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Nancy Duarte: Businesses Need Ceremonies — Something Steve Jobs Knew Quite Well

Nancy Duarte, who co-authored "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols" with Patti Sanchez, explains why ceremonies can be a powerful force in business. The late Steve Jobs, for instance, held a mock funeral to show that Apple's Mac OS 9 era had come to an end.

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Nancy Duarte, who co-authored "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols" with Patti Sanchez, explains why ceremonies can be a powerful force in business. The late Steve Jobs, for instance, held a mock funeral to show that Apple's Mac OS 9 era had come to an end.

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