INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRR
Mark Ritson - Australian agency influencer of the year 2017
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O Key Note:
Importance of having a voice in this
industry
Mark Ritson
Adjunct Professor
Melbourne Business School
#agencyinfluencer2017
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Finding My Voice
Ups, Downs and In-Betweens
Mark Ritson
Adjunct Professor
Finding My Voice
A LinkedIn Journey
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I have a weird career path
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Staying in touch with my MBA students
Picking up occasional consulting work
There were a few concerns
The power of LinkedIn
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The Profile Wank
The Jack of all trades
The Back Slash Multi-tasker
The Pro Conference Speaker
The contradiction in terms
The self proclaimed Ninja,
thought leader, Guru
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branding vs personal branding
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The authenticity of “fuck”
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Staying in touch with my MBA students
Picking up occasional consulting work
A place to share my writing
A place to share my thinking
A place to learn about other’s thinking
My main source of work insights
The power of LinkedIn
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Titles Really, Really Matter
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33,000+ views and counting
Three line quote from Rorsted
Not very good article
Great fucking title.
Taking an enemy
The debate matters more
Titles Really, Really Matter
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“click bait”
300 comments
Average 280 words
Sanger wrote 110 words
Perfect split 30/38/32
Clickbait accusations mean you have cracked it
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But you also have to say something
A good image
A good title
“content”
Something no-one has said
Not necessarily profound
In this case…death
Chance to use examples
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…and you should believe what you say
I really do love Byron Sharp
I really think Cannes is a wankfest
Brands are small things
Brand Purpose is dumb
Marketers are too embarrassed to sell
anything anymore
Brexit will pass because Brits are
afraid/resentful of foreign people
TV is not dead
Digital really is going to disappear
Marketers should have training in
marketing
The Tories will win the 2017 UK
election with Facebook…
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cs
Don’t be afraid to make an Arse of yourself
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One person with 1000 words
300 people with 200 words each
The beauty of LinkedIn vs B&T..
They mean it
You know who they are
Their circle sees their POV
Real discussion
Real chance to gauge marketing mood
The discussion is the best part of a post
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cs
Sometimes the Discussion makes the Post
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Sometimes it comes full circle
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Oppositional positioning
A topic not a person
“play the ball not the man”
Using LinkedIn to engage
It helps to take an enemy
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It helps to find friends too
The content you believe in
The people who you support
C-branding
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The power of Facebook
The power of LinkedIn too
Why not have fun?
Managing Director, Facebook Australia
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It does not have to be a work of great genius
It’s always best if its practical, not theoretical
Take a POV, but believe it
Write like you speak, don’t try and brand yourself
But worry about the title and graphics
Make friends and respectful enemies
The comments are more important than the content
But the content drives the comments
A 33/33/33 split of comments is the one to aim for
Have a bit of fun
It’s a great place to learn
Finding Your Voice