SlideShare una empresa de Scribd logo
1 de 110
Descargar para leer sin conexión
Applying Leadership
Thinking to UX
User experience design & user research @lily_dart lilydart.com
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
User Experience Designer
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
A coherent journey
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
Invoking an emotion
A coherent journey
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A series of interactions
Invoking an emotion
A relationship
A coherent journey
Experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
clients
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
clients
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
strategists
clients
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
strategists
clients
copywriters
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
strategists
clients
copywriters
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
strategists
clients
copywriters
researchers
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
dev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
QA’s
dev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
QA’smarketing designers
dev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designers
systems administrators
strategists
clients
copywriters
researchers
QA’smarketing designers
dev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
User experience is a team sport
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
Designing for experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
Designing for experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
Direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Too many people view management as leadership.
It's not. Leadership comes from influence, and
influence can come from anyone at any level and in
any role.”
Kurt Uhlir
“
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
EmpathyEmpathy
Getting groups of people excited about an idea
requires understanding what motivates them. ”
Bryan Zmijewski
“
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs>
A good leader is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
When there is no empathy, you get:
Lack of commitment
to decisions
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I decided not
to it that way”
When there is no empathy, you get:
Lack of commitment
to decisions
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I decided not
to it that way”
“The developer didn’t
follow my design”
When there is no empathy, you get:
Lack of commitment
to decisions
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I told the designer we
couldn’t do that”
“I decided not
to it that way”
“The developer didn’t
follow my design”
When there is no empathy, you get:
Lack of commitment
to decisions
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“I thought someone
else was doing that?”
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
“I told the designer we
couldn’t do that”
When there is no empathy, you get:
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes>
A good designer is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes
They are good at understanding human behaviour
>
>
A good designer is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes
They are good at understanding human behaviour
They can prioritise the needs of others
>
>
>
A good designer is empathetic
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Use empathy to connect with colleagues
To avoid lack of commitment
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them>
Use empathy to connect with colleagues
To avoid lack of commitment
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleagues
To avoid lack of commitment
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleagues
To avoid lack of commitment
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleagues
To avoid lack of commitment
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Direction and focus
The greatest leaders mobilize others by coalescing
people around a shared vision”
Ken Blanchard
“
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader sets direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details>
A good leader sets direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
When there is no direction and focus, you get:
Conflict
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
When there is no direction and focus, you get:
Conflict
“The current
trend is…”
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
Conflict
“The current
trend is…”
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
“Because I’ve been doing
this for 10 years”
Conflict
“The current
trend is…”
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
Conflict
“Because I’ve been doing
this for 10 years”
“The current
trend is…”
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The current
trend is…”
“Won’t work because
of the flux capacitor”
“This is best practice”
When t
Conflict
“Because I’ve been doing
this for 10 years”
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer promotes direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused>
A good designer promotes direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused
They make design decisions with intent
>
>
A good designer promotes direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused
They make design decisions with intent
They are keen to measure and improve
>
>
>
A good designer promotes direction and focus
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Set goals for your work
To avoid conflict
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
> Don’t wait for someone else to define those goals
Set goals for your work
To avoid conflict
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
If something isn’t working, change it
>
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
If something isn’t working, change it
>
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“
Collaboration
Individual commitment to a group effort -
that is what makes a team work.”
Vince Lombardi
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered>
A good leader facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Blame
When there is no collaboration, you get:
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The feature
description was unclear”
Blame
When there is no collaboration, you get:
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The feature
description was unclear”
Blame
When there is no collaboration, you get:
“That wasn’t
the palette
I specified”
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The feature
description was unclear”
Blame
When there is no collaboration, you get:
“The developer
implemented my
design badly”
“That wasn’t
the palette
I specified”
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
“The developer
implemented my
design badly”
“The feature
description was unclear”
“That wasn’t
the palette
I specified”
“The QA should
have checked that”
Blame
When there is no collaboration, you get:
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas>
A good designer facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas
They create assets that are easy to reuse
>
>
A good designer facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas
They create assets that are easy to reuse
They present information in a way users can understand
>
>
>
A good designer facilitates collaboration
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Design for internal collaboration
To avoid blame
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Design for internal collaboration
> Consider your team your users when presenting ideas
To avoid blame
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
To avoid blame
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
To avoid blame
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
To avoid blame
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empower your colleagues to be design-led
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
> Help colleagues to problem solve, don’t solve for them
Empower your colleagues to be design-led
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Empower your colleagues to be design-led
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the mentor
Empower your colleagues to be design-led
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the mentor
Empower your colleagues to be design-led
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
User Experience Designer
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
User Experience Designer
@lily_dartUser experience design & user research
Applying Leadership Thinking to UX
User Experience Designer
Any questions?
Thank you
@lily_dart lilydart.comUser experience design & user research

Más contenido relacionado

Destacado

DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...Rebekah Baggs
 
Attitudes to smartphone voting - Tecmark/YouGov research
Attitudes to smartphone voting - Tecmark/YouGov researchAttitudes to smartphone voting - Tecmark/YouGov research
Attitudes to smartphone voting - Tecmark/YouGov researchTecmark UK
 
People for Research User Recruitment Bootcamp @ UX Cambridge 2014
People for Research User Recruitment Bootcamp @ UX Cambridge 2014People for Research User Recruitment Bootcamp @ UX Cambridge 2014
People for Research User Recruitment Bootcamp @ UX Cambridge 2014Emma Millington
 
Westby DMT - Week 01 color
Westby DMT - Week 01 colorWestby DMT - Week 01 color
Westby DMT - Week 01 colorRobert Whyte
 
A linguistic approach to categorical color assignment
A linguistic approach to categorical color assignment A linguistic approach to categorical color assignment
A linguistic approach to categorical color assignment Jayakrishnan U
 
How to involve children in the design process, Monica Ferraro.
How to involve children in the design process, Monica Ferraro.How to involve children in the design process, Monica Ferraro.
How to involve children in the design process, Monica Ferraro.uxbri
 
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...WebVisions
 
00_Atos_for_Media_16_9_V4[1]
00_Atos_for_Media_16_9_V4[1]00_Atos_for_Media_16_9_V4[1]
00_Atos_for_Media_16_9_V4[1]Ray ffrench
 
Framework for Socially Influencing Systems
Framework for Socially Influencing SystemsFramework for Socially Influencing Systems
Framework for Socially Influencing SystemsAgnis Stibe
 
ComQi
ComQiComQi
ComQicomqi
 

Destacado (12)

DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...
 
Attitudes to smartphone voting - Tecmark/YouGov research
Attitudes to smartphone voting - Tecmark/YouGov researchAttitudes to smartphone voting - Tecmark/YouGov research
Attitudes to smartphone voting - Tecmark/YouGov research
 
People for Research User Recruitment Bootcamp @ UX Cambridge 2014
People for Research User Recruitment Bootcamp @ UX Cambridge 2014People for Research User Recruitment Bootcamp @ UX Cambridge 2014
People for Research User Recruitment Bootcamp @ UX Cambridge 2014
 
Westby DMT - Week 01 color
Westby DMT - Week 01 colorWestby DMT - Week 01 color
Westby DMT - Week 01 color
 
A linguistic approach to categorical color assignment
A linguistic approach to categorical color assignment A linguistic approach to categorical color assignment
A linguistic approach to categorical color assignment
 
How to involve children in the design process, Monica Ferraro.
How to involve children in the design process, Monica Ferraro.How to involve children in the design process, Monica Ferraro.
How to involve children in the design process, Monica Ferraro.
 
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...
George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social...
 
00_Atos_for_Media_16_9_V4[1]
00_Atos_for_Media_16_9_V4[1]00_Atos_for_Media_16_9_V4[1]
00_Atos_for_Media_16_9_V4[1]
 
Frontal lobe
Frontal lobeFrontal lobe
Frontal lobe
 
Thị trường chứng khoán
Thị trường chứng khoán Thị trường chứng khoán
Thị trường chứng khoán
 
Framework for Socially Influencing Systems
Framework for Socially Influencing SystemsFramework for Socially Influencing Systems
Framework for Socially Influencing Systems
 
ComQi
ComQiComQi
ComQi
 

Más de Lily Dart

Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...Lily Dart
 
No excuses user research
No excuses user researchNo excuses user research
No excuses user researchLily Dart
 
Making design decisions stick
Making design decisions stickMaking design decisions stick
Making design decisions stickLily Dart
 
Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...Lily Dart
 
The quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testingThe quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testingLily Dart
 
The ups and down of agile in an agency
The ups and down of agile in an agencyThe ups and down of agile in an agency
The ups and down of agile in an agencyLily Dart
 
Guerrilla testing for content
Guerrilla testing for contentGuerrilla testing for content
Guerrilla testing for contentLily Dart
 
5 things we learned from GOV.UK
5 things we learned from GOV.UK5 things we learned from GOV.UK
5 things we learned from GOV.UKLily Dart
 

Más de Lily Dart (8)

Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...
 
No excuses user research
No excuses user researchNo excuses user research
No excuses user research
 
Making design decisions stick
Making design decisions stickMaking design decisions stick
Making design decisions stick
 
Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...
 
The quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testingThe quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testing
 
The ups and down of agile in an agency
The ups and down of agile in an agencyThe ups and down of agile in an agency
The ups and down of agile in an agency
 
Guerrilla testing for content
Guerrilla testing for contentGuerrilla testing for content
Guerrilla testing for content
 
5 things we learned from GOV.UK
5 things we learned from GOV.UK5 things we learned from GOV.UK
5 things we learned from GOV.UK
 

Último

Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsStephan Koning
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AIKye Andersson
 
Mapping Customer Expectations Through Kano Analysis
Mapping Customer Expectations Through Kano AnalysisMapping Customer Expectations Through Kano Analysis
Mapping Customer Expectations Through Kano AnalysisCIToolkit
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process ImprovementCIToolkit
 
Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationCIToolkit
 
Performance Management Notes for MBA Students
Performance Management Notes for MBA StudentsPerformance Management Notes for MBA Students
Performance Management Notes for MBA StudentsManickam Gajapathy
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksCIToolkit
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.azischin
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingCIToolkit
 
The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectCIToolkit
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenolgaz9
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioChristopher Totten
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentationgdscghrcem
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMGloria Chow
 
Tackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanTackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanStefan Wolpers
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingCIToolkit
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersMahmoud Rabie
 
Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsCIToolkit
 
HR for Non HR_Performance Management System
HR for Non HR_Performance Management SystemHR for Non HR_Performance Management System
HR for Non HR_Performance Management Systemazischin
 

Último (20)

Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outs
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AI
 
Mapping Customer Expectations Through Kano Analysis
Mapping Customer Expectations Through Kano AnalysisMapping Customer Expectations Through Kano Analysis
Mapping Customer Expectations Through Kano Analysis
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process Improvement
 
Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process Optimization
 
Performance Management Notes for MBA Students
Performance Management Notes for MBA StudentsPerformance Management Notes for MBA Students
Performance Management Notes for MBA Students
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba Walks
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value Mapping
 
The Truth About Influence
The Truth About InfluenceThe Truth About Influence
The Truth About Influence
 
The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and Effect
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteen
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the Studio
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentation
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EM
 
Tackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanTackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna Rothman
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem Solving
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
 
Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity Diagrams
 
HR for Non HR_Performance Management System
HR for Non HR_Performance Management SystemHR for Non HR_Performance Management System
HR for Non HR_Performance Management System
 

Applying Leadership Thinking to User Experience Design

  • 1. Applying Leadership Thinking to UX User experience design & user research @lily_dart lilydart.com
  • 2. @lily_dart Applying Leadership Thinking to UX User experience design & user research User Experience Designer
  • 3. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience
  • 4. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience A series of interactions
  • 5. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience A series of interactions A coherent journey
  • 6. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience A series of interactions Invoking an emotion A coherent journey
  • 7. @lily_dart Applying Leadership Thinking to UX User experience design & user research A series of interactions Invoking an emotion A relationship A coherent journey Experience
  • 8. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience
  • 9. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience front-end developers
  • 10. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developers front-end developers
  • 11. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developers clients front-end developers
  • 12. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developers brand designers clients front-end developers
  • 13. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developers brand designers strategists clients front-end developers
  • 14. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developers brand designers strategists clients copywriters front-end developers
  • 15. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers strategists clients copywriters front-end developers
  • 16. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers strategists clients copywriters researchers front-end developers
  • 17. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers systems administrators strategists clients copywriters researchers front-end developers
  • 18. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers systems administrators strategists clients copywriters researchers dev-ops front-end developers
  • 19. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers systems administrators strategists clients copywriters researchers QA’s dev-ops front-end developers
  • 20. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers systems administrators strategists clients copywriters researchers QA’smarketing designers dev-ops front-end developers
  • 21. @lily_dart Applying Leadership Thinking to UX User experience design & user research Experience back-end developerscustomer services brand designers systems administrators strategists clients copywriters researchers QA’smarketing designers dev-ops front-end developers
  • 22. @lily_dart Applying Leadership Thinking to UX User experience design & user research User experience is a team sport
  • 23. @lily_dart Applying Leadership Thinking to UX User experience design & user research
  • 24. @lily_dart Applying Leadership Thinking to UX User experience design & user research Design principles
  • 25. @lily_dart Applying Leadership Thinking to UX User experience design & user research Design principles Designing for “users”
  • 26. @lily_dart Applying Leadership Thinking to UX User experience design & user research Design principles Designing for “users” Designing for audiences
  • 27. @lily_dart Applying Leadership Thinking to UX User experience design & user research Design principles Designing for “users” Designing for audiences Designing for experience
  • 28. @lily_dart Applying Leadership Thinking to UX User experience design & user research Design principles Designing for “users” Designing for audiences Designing for experience
  • 29. @lily_dart Applying Leadership Thinking to UX User experience design & user research
  • 30. @lily_dart Applying Leadership Thinking to UX User experience design & user research Empathy
  • 31. @lily_dart Applying Leadership Thinking to UX User experience design & user research Empathy Collaboration
  • 32. @lily_dart Applying Leadership Thinking to UX User experience design & user research Empathy Collaboration Direction and focus
  • 33. @lily_dart Applying Leadership Thinking to UX User experience design & user research Empathy Collaboration Direction and focus Mentoring
  • 34. @lily_dart Applying Leadership Thinking to UX User experience design & user research The qualities of a good designer
  • 35. @lily_dart Applying Leadership Thinking to UX User experience design & user research The qualities of a good designer Are the qualities of a good leader
  • 36. @lily_dart Applying Leadership Thinking to UX User experience design & user research Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.” Kurt Uhlir “
  • 37. @lily_dart Applying Leadership Thinking to UX User experience design & user research The qualities of a good designer Are the qualities of a good leader
  • 38. @lily_dart Applying Leadership Thinking to UX User experience design & user research The qualities of a good designer Are the qualities of a good leader
  • 39. @lily_dartUser experience design & user research Applying Leadership Thinking to UX EmpathyEmpathy Getting groups of people excited about an idea requires understanding what motivates them. ” Bryan Zmijewski “
  • 40. @lily_dart Applying Leadership Thinking to UX User experience design & user research A good leader is empathetic
  • 41. @lily_dart Applying Leadership Thinking to UX User experience design & user research They understand our individual needs> A good leader is empathetic
  • 42. @lily_dart Applying Leadership Thinking to UX User experience design & user research They understand our individual needs They listen to our expertise > > A good leader is empathetic
  • 43. @lily_dart Applying Leadership Thinking to UX User experience design & user research They understand our individual needs They listen to our expertise They listen to, and prioritise, our concerns > > > A good leader is empathetic
  • 44. @lily_dartUser experience design & user research Applying Leadership Thinking to UX When there is no empathy, you get: Lack of commitment to decisions
  • 45. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “I decided not to it that way” When there is no empathy, you get: Lack of commitment to decisions
  • 46. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “I decided not to it that way” “The developer didn’t follow my design” When there is no empathy, you get: Lack of commitment to decisions
  • 47. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “I told the designer we couldn’t do that” “I decided not to it that way” “The developer didn’t follow my design” When there is no empathy, you get: Lack of commitment to decisions
  • 48. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “I thought someone else was doing that?” “I decided not to it that way” Lack of commitment to decisions “The developer didn’t follow my design” “I told the designer we couldn’t do that” When there is no empathy, you get:
  • 49. @lily_dart Applying Leadership Thinking to UX User experience design & user research A good designer is empathetic
  • 50. @lily_dart Applying Leadership Thinking to UX User experience design & user research They can put themselves in a users shoes> A good designer is empathetic
  • 51. @lily_dart Applying Leadership Thinking to UX User experience design & user research They can put themselves in a users shoes They are good at understanding human behaviour > > A good designer is empathetic
  • 52. @lily_dart Applying Leadership Thinking to UX User experience design & user research They can put themselves in a users shoes They are good at understanding human behaviour They can prioritise the needs of others > > > A good designer is empathetic
  • 53. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Use empathy to connect with colleagues To avoid lack of commitment
  • 54. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Understand what motivates them> Use empathy to connect with colleagues To avoid lack of commitment
  • 55. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Understand what motivates them Take time to understand their concerns > > Use empathy to connect with colleagues To avoid lack of commitment
  • 56. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Understand what motivates them Take time to understand their concerns Consider colleagues needs as you would users need > > > Use empathy to connect with colleagues To avoid lack of commitment
  • 57. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Understand what motivates them Take time to understand their concerns Consider colleagues needs as you would users need > > > Use empathy to connect with colleagues To avoid lack of commitment
  • 58. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Direction and focus The greatest leaders mobilize others by coalescing people around a shared vision” Ken Blanchard “
  • 59. @lily_dart Applying Leadership Thinking to UX User experience design & user research A good leader sets direction and focus
  • 60. @lily_dart Applying Leadership Thinking to UX User experience design & user research They communicate goals, not details> A good leader sets direction and focus
  • 61. @lily_dart Applying Leadership Thinking to UX User experience design & user research They communicate goals, not details They explain why those goals are important > > A good leader sets direction and focus
  • 62. @lily_dart Applying Leadership Thinking to UX User experience design & user research They communicate goals, not details They explain why those goals are important Open to change when change is necessary > > > A good leader sets direction and focus
  • 63. @lily_dartUser experience design & user research Applying Leadership Thinking to UX When there is no direction and focus, you get: Conflict
  • 64. @lily_dartUser experience design & user research Applying Leadership Thinking to UX When there is no direction and focus, you get: Conflict “The current trend is…”
  • 65. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “This is best practice” When there is no direction and focus, you get: Conflict “The current trend is…”
  • 66. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “This is best practice” When there is no direction and focus, you get: “Because I’ve been doing this for 10 years” Conflict “The current trend is…”
  • 67. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “This is best practice” When there is no direction and focus, you get: Conflict “Because I’ve been doing this for 10 years” “The current trend is…”
  • 68. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “The current trend is…” “Won’t work because of the flux capacitor” “This is best practice” When t Conflict “Because I’ve been doing this for 10 years”
  • 69. @lily_dart Applying Leadership Thinking to UX User experience design & user research A good designer promotes direction and focus
  • 70. @lily_dart Applying Leadership Thinking to UX User experience design & user research They keep designs goal focused> A good designer promotes direction and focus
  • 71. @lily_dart Applying Leadership Thinking to UX User experience design & user research They keep designs goal focused They make design decisions with intent > > A good designer promotes direction and focus
  • 72. @lily_dart Applying Leadership Thinking to UX User experience design & user research They keep designs goal focused They make design decisions with intent They are keen to measure and improve > > > A good designer promotes direction and focus
  • 73. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Set goals for your work To avoid conflict
  • 74. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > Don’t wait for someone else to define those goals Set goals for your work To avoid conflict
  • 75. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > Set goals for your work Don’t wait for someone else to define those goals Define metrics to measure your success To avoid conflict
  • 76. @lily_dartUser experience design & user research Applying Leadership Thinking to UX If something isn’t working, change it > > > Set goals for your work Don’t wait for someone else to define those goals Define metrics to measure your success To avoid conflict
  • 77. @lily_dartUser experience design & user research Applying Leadership Thinking to UX If something isn’t working, change it > > > Set goals for your work Don’t wait for someone else to define those goals Define metrics to measure your success To avoid conflict
  • 78. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “ Collaboration Individual commitment to a group effort - that is what makes a team work.” Vince Lombardi
  • 79. @lily_dart Applying Leadership Thinking to UX User experience design & user research A good leader facilitates collaboration
  • 80. @lily_dart Applying Leadership Thinking to UX User experience design & user research They make space for new ideas to be considered> A good leader facilitates collaboration
  • 81. @lily_dart Applying Leadership Thinking to UX User experience design & user research They make space for new ideas to be considered They empower teams to make their own decisions > > A good leader facilitates collaboration
  • 82. @lily_dart Applying Leadership Thinking to UX User experience design & user research They make space for new ideas to be considered They empower teams to make their own decisions They don’t claim personal credit for successes > > > A good leader facilitates collaboration
  • 83. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Blame When there is no collaboration, you get:
  • 84. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “The feature description was unclear” Blame When there is no collaboration, you get:
  • 85. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “The feature description was unclear” Blame When there is no collaboration, you get: “That wasn’t the palette I specified”
  • 86. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “The feature description was unclear” Blame When there is no collaboration, you get: “The developer implemented my design badly” “That wasn’t the palette I specified”
  • 87. @lily_dartUser experience design & user research Applying Leadership Thinking to UX “The developer implemented my design badly” “The feature description was unclear” “That wasn’t the palette I specified” “The QA should have checked that” Blame When there is no collaboration, you get:
  • 88. @lily_dart Applying Leadership Thinking to UX User experience design & user research A good designer facilitates collaboration
  • 89. @lily_dart Applying Leadership Thinking to UX User experience design & user research They are open to feedback and new ideas> A good designer facilitates collaboration
  • 90. @lily_dart Applying Leadership Thinking to UX User experience design & user research They are open to feedback and new ideas They create assets that are easy to reuse > > A good designer facilitates collaboration
  • 91. @lily_dart Applying Leadership Thinking to UX User experience design & user research They are open to feedback and new ideas They create assets that are easy to reuse They present information in a way users can understand > > > A good designer facilitates collaboration
  • 92. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Design for internal collaboration To avoid blame
  • 93. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Design for internal collaboration > Consider your team your users when presenting ideas To avoid blame
  • 94. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > Design for internal collaboration Consider your team your users when presenting ideas Avoid using jargon others may not fully understand To avoid blame
  • 95. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > > Design for internal collaboration Consider your team your users when presenting ideas Avoid using jargon others may not fully understand Focus your communication on what is relevant to them To avoid blame
  • 96. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > > Design for internal collaboration Consider your team your users when presenting ideas Avoid using jargon others may not fully understand Focus your communication on what is relevant to them To avoid blame
  • 97. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Empower your colleagues to be design-led
  • 98. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > Help colleagues to problem solve, don’t solve for them Empower your colleagues to be design-led
  • 99. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > Help colleagues to problem solve, don’t solve for them Focus advice on value and impact, not “best practice” Empower your colleagues to be design-led
  • 100. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > > Help colleagues to problem solve, don’t solve for them Focus advice on value and impact, not “best practice” Don’t be “the expert”, be the mentor Empower your colleagues to be design-led
  • 101. @lily_dartUser experience design & user research Applying Leadership Thinking to UX > > > Help colleagues to problem solve, don’t solve for them Focus advice on value and impact, not “best practice” Don’t be “the expert”, be the mentor Empower your colleagues to be design-led
  • 102. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring
  • 103. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring
  • 104. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring
  • 105. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring
  • 106. @lily_dartUser experience design & user research Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring
  • 107. @lily_dartUser experience design & user research Applying Leadership Thinking to UX User Experience Designer
  • 108. @lily_dartUser experience design & user research Applying Leadership Thinking to UX User Experience Designer
  • 109. @lily_dartUser experience design & user research Applying Leadership Thinking to UX User Experience Designer
  • 110. Any questions? Thank you @lily_dart lilydart.comUser experience design & user research