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Highlights of FinanceConnect - FinanceConnect 2015
FinanceConnect 15
​- Bob Dylan
​The Times They Are a-Changin’
“We are living in a world in which disruptors come with
their core competencies and are disrupting existing
industries.
And they do it - by not being like the existing industry by
applying a core competency that grew up somewhere
else”
​- Mohamed El-Erian
​- Chief Economic Adviser, Allianz
“Millennials are different
- they have grown up expecting and empowered
to have a more self-directed life”
“They are looking for solutions not product”
​- Mohamed El-Erian
​- Chief Economic Adviser, Allianz
DISRUPTION = INNOVATION
TRUST
#1
Authenticity ● Relevancy ● Dialogue
TRUST
#1
THE BRIDGEto meaningful relationships
Relevant content builds
#2
CREATE
EXPERIENCES
Don’t Just Develop Content -
Becomes the Brand
THE CUSTOMER
DECISION JOURNEY
#3
Marketing isn’t about branding,
it’s about the journey you provide the customer
Evaluate
BuyConsider
Advocate Experience
Bond
​“The only way you get to stay 165
years old is to re-invent yourself”
​Ed Gilligan
​ - President at American Express
Highlights of FinanceConnect - FinanceConnect 2015

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