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Social Media Strategy Plan and Presentation ,[object Object],Group Member:,[object Object],Jiaqi Lu,[object Object],Hao Li,[object Object],Lei Liu,[object Object]
BUSY CAFE,[object Object]
Brief Introduction,[object Object],Located in University Village of UCR,[object Object],Chinese food restaurant ,[object Object]
Social media marketing goals ,[object Object],Build relationships with customer,[object Object],Attract new customer,[object Object],Get review from customer,[object Object]
Social media marketing objectives,[object Object],Improve our social media webs (facebook, twitter, youtube),[object Object],Promote our campaign by using social media,[object Object],Communicate with customer and get feedback from them,[object Object]
SWOT analysis,[object Object],for our social media,[object Object],Strengths,[object Object],We have already set up a business page on Facebook,[object Object],We get a good review fromYelp.com,[object Object]
SWOT analysis,[object Object],for our social media,[object Object],Weaknesses,[object Object],Lack of communication with people on facebook.,[object Object],We only build a public page on facebook.,[object Object]
SWOT analysis,[object Object],for our social media,[object Object],Opportunities,[object Object],Our page on facebook got 59 Check-ins and 2 like clicks from people. It’s a good start.,[object Object],Our competitors (Life cafe, Boba cafe) don’t have any social media strategies.,[object Object]
SWOT analysis,[object Object],for our social media,[object Object],Threats,[object Object],Most of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.,[object Object]
Facebook,[object Object]
Presentation1
Presentation1
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How to improve,[object Object],We need a new business profile picture,[object Object],Upload some alluring pictures of our food,[object Object]
How to improve,[object Object],Decorate our wall. At least change the status regularly.,[object Object],Once we receive the message from our friends. Reply it as soon as possible.,[object Object]
Twitter,[object Object]
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Presentation1
Most important,[object Object],Share everything with people. Just like a person.,[object Object],Chat with friends. Just like a person.,[object Object]
We can...,[object Object],Share your status:,[object Object],“It’s really hot today. Buy a cold boba milk tea from us!”,[object Object],“Few customer today...I miss you guys!”,[object Object],“Hope you get good grades in final exams!”,[object Object]
We can...,[object Object],Chat with friends:,[object Object],“@Mike Glad you like it. Try our noodle next time.”,[object Object],“@Angles We’re open until 11pm. Waiting for you ”,[object Object],“@nikosWe are sooooo sorry for that. Come here tomorrow and I’ll get you a milk tea for free.”,[object Object]
We can...,[object Object],Send out coupons or tell people everyday’s deal via Facebook and Twitter.,[object Object],$5 only for this week!,[object Object]
We can...,[object Object],Send out coupons or tell people everyday’s deal via Facebook and Twitter.,[object Object],I       Busy Cafe,[object Object],Show this when you check out and get an 90% discount. Only for June.,[object Object]
We want...,[object Object],Customers check our Facebook and Twitter regularly.,[object Object],Customers leave feedback,[object Object],Build friendship with our customers,[object Object]
Youtube,[object Object]
Cooking Guide,[object Object],Record a cooking guide video. (How to Make Kung Pao Chicken),[object Object],Upload to Youtube,[object Object],Share the link in Facebook and Twitter,[object Object]
Presentation1
Cooking Guide,[object Object],It’s an advertisement of our restaurant,[object Object],It also educate people. (relate to The Four Pillars of Social Media Strategy),[object Object]
Foursquare,[object Object]
The new trend of social media,[object Object],It’s different from Facebook and Twitter.  It’s run by customer not the owner.,[object Object],It’s Yelp.com + Twitter + Facebook,[object Object]
We need improve,[object Object]
We need improve,[object Object]
We need improve,[object Object],Upload pictures of our food,[object Object],Give tips on ours own, forwardly.,[object Object]
Making an app?,[object Object]
Make an App,[object Object],Pizza Hut iPhone app generates $1M in sales,[object Object],We can also make our app,[object Object]
Customers can simply start an order at first page,[object Object],They can sign in as an member,[object Object],We can put our menu in the app,[object Object]
Make an App,[object Object],We can integrate our Facebook, Twitter, all the social media pages in our app,[object Object],?,[object Object]
Thank you,[object Object]

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