This document summarizes data on LinkedIn members who engage in volunteer or philanthropic activities. It finds that millennials make up the largest age group of such members, with 71% being millennials. The top colleges with alumni who support causes are located mostly in Canada. Countries with the highest proportions of socially engaged LinkedIn members are Western European and Canadian, though the US has the largest number. The nonprofits most supported across issue areas are large international organizations like UNICEF and the American Red Cross.

1. More than 10 million
LinkedIn members have
volunteer experience and/or
causes they support.
Where do they work?
Large consulting firms like PwC and KPMG (especially
in Canada) have employees who want to give back.
So do millennial-heavy companies like Uber and AirBnB.
Top large companies*
UBER.COM** PWC U.K. & CANADA
BERKSHIRE HATHAWAY
HOME SERVICES
MOZILLA MAPLE LEAF
SPORTS & ENTERTAINMENT
KPMG CANADACARE.COM** AIRBNB**
SUNGLASS HUT OLIVE GARDEN
Companies, excluding LinkedIn, with more than 500 employees globally.
Millennials make giving back a core part of their professional identity.
Who are they?
8%
BABY BOOMERS &
SENIOR LEADERS
21%
GEN X &
MID-CAREER
PROFESSIONALS
MILLENNIALS
71%
4 out of the 5 colleges are based in Canada —
perhaps Canadians really are nicer.
What college
did they go to?
#1 WILFRID LAURIER
UNIVERSITY
#3 UNIVERSITY OF
VICTORIA
#4 DALHOUSIE
UNIVERSITY
#2 UNIVERSITY OF
EXETER
#5 SIMON FRASER
UNIVERSITY
4-year nonprofit institutions with more than 20,000 students and alumni on LinkedIn.
Where are they?
Western Europe and Canada dominate when it
comes to do-gooder LinkedIn members.
While these countries have the highest proportion of
socially-minded members, the U.S. leads in sheer number.
Here's where they're the most concentrated.
Top countries*
Countries with more than 200,000 LinkedIn members.
What nonprofits
do they support?
Bigger nonprofits, across a diverse range of issue areas,
resonate most with members.
* Normalized to the number of LinkedIn members who are
in each relevant category, not members overall.
** A portion of these professionals work as affiliated
drivers, caregivers, and hosts, respectively.
Connect to impact
UNICEF
AMERICAN
RED CROSS
GREENPEACE
AMERICAN
CANCER
SOCIETY
AMNESTY
INTERNATIONAL
WORLD
WILDLIFE
FUND
ST. JUDE
CHILDREN'S
RESEARCH
HOSPITAL
HABITAT FOR
HUMANITY
INTERNATIONAL
ASPCA
WOUNDED
WARRIOR
PROJECT
ADD VOLUNTEER EXPERIENCE OR
CAUSES AND ORGANIZATIONS YOU
SUPPORT TO YOUR PROFILE NOW!
Age
#10
RALEIGH-DURHAM, NC
#6
CORVALLIS, OR
#2
FORT COLLINS, CO
#9
MINNEAPOLIS-ST.PAUL, MN
#4
LAWRENCE, KS
#1
BLOOMINGTON, IN
#3
LAFAYETTE, IN
Top U.S. locations*
#7
STATE COLLEGE, PA
#5
MADISON, WI
#8
AUSTIN, TX
#2
CANADA
#3
NETHERLANDS
#5
AUSTRALIA
#4
IRELAND
#1
DENMARK