The real secret to creating strong real estate brand harmony is a combination of creative elements and on-point messaging to achieve a coherent identity. Have you created that identity? Check out more about brand harmony here: http://blog.logodesignguru.com/real-estate-promotion-brand-harmony/

1. Real Estate
Kickass10
Promotion ideas for
Brand Harmony
What realtors should add to their marketing strategies?

2. Real Estate
1
BRANDING
is all about
memorable impression

3. An
1
Impression
that counts
memorable impression

4. An
1
Impression
that is easy to recall
memorable impression

5. An
1
Impression
directed to relevant audience
memorable impression

6. Now
you can’t achieve all that just by
putting your headshot on your…
website audience

7. You need
More
referrals

8. You need
More
referrals
More
listings

9. You need
More
referrals
More
listings
More
appointments

10. You need
More
referrals
More
listings
More
appointments
More
sales

11. In short,
you need promotion ideas that are
Consistentthroughout the brand

12. Hence the term
Brand Harmony
“How customers create brand impressions,
not how marketers try to force brand
impressions.”

13. So
So what’s unique about your brand?
What is that the customers consistently
compliment?
And what are the advantage tools?

14. Let’s start with the tools
logo Stationery websites Business
Card
Video Brochure

15. Are you doing all that?
But WAIT
There is more coming your way!

16. Are your Real Estate promotion
ideas running dry?
Time to add some spice

17. 10
ways to promote
Real Estate brand

18. Ask for Referrals
Realtors are good at
hunting for referrals but ask for
them usually in an ineffective way.
1

19. Ask for Referrals
You have to ask for a referral
7 times before they take you
seriously.
1

20. Target new markets
Real Estate business runs
the risk of getting saturated
2

21. Target new markets
Observe the people in a new
location for an hour and interact.
2
Note down 20 ways you can market
them.

22. Adopt vehicle branding
Creative vehicle branding plays
a crucial role for realtors
3

23. Adopt vehicle branding
It’s an offline promotion tactic,
3
where you can promote the business by
getting behind the wheel.

24. Focus on brand story
Get rid of that old school “about us”
page.
4
Be creative to present your brand
story.

25. Focus on brand story
Some use an infographic,
others prefer videos to present
their story.
4

26. Be a thought leader
Some marketing strategies focus on
getting in front of consumers.
5

27. Be a thought leader5
A thought leader strategy is directed at
your peers to position you as a thought
leader in real estate community.

28. Establish networks
Up next are networking skills
It maximizes your potential reach
6

29. Establish networks6
Connecting with relevant industry
leaders is a deal breaker.

30. Create co-marketing
Target local businesses like restaurants,
hardware stores and other service
providers.
7

31. Create co-marketing7
Reach out to them and present
co-marketing opportunities.

32. Optimize content
Optimize content and convert visitors
into leads
8
Leverage Facebook ads for realtors

33. Optimize content8
Present video tours of local
neighborhood and update it on
the website or blog.

34. Leverage SMM
Capitalize the hot channels for social
media and start off by creating
awareness.
9

35. Leverage SMM
Use videos and image-based campaigns
to create viral marketing.
9
Upload podcasts and webinars

36. Say thanks with gifts
A thank you is more
meaningful if presented well.
10

37. Say thanks with gifts
It’s not just a courtesy but an
opportunity to engage with customers.
10
Thank referrals by offering them discount
coupons.

38. Whew!
That was quite a list!
Will you use these promotion ideas
for your real estate brand?
For further clarity
Get a consultant

39. Visit the blog post for
further details
Get a consultant