Last Week’s session - “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry, as we know it. Here are the key Lounge47 takeaways: 1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” 2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested 3. 2014 milestones: a) Google and Apple target the car dashboard with 'Android Auto' and 'Carplay' platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod 4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? 5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety 6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? 7.Opportunities: a) In-car data that could serve consumers, drivers themselves, marketers, hardware manufactures, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year 8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola, Uber e) Transportation as a Service – Personal mobility, Goods mobility f) Service Stations - cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. In summary - realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust. www.lounge47.in

1. Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Internet of Cars
- Technologies & Trends

2. ABOUT ME
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Technology Professional with ~15 years of experience in the industry
Currently, a Group Head for the Infotainment & Telematics platform at
Robert Bosch
Previously, had stints with
Symphony Teleca as a Solutions Manager, APAC
Technical Architect at Samsung
Technical Lead at ST- Ericsson

3. Connected Car?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

4. Connected Car: Networking Options
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Car-to-car
Increased safety as vehicles can communicate with each other and inform on
dangerous situations such as wet roads, ice, accidents, etc.
Car-to-OEM and/or services
Remote diagnosis & repair (e.g. for software/firmware updates)
Valuable data for OEMs, app developers, Mobile Service Providers
Car-to-enterprise
New business opportunities to existing and future automotive players, from gas
stations, car park operators, to music streaming, navigation, insurance providers
and new web services
Car-to-x-connectivity
Communication with any Internet capable device
Car-to-infrastructure
Traffic, red lights, paying tolls, etc.

5. Connected Car: Growth Drivers
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6. Connected Car: Growth Drivers
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

7. Connected Car: Growth Drivers
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8. Connected Car: Two Major Players
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•OEMs and MNOs have radically different heritages and different approaches
•The success of the Connected Car requires mobile network operators (MNOs), and automotive
OEMs to work in harmony

9. Connected Car: Revenue Flows
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Although individual aspects of the connected driving experience are reasonably well-
established, the integrated whole is not

10. Connected Car: Benefits per user per year
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Source: Cisco

11. Connected Car: Revenue Potential
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Source: Cisco

12. Connected Car: Revenue Potential
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Source: Machina Research

13. Connected Car: Connected Services
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Source: Cisco

14. Connected Car: Connected Services
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Source: Cisco

15. Connected Car: Convenience, what consumers want?
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16. Connected Car: Usecases (SW Recall Summary)
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Year OEM Vehicle Issue Units
2007-2008 Honda Minivans Brake software 344,000
2014 Jeep Cherokee Electrical spikes in central body software 4,500
2013 Chrysler Minivans Airbag SW N/A
2013 Dodge RAM 1500 Stability control SW 46,000
2013 Ford LEVs SW update to improve fuel efficiency 50,000
2013 Ford Escape Cooling system software All
2012 Buick LaCrosse Brake SW 1,300
2012 Volvo S60 Fuel pump SW 7,600
2012 Honda Fit Stability assist system SW 44,000
2011 - 2013 Chrysler Various Head restraint system software 500,000
2011 Cadillac SRX Airbag SW glitch 50,500
2011 Buick LaCrosse Electronic climate control SW 10,000
2011 Nissan Leaf Faulty SW 5,500
2011 Ford Pickups Integrated diagnostic system glitch 8,000
2010 Toyota Prius Brake control system SW 500,000
2006 - 2010 Toyota Various Acceleration issues 5,600,000
2005 - 2010 Honda Accord, CRV, Element Automatic transmission SW 2,500,000
2009 Cadillas CTS Passenger sensing system SW 12,660
2008 VW Passat Engine control SW 6,500
2006 Jeep Commander Automatic transmission SW 24,500
2005 Toyota Prius SW problem causes car to stall or shut down 160,000
Lower Warranty Costs
Collection of real-time data,
remote software updates, early
detection of quality issues
Better understanding of a
vehicle’s lifetime performance
Remote diagnostics & predictive
maintenance will reduce warranty
costs
Cisco has estimated 10% lower
cost to service vehicles, including
warranty savings
Source: GM, Citi Research

17. Connected Infotainment: Cognitive & Predictive
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18. Connected Infotainment: Predictive System
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19. Connected Infotainment: Cognitive System
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20. Connected Car: Convenience
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21. Connected Car: Insurance Telematics
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22. A Remote Control Car?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Internet connectivity enables remote monitoring and limited
control of the vehicle.
Safety interlocks disable remote control functions while car is
in motion.
Source: Tesla Motors
Tesla Model S -- REST API
Vehicle Status
Is mobile access enabled
Charge state
Climate controls state
Driving state and location
GUI settings (preferences)
Vehicle state [Doors open
Vehicle Control Commands
Open charge port door
Set charge mode to standard
Set charge mode to max-range
Set charge limit to X %
Start charge
Stop charge
Flash lights
Honk horn
Lock doors
Unlock doors
Sun roof control [open / close / vent]
Set AC target temperature
Start AC
Stop AC

23. Ever so Intelligent Car
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

24. Connected Car: Impact of distractions?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
UX is the key:
 To consumer
adoption of
connected
services
 Safe usage of
services

25. Connected Car: Security Impact
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connection
•Secure
•Seamless
•Reliable
•Fast

26. What are the Consumers Preferences?
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27. What are the Consumers Preferences?
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28. Evolution of Ground transportation system
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29. From Connected Car to an Autonomous Car
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Self-driving cars, with artificial intelligence, in which there will be no driver
involvement
Car manufacturers are not yet equipped to drive this transformation - A
lucrative opportunity for ICT companies to work with automobile
manufacturers to transform the industry
Car manufacturers put in a Billion vehicles in the 20th Century and the second
Billion is expected by 2033 – Huge opportunity for all

30. Autonomous Cars
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

31. Autonomous Cars in India?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Really?

32. Opportunities
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Parking Management – Demand/Supply Aggregation
Connected Infrastructure – Smart roads, Smart/connected traffic lights, …
Insurance – Usage Based Insurance, driving pattern monitoring & support
Radio Taxi Service – Ola, TFS, Uber have made an entry.
Are there any pain areas that they have failed to address?
Are there are gaps (technology/geography/ etc) that they have left?
Can Demand/Supply be efficiently managed?
Transportation as a Service – Personal mobility, Goods mobility
– ZipCar, ZoomCar, Car2go, GoGet, GetAround, WhipCar, B2C/B2B usecases
- Courier (DHL, Bluedart), Foodpanda, etc
Service Stations - cloud-based diagnostics & preventive care, Gauge health (used cars)
Battery technologies – Charging stations, Optimized charge, B2C/B2B usecases

33. Internet of Cars
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
THANK YOU
For your
patience
Any Questions?