Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information

1. 1
Audience in India
LinkedIn reached out to a sample of its over
27 million users
in India to understand better who they are and
what they do.
INDIANS ON LINKEDIN
YOUNG
87% are ages
18 to 44
AFFLUENT
1 in 5 have income greater
` than INR 20 lakhs per annum
EDUCATED
93% have university
degrees or higher
INFLUENTIAL
85% have influence
over business decisions
at their company
TOP INDUSTRIES THEY WORK IN
Top
Industries
IT and Services
Financial Services
Telecommunications/
Wireless
Computer Hardware/
Semiconductors
Mechanical or Industrial
Engineering

2. 3 in 5
LinkedIn
users have
increased
LinkedIn
activity over
the past year
Members come to LinkedIn for professional
content that other social media websites
can’t provide them with
60% 63% 69%
29%
are looking to
purchase travel
insurance in the
next 12 months
71%
are already members of
or are looking to join
frequent flyer
programs in the next 12
months
30%
of leisure travelers are
members of hotel
loyalty
programs
Globe
Trotters
say LinkedIn is the
primary site they
use for business -
related content
follow a company
/brand and receive
updates
join a group to
discuss relevant
topics
2
Audience in India
60%
use LinkedIn to keep
up-to-date on current
financial trends,
products, institutions
50% Top content
use LinkedIn to
recommend a
financial product,
service to others.
requests
• Company background
• How-to guides
• New product information
and case studies
Source: LinkedIn India Audience 360 study,
completed in March 2014. Member count
as of June 2014
Consume
Financial
Services Content
www.marketing.linkedin.com
lmsindia@linkedin.com