The What, Why & How - An Illustrator’s Guide to Social Media

The What, Why& How - An Illustrator’sGuide to Social Media
Lucy Charlotte Brand
www.lady-digital.com

• Why use social media to promote your work
• Social media do’s
• Social media don’ts
• Ideas & what to post
• How to gain more followers
• Facts about Pinterest & why as an Illustrator you could use Pinterest for your work
• Facts about Instagram & why as an Illustrator you could use Instagram for your work
• Successful illustrator examples
• Takeaways
• Questions
Lucy Charlotte Brand - www.lady-digital.com
What We Will Cover

Why Use Social Media To Promote Your Work?
• 28% of time spent online is social networking
• It’s free advertising!
• Reach more people throughout the UK & around the world
• More accessible to your audience
• Build relationships with customers
• Build relationships with other artists to potentially collaborate
• Establish yourself as an expert
• It’s a way to explain the reason behind your work
• Rank higher in search results
• Generate Sales!
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Social Media Do’s
• Fill out your profile in detail
• Have direction
• Have a voice but let it be guided by a business voice
• Know your target audience
• Like, share & comment on other people’s work
• Avoid spelling & grammatical mistakes by writing out your posts in Word first
• Use hashtags
• Always give credit where credit is due
• Limit your time– Don’t go down that rabbit hole!

Social Media Don’ts
• Facebook
• Set-up a business page & not a profile page
• Set-up a group & add people to it - Give people the choice
• Ignore negative feedback, always politely respond & explain
• Try & be everywhere at once
• Just post sales posts
• Over share & re-post the same thing over & over again
• Use all CAPS as it looks like you are shouting at me!
• Share sadness on your work account

Ideas & What To Post
• Ask your followers what they would like to see
• #Thanksgiving drove the most traffic to Instagram
• Explain why - Tell your story
• Share events you are going to
• Tutorials, guides, & do-it-yourself pins have a 42% higher click rate compared with all other types
of pins on Pinterest
• Download an App to add copyright
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Getting More Followers
• Google “Top Comic Book Illustrators to Follow on Pinterest”
• Then follow them!
• Start liking & commenting on their posts
• Share their posts & explain why you have - what you liked – Again establish yourself as the expert
• Search under the hashtag #illustrators on your chosen network & again follow artists who’s style
you like

Facts About Pinterest & Why Use Pinterest To
Promote Your Work
• Launched in March 2010
• 79% are female
• 88% purchase a product they pinned
• Shopify users referred by Pinterest spend an average of $80 compared to Facebook referral of $40
• The average lifespan of a Tweet is measured in minutes. Facebook posts exist in newsfeeds for a few
hours but a pin can come up in search results months after it was posted
• Pinterest generates over 400% more revenue per click than Twitter & 27% more than Facebook
• Copyright complaint form to submit a notice of copyright issues
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How To Use Pinterest
• Create an account & set it up as a business account
• Fill out your profile
• Add the “Pin-It” button to your web browser
• Pin a picture from the internet or from Pinterest itself
• Create a board & write a description
• Describe with 200 to 300 characters what your pin is & why you are pinning it
• Include hashtags
• Upload your artwork & save the file as:
“Halloweenadventureillustration_LucyCharlotteBrand.png”
• Add “Rich Pins” to your website.

Facts About Instagram & Why Use Instagram To
Promote Your Work
• Launched on October 6, 2010
• 400 Million users since September 2015
• 51% of users are male 49% are female
• 41% among those aged 16-24 & 35% among 24-34s
• Instagram has more active users via mobile phones than Twitter.
• On average, posts that include another user handle in the caption net 56 % more
engagement
• Posts with at least one hashtag average 12.6% more engagement
• Posts tagged with a location receive 79% higher engagement
• Your photos are your own
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How To Use Instagram
• Download the app & setup an account
• Fill out your profile in detail
• Link your other social media accounts, (business Facebook page) so you can share to them
• Ensure you write the “why?” in the caption
• Add hashtags & @mention people
• Geo, (location) tagging
• Select your filter & post!
• All posts can be deleted if you make a mistake!
• Download the Regrann App

Illustrator Examples
Korean Artist Puuung, Illustrates What Real Love Looks Like.

Jim’ll Paint it. My name is Jim & I paint pictures for people for free using Microsoft Paint.

Joel Goodman’s photograph of New Year’s Eve on Wells Street in Manchester. 31
December 2015.

Takeaways
• Know your audience & choose social media sites where they hang out
• Fill out your profile in detail with your website & contact details
• Have a direction & develop your “business” voice
• Google “Top Comic Book Illustrators to Follow on Pinterest”
• Look at trends - #Thanksgiving drove the most traffic to Instagram
• Like, share comment on other people’s work
• Explain why you have posted or re-posted an image - Establish yourself as an expert
• Use hashtags
• Build relationships with customers
• Don’t ignore negative feedback
• Social media helps you to rank higher in search results
• Overtime, social media will help you to make Sales!

Thank You For Your Time!
If you would like practical tips & advice
on digital marketing then head on over
to www.lady-digital.com & sign-up to
my fortnightly newsletter.
Twitter @_Lady_Digital_
Facebook - ladydigital
SlideShare – Lucy Charlotte Brand

References
• 1, Adweek
• 2, TechCrunch
• 3 – 5, Jeffbullas.com
• 6, Adweek
• 7, Jeffbullas.com
• 8, VentureBeat
• 9, Instagram
• 10, Econsultancy
• 11, Jeffbullas.com
• 12, Daily Passtime
• 13, Hootsuite
• 14, Hootsuite
• 15, Sproutsocial

The What, Why & How - An Illustrator’s Guide to Social Media

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The What, Why & How - An Illustrator’s Guide to Social Media