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DIZAJN LOGOTIPA:

PDM Agro Fruit
      www.totaldizajn.com
LOGO 1
Koncept prvog rešenja baziran je na formi kruga i stilizovanih atributa koji asoci-
raju na delatnost kompanije: jabuka, narandža, lubenica. Proizvodnja jabuke
koja je od izuzetnog značaja za domaću poljoprivredu je izdvojena u Verziji A kao
posebno rešenje. Krugovi asociraju na prirodu delatnosti, odnosno njen tok:
otkup - prerada - plasman. S druge strane, u Verziji A krug asocira na centar, u
ovom slučaju distributivni centar za pomenute delatnosti.
LOGO 1 VERZIJA A
LOGO 1 VERZIJA B
LOGO 2
Koncept drugog rešenja sličan konceptu prvog: stilizacija kruga i voćke ali s dru-
gačijom postavkom elemenata. Ovo rešenje se odlikuje većom preglednošću,
upečatljivošću i jasnoćom. Motiv voća sa stilizacijom elemenata (koštice) koji idu
ka centru asociraju na delatnost rme (kompanija kao distributivni centar).
Osvežavajuća kombinacija zelene i narandžaste simbolišu prirodno i zdravo.
LOGO 2
LOGO 3
Stilizacija narandže u preseku sa izdvojenom kriškom koja se kreće ka zami-
šljenom centru, simbolika prikupljanja, nabavke, akumulacije proizvoda, u ovom
slučaju voća i povrća.
Delić koji nedostaje (izdvojena kriška) ima simboliku potražnje.
LOGO 3 VERZIJA A
LOGO 3 VERZIJA B
LOGO 4
Tri voćke u nizu. Mogu asocirati na proizvodnju, seriju, tok, ciklus... Različito obo-
jene odnose se na različite vrste voća u lancu proizvodnog procesa.
Prednost ovog rešenja je da font ove verzije je lako primenjiv na ćirilično rešenje i
ne zahteva izvodjenje i kreiranje fonta iz latinične verzije.
LOGO 4
LOGO 5
Zadnji koncept je predstavljen u vidu dva rešenja. Prvo rešenje je s minimalnim
brojem elemanata koji imitiraju formu unutrašnjeg preseka narandže i vizuelno
zatvaraju gornju površinu znaka u vidu krune ili venca - simbolika kuće, kom-
panije, rme, društva, udruženja. To je više naglašeno u VerzijiB, koja deluje kao
pečat. Svedeno i jasno.
LOGO 5 VERZIJA A
LOGO 5 VEZIJA B
LOGO 5 VEZIJA C
HVALA NA PAŽNJI



 www.totaldizajn.com

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Logo Design Proposal

  • 1. DIZAJN LOGOTIPA: PDM Agro Fruit www.totaldizajn.com
  • 2. LOGO 1 Koncept prvog rešenja baziran je na formi kruga i stilizovanih atributa koji asoci- raju na delatnost kompanije: jabuka, narandža, lubenica. Proizvodnja jabuke koja je od izuzetnog značaja za domaću poljoprivredu je izdvojena u Verziji A kao posebno rešenje. Krugovi asociraju na prirodu delatnosti, odnosno njen tok: otkup - prerada - plasman. S druge strane, u Verziji A krug asocira na centar, u ovom slučaju distributivni centar za pomenute delatnosti.
  • 5. LOGO 2 Koncept drugog rešenja sličan konceptu prvog: stilizacija kruga i voćke ali s dru- gačijom postavkom elemenata. Ovo rešenje se odlikuje većom preglednošću, upečatljivošću i jasnoćom. Motiv voća sa stilizacijom elemenata (koštice) koji idu ka centru asociraju na delatnost rme (kompanija kao distributivni centar). Osvežavajuća kombinacija zelene i narandžaste simbolišu prirodno i zdravo.
  • 7. LOGO 3 Stilizacija narandže u preseku sa izdvojenom kriškom koja se kreće ka zami- šljenom centru, simbolika prikupljanja, nabavke, akumulacije proizvoda, u ovom slučaju voća i povrća. Delić koji nedostaje (izdvojena kriška) ima simboliku potražnje.
  • 10. LOGO 4 Tri voćke u nizu. Mogu asocirati na proizvodnju, seriju, tok, ciklus... Različito obo- jene odnose se na različite vrste voća u lancu proizvodnog procesa. Prednost ovog rešenja je da font ove verzije je lako primenjiv na ćirilično rešenje i ne zahteva izvodjenje i kreiranje fonta iz latinične verzije.
  • 12. LOGO 5 Zadnji koncept je predstavljen u vidu dva rešenja. Prvo rešenje je s minimalnim brojem elemanata koji imitiraju formu unutrašnjeg preseka narandže i vizuelno zatvaraju gornju površinu znaka u vidu krune ili venca - simbolika kuće, kom- panije, rme, društva, udruženja. To je više naglašeno u VerzijiB, koja deluje kao pečat. Svedeno i jasno.
  • 16. HVALA NA PAŽNJI www.totaldizajn.com