Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Real Estate
Kickass10
Promotion ideas for
Brand Harmony
What realtors should add to their marketing strategies?
Real Estate
1
BRANDING
is all about
memorable impression
An
1
Impression
that counts
memorable impression
An
1
Impression
that is easy to recall
memorable impression
An
1
Impression
directed to relevant audience
memorable impression
Now
you can’t achieve all that just by
putting your headshot on your…
website audience
You need
More
referrals
You need
More
referrals
More
listings
You need
More
referrals
More
listings
More
appointments
You need
More
referrals
More
listings
More
appointments
More
sales
In short,
you need promotion ideas that are
Consistentthroughout the brand
Hence the term
Brand Harmony
“How customers create brand impressions,
not how marketers try to force brand
impressions.”
So
So what’s unique about your brand?
What is that the customers consistently
compliment?
And what are the advantage tools?
Let’s start with the tools
logo Stationery websites Business
Card
Video Brochure
Are you doing all that?
But WAIT
There is more coming your way!
Are your Real Estate promotion
ideas running dry?
Time to add some spice
10
ways to promote
Real Estate brand
Ask for Referrals
Realtors are good at
hunting for referrals but ask for
them usually in an ineffective way.
1
Ask for Referrals
You have to ask for a referral
7 times before they take you
seriously.
1
Target new markets
Real Estate business runs
the risk of getting saturated
2
Target new markets
Observe the people in a new
location for an hour and interact.
2
Note down 20 ways you can market
them.
Adopt vehicle branding
Creative vehicle branding plays
a crucial role for realtors
3
Adopt vehicle branding
It’s an offline promotion tactic,
3
where you can promote the business by
getting behind the wheel.
Focus on brand story
Get rid of that old school “about us”
page.
4
Be creative to present your brand
story.
Focus on brand story
Some use an infographic,
others prefer videos to present
their story.
4
Be a thought leader
Some marketing strategies focus on
getting in front of consumers.
5
Be a thought leader5
A thought leader strategy is directed at
your peers to position you as a thought
leader in real estat...
Establish networks
Up next are networking skills
It maximizes your potential reach
6
Establish networks6
Connecting with relevant industry
leaders is a deal breaker.
Create co-marketing
Target local businesses like restaurants,
hardware stores and other service
providers.
7
Create co-marketing7
Reach out to them and present
co-marketing opportunities.
Optimize content
Optimize content and convert visitors
into leads
8
Leverage Facebook ads for realtors
Optimize content8
Present video tours of local
neighborhood and update it on
the website or blog.
Leverage SMM
Capitalize the hot channels for social
media and start off by creating
awareness.
9
Leverage SMM
Use videos and image-based campaigns
to create viral marketing.
9
Upload podcasts and webinars
Say thanks with gifts
A thank you is more
meaningful if presented well.
10
Say thanks with gifts
It’s not just a courtesy but an
opportunity to engage with customers.
10
Thank referrals by offering...
Whew!
That was quite a list!
Will you use these promotion ideas
for your real estate brand?
For further clarity
Get a cons...
Visit the blog post for
further details
Get a consultant
Upcoming SlideShare
Loading in …5
×

of

10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 1 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 2 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 3 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 4 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 5 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 6 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 7 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 8 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 9 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 10 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 11 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 12 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 13 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 14 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 15 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 16 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 17 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 18 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 19 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 20 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 21 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 22 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 23 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 24 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 25 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 26 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 27 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 28 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 29 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 30 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 31 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 32 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 33 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 34 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 35 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 36 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 37 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 38 10 Kickass Real Estate Promotion Ideas for Brand Harmony  Slide 39
Upcoming SlideShare
10 Ways to Help Millennials Plan a Tour
Next
Download to read offline and view in fullscreen.

138 Likes

Share

Download to read offline

10 Kickass Real Estate Promotion Ideas for Brand Harmony

Download to read offline

The real secret to creating strong real estate brand harmony is a combination of creative elements and on-point messaging to achieve a coherent identity. Have you created that identity? Check out more about brand harmony here: http://blog.logodesignguru.com/real-estate-promotion-brand-harmony/

Related Books

Free with a 30 day trial from Scribd

See all

10 Kickass Real Estate Promotion Ideas for Brand Harmony

  1. Real Estate Kickass10 Promotion ideas for Brand Harmony What realtors should add to their marketing strategies?
  2. Real Estate 1 BRANDING is all about memorable impression
  3. An 1 Impression that counts memorable impression
  4. An 1 Impression that is easy to recall memorable impression
  5. An 1 Impression directed to relevant audience memorable impression
  6. Now you can’t achieve all that just by putting your headshot on your… website audience
  7. You need More referrals
  8. You need More referrals More listings
  9. You need More referrals More listings More appointments
  10. You need More referrals More listings More appointments More sales
  11. In short, you need promotion ideas that are Consistentthroughout the brand
  12. Hence the term Brand Harmony “How customers create brand impressions, not how marketers try to force brand impressions.”
  13. So So what’s unique about your brand? What is that the customers consistently compliment? And what are the advantage tools?
  14. Let’s start with the tools logo Stationery websites Business Card Video Brochure
  15. Are you doing all that? But WAIT There is more coming your way!
  16. Are your Real Estate promotion ideas running dry? Time to add some spice
  17. 10 ways to promote Real Estate brand
  18. Ask for Referrals Realtors are good at hunting for referrals but ask for them usually in an ineffective way. 1
  19. Ask for Referrals You have to ask for a referral 7 times before they take you seriously. 1
  20. Target new markets Real Estate business runs the risk of getting saturated 2
  21. Target new markets Observe the people in a new location for an hour and interact. 2 Note down 20 ways you can market them.
  22. Adopt vehicle branding Creative vehicle branding plays a crucial role for realtors 3
  23. Adopt vehicle branding It’s an offline promotion tactic, 3 where you can promote the business by getting behind the wheel.
  24. Focus on brand story Get rid of that old school “about us” page. 4 Be creative to present your brand story.
  25. Focus on brand story Some use an infographic, others prefer videos to present their story. 4
  26. Be a thought leader Some marketing strategies focus on getting in front of consumers. 5
  27. Be a thought leader5 A thought leader strategy is directed at your peers to position you as a thought leader in real estate community.
  28. Establish networks Up next are networking skills It maximizes your potential reach 6
  29. Establish networks6 Connecting with relevant industry leaders is a deal breaker.
  30. Create co-marketing Target local businesses like restaurants, hardware stores and other service providers. 7
  31. Create co-marketing7 Reach out to them and present co-marketing opportunities.
  32. Optimize content Optimize content and convert visitors into leads 8 Leverage Facebook ads for realtors
  33. Optimize content8 Present video tours of local neighborhood and update it on the website or blog.
  34. Leverage SMM Capitalize the hot channels for social media and start off by creating awareness. 9
  35. Leverage SMM Use videos and image-based campaigns to create viral marketing. 9 Upload podcasts and webinars
  36. Say thanks with gifts A thank you is more meaningful if presented well. 10
  37. Say thanks with gifts It’s not just a courtesy but an opportunity to engage with customers. 10 Thank referrals by offering them discount coupons.
  38. Whew! That was quite a list! Will you use these promotion ideas for your real estate brand? For further clarity Get a consultant
  39. Visit the blog post for further details Get a consultant
  • muse5

    Oct. 31, 2021
  • JudithSalinas6

    Jul. 29, 2021
  • VictorOiwoh

    Aug. 5, 2020
  • ARKINERKUL

    Jan. 2, 2020
  • vajdajan

    Sep. 14, 2019
  • mrbosski

    Apr. 18, 2019
  • jordancris123

    Mar. 18, 2019
  • heroxda

    Nov. 6, 2018
  • PrinceTiwari38

    Aug. 26, 2018
  • Vhjkjh

    Jul. 26, 2018
  • MakinKashRB

    Feb. 12, 2018
  • CaioAmbrizziVernier

    Aug. 25, 2017
  • AbdulhadyAlayouby

    Jul. 20, 2017
  • JadaBroussard1

    Jun. 30, 2017
  • MarieSiegel2

    Jun. 23, 2017
  • taxlosangeles

    Apr. 29, 2017
  • derrickmarkmuhia

    Apr. 24, 2017
  • trieucongdoan

    Apr. 23, 2017
  • ChicagoRELawyer

    Apr. 17, 2017
  • 786201616

    Mar. 21, 2017

The real secret to creating strong real estate brand harmony is a combination of creative elements and on-point messaging to achieve a coherent identity. Have you created that identity? Check out more about brand harmony here: http://blog.logodesignguru.com/real-estate-promotion-brand-harmony/

Views

Total views

56,533

On Slideshare

0

From embeds

0

Number of embeds

546

Actions

Downloads

337

Shares

0

Comments

0

Likes

138

×