Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They account for 1.3 million business units in North America, generating approximately $5.5 trillion in annual revenue. Moreover, 8 out of 10 SMBs use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.
5. SMBs use social media to learn
and share resources
TOP REASONS FOR
LEARNING*
Access a network
of peers
Learn from
industry experts
Obtain insights
and best practices
1
2
3
Use Social Media for
Learning
49%
5*Base: Current Social Media Users
8. TOP REASONS
Keep up-to-date on
financial trends
Gather preliminary
financial info
Seek advice on a
financial decision
1
2
3
SMBs leverage social media
for financial services
Have Used Social Media
for Finance-Related
Reasons
68%
8
10. SMBs want best practices and how-to guides
10
*Base:: Current Social Media Users
**Base: Those who expected info
Top 5 Types of Finance Content expected on social but not received*
29%
22%
21%
20%
16%
Best practices, how-to guides, checklists
New innovation and technology developments
New product information
Company background
Industry news/strategy information
29%
22%
21%
20%
16%
Best practices, how-to guides, checklists
New innovation and technology developments
New product information
Company background
Industry news/strategy information
16. The majority of SMBs are growing and one in six are
in hyper growth mode
16
GROWTH
Increase in Overall Revenue
Compared to Last Year
48%
36%
16%
NON-GROWTH
Decrease/No Change in
overall revenue YoY
HYPER GROWTH
Significant Increase in Overall
Revenue YoY