Manas Ranjan Bhuyan is a business development specialist with over 20 years of experience in marketing, sales, business development, and team management in the pharmaceutical industry. He is currently the General Manager of Marketing at Medley Pharma, where he manages a portfolio of over $10 million and a team of over 20 people. Previously he held senior marketing and product management roles at companies including Zydus Cadila, UCB Pharma, and German Remedies. He has a track record of improving sales and profits through strategic planning, new product launches, and developing high-performing teams. Bhuyan has received several awards for his work in brand marketing and sales performance.

1. BHUYAN MANAS RANJAN
Mobile: 09819316456 ~ E-Mail: manas_bhuyan2001@yahoo.com
BUSINESS DEVELOPMENT SPECIALIST
Planning ~ Sales & Marketing ~ Client Relationship Management ~ Team Management
Employing “get it done” approach that invigorated profits and heightened productivity. Business Development Manager with
reputation for resolving stagnant approaches and uncovering hidden solutions
___________________________AN OVERVIEW______________________________
Profit-Driven Senior Sales Leader with over 20 years of experience in Marketing, Business Development, Key Account
Management, Channel Management and Team Management majorly in Ethical Pharma Business domain. Currently working with
Medley Pharma as General Manager – Marketing / Marketing Head.A keen strategist with expertise in managing entire sales &
marketing operations by ensuring optimal utilization of resources; distinction of accomplishing multi-fold revenue increase.Successful in
planning as well as organizing customers meeting in India & Abroad (CME / Advisory Group Meeting).
Award Winner Manager; attained the business growth and sales expansion in India; career-long history of relocation across globe,
accelerating sales through personal and onsite contact. Successful background in building &leading top performing teams focused
on exceeding goals in the areas of sales, marketing, and territory development/ management. Proficiency in conceptualizing strategic
product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement,
and business planning. Excellent leadership, ownership, negotiation and people management abilities.
Awards & Accolades:
• AIOCD-AWACS Gold Award for New Introduction of the Year in 2016
• Best Brand Campaign Award in 2012
• Best Brand Campaign Award in 2013
• Second Highest PCPM in Pfizer during 2005
• Regional Topper in Aventis in 2003
______________________________AREAS OF EXCELLENCE______________________________
Managerial:
Knows the Business : Possess demonstrative capability of transforming business
Personal Credibility : Use personal credibility to influence outcomes
Strategic Contribution : Create new concepts in relation to the people that results in improved performance
Skillful Execution : Make things happen, against the odds in a collaborative way
Value Champion : Have the courage to challenge counter cultural values & behavior in others
Functional:
Strategic Business Planning Sales & Marketing PLC Management
Revenue Generation Budget &Financial Management Brand Portfolio Management
Product Positioning/ Launching Market Intelligence ROI / P&L Accountability
Key Account Management Medical Educational Events Team Leadership
Domain Expertise:Antibiotics, Respiratory, Neurology, Dermatology & Gastroenterology
_______________________________CAREER CONTOUR_______________________________
Since 2016: Medley Pharma as General Manager – Marketing / Marketing Head
Key Result Areas:
• Orchestrated profit turnaround and strategic exit after board recruitment to boost market share – overcoming challenges,
creating & instituting innovative sales &marketing initiatives - Gastro & Primary Care products, thereby wining high-profile
contracts with fortune-ranked corporations and expanding distribution network
• Mentoring & guiding a team of 7 Brand Managers, 4 Zonal Sales Manager& 17 Regional Sales Managers
• Managing complete business operations (Portfolio INR 80 crores) with accountability for profitability; forecasting monthly/
annual sales targets & executing them in given time frame by organisational planning
• Planning & implementing sales programs/strategies for brands - Dompan – SR, Xymex& Eva-Q, thereby improving the
product awareness in markets by brand building and market development efforts
2015-2016: ZydusCadila as Marketing Manager
Key Result Areas:
• Strategizing the long term business directions of the region to ensure maximum profitability in line with organisational
objectives (business: INR 65 crores); involved in coordinating budgets, forecasts and reports & accordingly effectuating business plans to attain
maximum sales and optimum revenue

2. • Drove strong and sustainable financial gain through leveraging corporate potential, enhancing top-notch marketing solutions
and innovative branding strategies
• Acquired business growth through identification & penetration of new market segments for attainment of targets with a view to
optimize revenue entailing Portfolio: Gastro – Hepatology / major brands such as SoviHep,DaciHep, Zavinex&RibaHep]
• Trained, developed & mentored cross-functional teams i.e. 2 Brand Managers / 56 Field Forces;set higher expectations and
initiated individual member accountability
Highlights:
• Bagged AIOCD-AWACS Gold Award as New Introduction of the Year in 2016
2011-2015: UCB Pharma as Senior Group Product Manager
Key Result Areas:
• Oversaw overall sales & marketing operations of the division with annual turnover worth INR 108 crores, with total strength of
260 members; achieved increased sales growth across region
• Managed therapeutic segment viz. Neuro, Cardio, Derma & ENT products / major brands – Atarax,Nootropil, Xyzaland
Keppra
Highlights:
• Significant contributions towards positioning company as 66th
in IPM;grew at 19.5%,a few of its flagship brands such as Atarax,
Nootropil&Xyzal holding their leadership position in Hydroxyzine,Piracetam&Levoceterizine market respectively
• Instrumental in nurturing the assigned portfolio of INR 42 crores,consolidated the leadership base for Nootropil& Diligan25
• Recognized for professionalism, positive mental attitude, commitment to excellence and demonstrated ability to communicate
with Senior Management, Doctors, Medical Fraternity, Associates & Key Customers
2008-2011: German Remedies as Senior Product Manager
Key Result Areas:
• Managed product management functions for respiratory brands in the therapeutic segments viz. Anti-asthmatics &Allergic
Rhinitis and Major Brands - OdimontGroup (INR 10 crores) and AerodilGroup (INR 2 crores)
• Increased the brand consumption with healthy bottom line by designing various CRM activities & promotional inputs such as
visual aid, scientific communications, literatures, sampling & brand reminders
• Devised & implemented pre & post marketing activities for successful launching of new products; planned marketing inputs
like private & institutional sales & participate in the advertisement strategies
___________________________PAST EMPLOYMENTS______________________________
2006-2008: Alkem Lab Ltd. as Product Manager
Functioned as Product Manager for major brands such as Amitax (23 crores), Magtum (3 crores) and Clavpod(5 crores);
successfully devised innovative promotional strategies for Clavpod&Amitax
1997-2006: Aventis Pharma & Pfizer, Hyderabad as Field Executive
_______________________________SCHOLASTICS_______________________________
CSM (Certificate Program in Strategy Management) in 2015 IIM, Kozhikode
Masters in Marketing Management (Part Time) in 2002 Pondicherry University Distance Education
Masters in Business Administration in 1997 Institute of Professional Studies & Research, Orissa
Bachelors in Pharmacy in 1995 Berhampur University,Orissa
Professional Trainings:
• Brand Management and New Product Launch by ORG, Singapore Faculties
IT Skills: Conversant with MS Office (Word, Excel &PowerPoint) and Internet Applications
_______________________________PERSONAL SNIPPETS_______________________________
Date of Birth: 20th
June, 1973
Communication Address: SreeShrusti, H. No. B/303, Sai Nagar, Ram Mandir Road, KasarVadoli, Ghodbundar Road,
Thane –West, Maharashtra, India
Marital Status: Married