4. A Company Page provides an organization with an
easy way in which to engage with LinkedIn members
Showcase your organization’s brand
Spotlight the organization’s
mission, events, employees, opportunities
Build a community among a highly affluent &
educated audience
Post status updates & engage with
followers, LinkedIn members
6. Nonprofit organizations have a unique opportunity
to engage with affluent, educated individuals at
scale by leveraging LinkedIn Company Pages
7. What does it take to have a successful
Company Page?
8. It takes just a small amount of time to make your
organization’s presence felt on the LinkedIn network
1. Creating a Company Page can take less than 10 minutes
2. Growing your follower base can be incorporated into your
everyday activities (marketing programs, website, events)
3. Dedicating just a few minutes a day to post meaningful content
that followers can engage with and distribute across the
network can become a daily habit that has exponential benefits
10. Set Your Goals for your Company Page
What do you want to achieve?
Build your nonprofit’s
brand/awareness
Secure donors
Recruit volunteers
Promote events
13. Enter Name & Email IMPORTANT: For security
reasons, Company Pages
can only be created with
an email address that
matches the company.
We can not accept
@gmail, @yahoo,
@hotmail etc..
3
14. Add Designated Administrators (1 of 4)
• Figure out which
coworkers can best
contribute to page
• Establish content plan
and calendar
• Centralize your efforts
21. What is a Products & Services Section?
Showcase:
• Events
• Public services
• Support programs
• Volunteer opportunities
Generate:
• Social Recommendations in
support of your mission and
programs
• Funding leads
34. Tips for posting engaging Status Updates
• Keep it brief, a short sentence or
two will do just fine!
• Post at least once per weekday to
reach majority of unique audience
• Morning updates receive highest
engagement, slight boost in eve
• Don’t try to do it alone!
35. Varying types of content posted is key
Unique Linked Sourced
• Blog posts • Industry news • Guest posts from
partners
• Company videos • Expert third-party
research • LinkedIn Polls
• Interviews w/ execs
• News coverage of • Cross-post from
• Events, Webinars your company groups
• White papers • Case
studies, testimonials
36. Take your content viral
• Encourage Followers to like, comment, share
• Ask employees to share your content
• Post message, image & link
• Post videos
• Ask questions that will elicit a response
42. Some common questions we are hearing…
1. How does the Company Page relate to the Board Member Connect program?
1. How do I get started?
1. How do I make changes to my existing company page?
1. What are some tips for getting the most effective page possible? Are there examples?
1. How do I manage photo uploads / visual design of the page?
1. What differences might nonprofits experience with Company Pages?
1. Is there Customer Service support?
1. What’s next? Now that I have my Company page set up, how do I maximize it to recruit
board members?