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for Students
Building Your
Professional Brand
What We Will Cover in This Workshop
STEP
02
Introduction - What is LinkedIn?
Define Your Professional Brand
Create A LinkedIn Account
STEP
03
STEP
04
EC
Build A LinkedIn Profile That
Attracts Employers
Build Your LinkedIn Network to
Connect to Opportunities
Search For Jobs, Internships and
Schools on LinkedIn
STEP
01
STEP
05
What You Do on Other Social
Media
I like donuts
Here’s a cool photo of my donut
Anyone want a donut?
I’m listening to “Donuts”
Here’s a donut recipe
Watch me eat a donut
On LinkedIn: A Professional
Mindset
I hope to operate a donut franchise
one day.
I have three years experience
making donuts.
Here are 3 recommendations from
former donut colleagues.
My top skills are donut production
and sales.
I’m looking for a job at a
donut company.
Connect to Jobs and Internships
2.5 million people on
LinkedIn are hired through
their connections every year
92% of recruiters
use LinkedIn
daily
Over 10 million
employers posting 7.5
million jobs per
month
“By using LinkedIn's suggestion for a 100% profile, I was
able to complete my profile details, be found by employers
who were hiring, and was ultimately approached with a job
opportunity that I never would have found otherwise.
LinkedIn was instrumental in my new career.”
R E C E N T G R A D U AT E
P I T T S B U R G H , PA
Define Your
Professional Brand
What Makes a Good Brand?
Identify Your Brand
Show You’re the Right Choice
STEP
01
What Makes a Good Brand?
A brand is a company’s promise to its
customer.
It tells customers what they can
expect from the company’s products
and services.
It shows how its products are unique
from its competitors’.
STEP
01
Nike vs. Adidas
How do you decide which kind of
shoe you like more?
What does each brand promise
its customers?
What can you expect from a
Nike Air vs. an Adidas high top?
How are they different?
STEP
01
So wait - I have my own
brand?
Your brand is your promise to those
around you.
It tells people what they can expect
from working with you and around you.
It shows how you are unique from other
people.
You can shape your brand by the
way you present yourself to others.
STEP
01
Who are
The Value of Your Brand
Why choose you?
How does an employer, coach or
college decide who to choose?
What do you promise your
employer, team or school?
What can they expect from you?
How are you unique?
STEP
01
Show You’re the Right Choice
Your brand includes who you are now:
 Skills: Your school, work experience
and specific skills you learned in each
job or class
 Network: How you are to be around
and work with, as told by the people
you know
 Information: Your areas of expertise
and wisdom
STEP
01
Show You’re the Right Choice
And what you want in the future:
 Values: Things that are important to
you and give meaning to your life
 Goals: What you want to be doing in 2,
10 or 30 years
STEP
01
Respect Responsibility
Honesty Caring
Grab a partner and brainstorm three words
your friends would use to describe you.
A C T I V I T Y
W H AT A B O U T M Y P R O F E S S I O N A L B R A N D ?
Show You’re the Right Choice
Decide what you want people’s first
impression of you to be!
 Make a strong LinkedIn profile so your
professional profile shows up in Google
first
 Stay active on social media to build our
your online presence
 Be careful what you post that could
your professional brand
STEP
01
Create a
LinkedIn Account
DID YOU KNOW? 9 out of 10 employers
use LinkedIn during the hiring process.
Set Up Your Account
Import Your Contacts
Add a Photo
Download the LinkedIn Mobile App
STEP
02
Set Up Your Account
Go to LinkedIn.com and complete
the prompts, including:
 Location
 Industry
 Reason for Joining LinkedIn
STEP
02
Import Your Contacts
Sync your email account to
connect with people you already
know on LinkedIn.
STEP
02
Inviting and Importing Your Email Contacts
Add a Photo
Members with profile photos
receive up to 21x more profile
views and 9x more connection
requests.
STEP
02
Introducing LinkedIn
Photo Editing
We’ll talk more about
professional profile photos
later!
Build a LinkedIn
Profile That
Attracts Employers
DID YOU KNOW? Over 50% of hiring
managers use LinkedIn profiles to
qualify jobseekers
Profile vs Resume
Take a Great Photo
Edit Your Profile
Privacy Settings
STEP
03
Profile vs Resume
STEP
03
There are big differences between
your LinkedIn profile and your
resume.
For example, your LinkedIn profile:
 Speaks to all potential employers, not
just a single one
 Goes into more detail with skills,
projects, interests, certifications, & more
 Contains recommendations and
endorsements
 Allows other professionals & employers
to interact, learn, and contact you
Take a Great Photo
Before taking your photo, make
sure you:
 Use a background that isn’t
distracting
 Dress for the job you want
 Smile & have a friendly expression
To create a good profile picture,
double check that your face takes
up a majority of the frame.
STEP
03
Edit Your Profile:
Your story in your words
Click the “Me” icon at the top of your
LinkedIn homepage.
On the right side of the page, click
“Add new profile section” to begin
editing and adding to your profile.
Add your:
STEP
03
 Location &
Industry
 Work & Internship
Experience
 Volunteer
Experience
 Education &
Certifications
 Skills
 Program or
Organization
Edit Your Profile:
Headline spotlight
Your headline is an opportunity to show
what you are – not just what you do.
When writing your headline, ask
yourself:
 If this is the only thing someone
sees, what does it convey about
me?
 Does this represent my professional
brand & show why I am unique?
 Does it capture what a recruiter
would care about?
STEP
03
Edit Your Profile:
Summary spotlight
Your summary is prime real estate for
your professional brand. It’s where you
can put your own spin on your
experience & tell the story you want to
tell. We recommend:
 Including past accomplishments and
future goals
 Sticking to 3-5 short paragraphs
 Writing how you speak – be
authentic!
 Using keywords
STEP
02
Privacy Settings
Click the “Me” icon at the top of your
LinkedIn homepage.
In the dropdown menu, select “Settings &
Privacy” to begin managing your account
settings.
For example, you can:
 Add an additional email address
 Change your password
 Control your notification preferences
STEP
03
Build Your LinkedIn
Network to Connect
to Opportunities
DID YOU KNOW? 70% of people were
hired at a company where they had a
connection.
Discover Existing Connections
Search for New Connections
Message Connections
Get Career Advice
STEP
04
Engage With Your Community
Discover Existing
Connections
Click “My Network” in the top
navigation to find people you already
know.
Personalize your invitation with
a note when you send an
invitation – especially if you
don’t know them in real life.
This makes it clear to the other
person why you reaching out!
STEP
04
Search for New
Connections
Use the search bar in the top
navigation to find new connections
by:
 Name
 Company
 Keyword
 School
STEP
04
Search for New
Connections
Use the search bar in the top
navigation to find new connections by:
 Name
 Company
 Keyword
STEP
04
Personalize your invitation with
a note when you send an
invitation. This makes it clear
to the other person why you
reaching out!
Message Connections
Send messages to your
connections directly from:
 The LinkedIn messaging
page
 Your connections page
 Their profile page
Rahul’s Story:
Persistence and Connections Can
Help You Get the Job
STEP
04
If you don’t know the person
you’re messaging in real life,
clearly explain why you are
reaching out.
Request
Recommendations
Recommendations on LinkedIn are
like references from people in your
network.
On a connection’s profile, click
More… and then Request a
Recommendation.
You can select your relationship to this
person, indicate whether you worked
with them in a particular role, &
customize your message.
STEP
04
Get Career Advice
From your profile page, select the
Career Advice hub located in Your
Dashboard.
Set your preferences by answering
questions related to receiving advice
and LinkedIn will suggest members
who have relevant experience.
STEP
04
If you don’t have Career
Advice as an option, you may
need to add more connections
or more content on your profile.
Engage With Your Community
STEP
04
Give testimonials and
recommendations to others
Join groups and
exchange insights with
school or program
alumni
Make
introductions
for others
Like and share things
that people in your
network will
care about and post
Invest time in your
connections, take them
to lunch or even just
listen
Search for Jobs,
Internships and
Schools on
LinkedIn
DID YOU KNOW? There are over 10
million employers and 7.5 million
monthly job and internship postings on
LinkedIn.
Get the LinkedIn Job Search App
Set Career Interests
Search for Jobs
Review “Jobs You May Be
Interested In”
Use Your Network
Follow Companies
Explore Schools
STEP
05
Set Career Interests
Include potential job titles and
locations in your career interests to
receive more relevant job
suggestions
Turn on the Open Candidates
setting to let employers know
you are actively searching and
available for a new job.
Download the LinkedIn Job
Search Mobile App to see new
job notifications quickly
STEP
05
Search for Jobs
Use LinkedIn’s search filters to
find jobs by:
 Keyword
 Job title
 Company
 Location
 Function
 Industry
 Experience
level
 Date posted
STEP
05
Review Jobs You May
Be Interested In
For the best jobs, make sure your
profile is filled out with accurate:
 Work experience
 Skills
 Location information
STEP
05
Use Your Network
Ask for a job referral by reaching out
to your connections at a company
you would like to apply to.
STEP
05
Explore Schools
Learn about and see the latest news
from schools you are interested in
attending.
STEP
04EC
STEP
05
Explore Schools
Explore the paths taken by alumni
and reach out to anyone whose
career interests you.
STEP
04EC
STEP
05
“I found myself struggling to get any leads when looking for
my first real job… I then amped up my job searching by
utilizing LinkedIn to find positions, research companies,
identify contacts and hiring managers and began reaching
out to actual people… by mid-July I was fortunate enough to
land a salaried position with full benefits.”
R E C E N T G R A D U AT E
M I N N E A P O L I S , M N

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LinkedIn for Students

  • 2. What We Will Cover in This Workshop STEP 02 Introduction - What is LinkedIn? Define Your Professional Brand Create A LinkedIn Account STEP 03 STEP 04 EC Build A LinkedIn Profile That Attracts Employers Build Your LinkedIn Network to Connect to Opportunities Search For Jobs, Internships and Schools on LinkedIn STEP 01 STEP 05
  • 3. What You Do on Other Social Media I like donuts Here’s a cool photo of my donut Anyone want a donut? I’m listening to “Donuts” Here’s a donut recipe Watch me eat a donut
  • 4. On LinkedIn: A Professional Mindset I hope to operate a donut franchise one day. I have three years experience making donuts. Here are 3 recommendations from former donut colleagues. My top skills are donut production and sales. I’m looking for a job at a donut company.
  • 5. Connect to Jobs and Internships 2.5 million people on LinkedIn are hired through their connections every year 92% of recruiters use LinkedIn daily Over 10 million employers posting 7.5 million jobs per month
  • 6. “By using LinkedIn's suggestion for a 100% profile, I was able to complete my profile details, be found by employers who were hiring, and was ultimately approached with a job opportunity that I never would have found otherwise. LinkedIn was instrumental in my new career.” R E C E N T G R A D U AT E P I T T S B U R G H , PA
  • 7. Define Your Professional Brand What Makes a Good Brand? Identify Your Brand Show You’re the Right Choice STEP 01
  • 8. What Makes a Good Brand? A brand is a company’s promise to its customer. It tells customers what they can expect from the company’s products and services. It shows how its products are unique from its competitors’. STEP 01
  • 9. Nike vs. Adidas How do you decide which kind of shoe you like more? What does each brand promise its customers? What can you expect from a Nike Air vs. an Adidas high top? How are they different? STEP 01
  • 10. So wait - I have my own brand? Your brand is your promise to those around you. It tells people what they can expect from working with you and around you. It shows how you are unique from other people. You can shape your brand by the way you present yourself to others. STEP 01 Who are
  • 11. The Value of Your Brand Why choose you? How does an employer, coach or college decide who to choose? What do you promise your employer, team or school? What can they expect from you? How are you unique? STEP 01
  • 12. Show You’re the Right Choice Your brand includes who you are now:  Skills: Your school, work experience and specific skills you learned in each job or class  Network: How you are to be around and work with, as told by the people you know  Information: Your areas of expertise and wisdom STEP 01
  • 13. Show You’re the Right Choice And what you want in the future:  Values: Things that are important to you and give meaning to your life  Goals: What you want to be doing in 2, 10 or 30 years STEP 01 Respect Responsibility Honesty Caring
  • 14. Grab a partner and brainstorm three words your friends would use to describe you. A C T I V I T Y W H AT A B O U T M Y P R O F E S S I O N A L B R A N D ?
  • 15. Show You’re the Right Choice Decide what you want people’s first impression of you to be!  Make a strong LinkedIn profile so your professional profile shows up in Google first  Stay active on social media to build our your online presence  Be careful what you post that could your professional brand STEP 01
  • 16. Create a LinkedIn Account DID YOU KNOW? 9 out of 10 employers use LinkedIn during the hiring process. Set Up Your Account Import Your Contacts Add a Photo Download the LinkedIn Mobile App STEP 02
  • 17. Set Up Your Account Go to LinkedIn.com and complete the prompts, including:  Location  Industry  Reason for Joining LinkedIn STEP 02
  • 18. Import Your Contacts Sync your email account to connect with people you already know on LinkedIn. STEP 02 Inviting and Importing Your Email Contacts
  • 19. Add a Photo Members with profile photos receive up to 21x more profile views and 9x more connection requests. STEP 02 Introducing LinkedIn Photo Editing We’ll talk more about professional profile photos later!
  • 20. Build a LinkedIn Profile That Attracts Employers DID YOU KNOW? Over 50% of hiring managers use LinkedIn profiles to qualify jobseekers Profile vs Resume Take a Great Photo Edit Your Profile Privacy Settings STEP 03
  • 21. Profile vs Resume STEP 03 There are big differences between your LinkedIn profile and your resume. For example, your LinkedIn profile:  Speaks to all potential employers, not just a single one  Goes into more detail with skills, projects, interests, certifications, & more  Contains recommendations and endorsements  Allows other professionals & employers to interact, learn, and contact you
  • 22. Take a Great Photo Before taking your photo, make sure you:  Use a background that isn’t distracting  Dress for the job you want  Smile & have a friendly expression To create a good profile picture, double check that your face takes up a majority of the frame. STEP 03
  • 23. Edit Your Profile: Your story in your words Click the “Me” icon at the top of your LinkedIn homepage. On the right side of the page, click “Add new profile section” to begin editing and adding to your profile. Add your: STEP 03  Location & Industry  Work & Internship Experience  Volunteer Experience  Education & Certifications  Skills  Program or Organization
  • 24. Edit Your Profile: Headline spotlight Your headline is an opportunity to show what you are – not just what you do. When writing your headline, ask yourself:  If this is the only thing someone sees, what does it convey about me?  Does this represent my professional brand & show why I am unique?  Does it capture what a recruiter would care about? STEP 03
  • 25. Edit Your Profile: Summary spotlight Your summary is prime real estate for your professional brand. It’s where you can put your own spin on your experience & tell the story you want to tell. We recommend:  Including past accomplishments and future goals  Sticking to 3-5 short paragraphs  Writing how you speak – be authentic!  Using keywords STEP 02
  • 26. Privacy Settings Click the “Me” icon at the top of your LinkedIn homepage. In the dropdown menu, select “Settings & Privacy” to begin managing your account settings. For example, you can:  Add an additional email address  Change your password  Control your notification preferences STEP 03
  • 27. Build Your LinkedIn Network to Connect to Opportunities DID YOU KNOW? 70% of people were hired at a company where they had a connection. Discover Existing Connections Search for New Connections Message Connections Get Career Advice STEP 04 Engage With Your Community
  • 28. Discover Existing Connections Click “My Network” in the top navigation to find people you already know. Personalize your invitation with a note when you send an invitation – especially if you don’t know them in real life. This makes it clear to the other person why you reaching out! STEP 04
  • 29. Search for New Connections Use the search bar in the top navigation to find new connections by:  Name  Company  Keyword  School STEP 04
  • 30. Search for New Connections Use the search bar in the top navigation to find new connections by:  Name  Company  Keyword STEP 04 Personalize your invitation with a note when you send an invitation. This makes it clear to the other person why you reaching out!
  • 31. Message Connections Send messages to your connections directly from:  The LinkedIn messaging page  Your connections page  Their profile page Rahul’s Story: Persistence and Connections Can Help You Get the Job STEP 04 If you don’t know the person you’re messaging in real life, clearly explain why you are reaching out.
  • 32. Request Recommendations Recommendations on LinkedIn are like references from people in your network. On a connection’s profile, click More… and then Request a Recommendation. You can select your relationship to this person, indicate whether you worked with them in a particular role, & customize your message. STEP 04
  • 33. Get Career Advice From your profile page, select the Career Advice hub located in Your Dashboard. Set your preferences by answering questions related to receiving advice and LinkedIn will suggest members who have relevant experience. STEP 04 If you don’t have Career Advice as an option, you may need to add more connections or more content on your profile.
  • 34. Engage With Your Community STEP 04 Give testimonials and recommendations to others Join groups and exchange insights with school or program alumni Make introductions for others Like and share things that people in your network will care about and post Invest time in your connections, take them to lunch or even just listen
  • 35. Search for Jobs, Internships and Schools on LinkedIn DID YOU KNOW? There are over 10 million employers and 7.5 million monthly job and internship postings on LinkedIn. Get the LinkedIn Job Search App Set Career Interests Search for Jobs Review “Jobs You May Be Interested In” Use Your Network Follow Companies Explore Schools STEP 05
  • 36. Set Career Interests Include potential job titles and locations in your career interests to receive more relevant job suggestions Turn on the Open Candidates setting to let employers know you are actively searching and available for a new job. Download the LinkedIn Job Search Mobile App to see new job notifications quickly STEP 05
  • 37. Search for Jobs Use LinkedIn’s search filters to find jobs by:  Keyword  Job title  Company  Location  Function  Industry  Experience level  Date posted STEP 05
  • 38. Review Jobs You May Be Interested In For the best jobs, make sure your profile is filled out with accurate:  Work experience  Skills  Location information STEP 05
  • 39. Use Your Network Ask for a job referral by reaching out to your connections at a company you would like to apply to. STEP 05
  • 40. Explore Schools Learn about and see the latest news from schools you are interested in attending. STEP 04EC STEP 05
  • 41. Explore Schools Explore the paths taken by alumni and reach out to anyone whose career interests you. STEP 04EC STEP 05
  • 42. “I found myself struggling to get any leads when looking for my first real job… I then amped up my job searching by utilizing LinkedIn to find positions, research companies, identify contacts and hiring managers and began reaching out to actual people… by mid-July I was fortunate enough to land a salaried position with full benefits.” R E C E N T G R A D U AT E M I N N E A P O L I S , M N

Notas del editor

  1. This is where you would ad d that you're on the Youth Leadership Counsel
  2. People you know online or in real life
  3. Link: https://www.youtube.com/watch?v=dcEZCostOe8