32

33. 33

34. 34

35. 35
Data
and
real
Ome

36. 36
Data
and
engagement

37. Why
is
this
important?
37

38. Engage
on
mobile.
38

39. Messaging
39

40. WhatsApp
40

41. The
compeOOon
41

42. How
these
are
being
used?
42

43. Mobile
ads
-­‐
the
future
is
less
annoying
43

44. So
what
do
we
do?
44

45. Listen
-­‐
what
are
people
saying?
Learn
-­‐
where
are
they
saying
it?
Engage
-­‐
what
can
you
say
and
when?
Adapt
-­‐
how
can
you
do
things
beTer?
45

46. QuesOons
46

47. eamonn.carey@mhpc.com
@eamonncarey
@mhpc