Apple’s products are known for their elegant and minimalist designs, but do you know the man behind the company’s verve? Meet Sir Jonathan Paul Ive, one of the greatest names among postmodern industrial designers and product makers. Sir Jonathan Paul Ive, more commonly known as Jony Ive, began his career as an internee at a London design consultancy, Roberts Weaver Group. By the time of his graduation with a first class Bachelor of Arts degree from Newcastle Polytechnic in 1989, he was already famous in local design circles. Soon after, he joined Tangerine, a startup design agency, where he designed products such as microwaves, toothbrushes, and toilet sinks. Peeved by the conflicting principles of his clients who often did not enjoy his simple and modern designs, and the mundane nature of his work, Jony Ive joined Apple in 1992, for which he was already working as a design consultant through Tangerine. He became the Senior Vice President of Design at Apple in 1997. Apple gave Jony Ive the opportunity to incorporate his design ideas and philosophies into its products which have gained world renown for their novelty, élan, and simplicity. Take a look into the life of the legend, Sir Jonathan Paul Ive.

1. Knownforhisdesign
workandnoveltyat
AppleInc.
onathan Ive is the mastermind who designed
products for the world’s most valuable brand,
Apple Inc.J
MacBook
Pro
iMac
MacBook
Air
Mac
Mini
iPod
iPod
Touch
iPhone iPad
iPad
Mini
Apple
Watch
iOS 7
•Leica Camera for a charity
auction, setting the world
record for a camera auction
• Jaeger LeCoultre Sports
Watch, one of only
three in the worldPhilanthropyandDesign
Awards
Among many honors and awards Jony Ive has
received, the most prominent are:
Designs
Life
Sir Jonathan
Paul Ive, also
known as Jony
Ive
Born on February
27th, 1967 in
London,
England, UK
Leads and
directs the
Human
Interface teams
at Apple Inc
Senior Vice
President
of Design at
Apple Inc
Known for his
design work
and novelty
at Apple Inc.
Bachelor of Arts
and Honorary
Doctorate from
Newcastle
Polytechnic
• 2003 – Royal Designer for Industry
• 2006 – Commander of the Most
Excellent Order of the British
Empire
• 2006 – Honorary Fellowship of
the Royal Academy of
Engineering
• 2012 – Knight Commander of the
Most Excellent Order of the
British Empire
JonathanIveThe Mind behind Apple’s Panache
JonathanIve
“Design is the most immediate, the most explicit way of
defining what products become in people’s minds.”
JonathanIve
“Design is the most immediate, the most explicit way of
defining what products become in people’s minds.”
Sources:
http://www.newyorker.com/magazine/2015/02/23/shape-things-come
https://www.apple.com/uk/pr/bios/jonathan-ive.html
http://time.com/jonathan-ive-apple-interview
JonathanIve
“It is very easy to be different, but
very difficult to be better.” –