Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results. Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.

1. SEMANTIC
SEO IN
2017 &
BEYOND:
THE
ULTIMATE
GUIDE
LISSA ANDERSON SEO
WWW.SMARTSEOSERVICE.COM

2. A Definition of Semantics
and How They Affect SEO
Semantics describes the differences and/or similarities in
perceived meanings of words, sentences, and/or phrases,
relative to context.

3. How Does This Relate to
SEO?
you can begin to appreciate
how tricky it becomes for
Google to return relevant
results for each and every
query — especially with the
progression of voice search
and its unique complexities.

4. How Does
Google
Handle
Semantics?
Google’s artificial intelligence
algorithm (RankBrain) detects
patterns of search queries, their
context and consequent user
behavior.
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5. Here is a fantastic, visual representation of such
contextual patterns from David Harry (with red paths
depicting strongest relations, blue showing the
weakest):
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6. So, how exactly do you
rank in Google using
semantic SEO in 2017?
Here is the secret
dominating tactic
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7. Tactic #1:
Craft Killer
Contextual
Content
Semantics is an incredibly vast
subject — but you don’t need to
be an expert to start applying it
skilfully to your content today.
A U R E N H I L L

8. G O O G L E N O W C A R E S L E S S A B O U T
K E Y W O R D S A N D M O R E A B O U T T O P I C S
— P A R T I C U L A R L Y T H E
C O N V E R S A T I O N A L V A L U E O F Y O U R
C O N T E N T ( T O A P P E A S E V O I C E
S E A R C H Q U E R I E S ) .

9. REMEMBER:
Google’s job is to return the best/most relevant result to
every user. Constantly think about user-intent when
creating your content.
L A U R E N H I L L

10. Make it long form
Make it remarkable
Make it recent
Make it relevant
Make it count
H E R E A R E M Y
O W N C O N T E N T
R U L E S :

11. S P E N D M O R E T I M E
O N K E Y W O R D
R E S E A R C H
Always use a combination of tools like
SEMrush, Ahrefs, and Keyword Tool for a wide
array of ideas and evidence
Plug your well-ranking competitors into
SEMrush and spy on their keywords to gain
fresh ideas for long-tail search queries
Long Tail Pro is an exceptional tool to consider
for your arsenal — one of the best I’ve used
Turn to Quora and other communities like
Reddit to see what your target audience are
asking, then answer them via content on your
own website
Finally, use a tool that many under-utilize:
Google’s very own auto-suggest feature,
answer boxes, accordions and the “related
links” section at the bottom of SERPs

12. These results contain many GOLDEN
nuggets — Google is practically telling
you how to rank by showing you its
interpretations!
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13. Your site needs to be regularly checked and
maintained, along with any technical
improvements following a detailed, up-to-date
SEO audit — then optimized to efficiently
convert visitors into sales via conversion
optimization.
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14. http://www.digitalcurrent.com/seo-engine-
optimization/semantic-seo-guide/?
utm_source=twitter&utm_medium=referral&
utm_campaign=sam-twitter#1445118938-
tw#1496635027909
S O U R C E :
LissaAndersonServices
http://www.smartseoservice.com
email: lissaandersonservices@gmail.com
S E O S E R V I C E S