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S H O P P I N G M A L L S
2 0 1 7 C R E D E N T I A L S
Shopping Malls
The last opportunity
to influence the
buying decision
Shopping Malls
At a glance
• Universe of 100 quality malls
• 20 feature in the top 100 (TWR)
- Hero sites inc. Bluewater, Bullring,
Liverpool One & Silverburn
• Excellent fit with the other major
malls contractors
- ‘Exclusive’ in 75+ of our malls
• Footfall of 33.6m per fortnight
• Combination of digital, static,
portrait & landscape solutions
• Affordable & flexible
Shopping Malls
Segmenting the offering
• ‘Destination mall’ driven
• Longer, pre-planned visits
• Higher value purchases
• Town centre, ‘community malls’
• Shorter, more frequent visits
• Day-to-day transactions
[1] Premium Digital Landscape [2] Small Format Portrait
Iconic
• Large format, digital
landscape screens
• Invariably, the largest
display in that venue
• Available across 20 malls
- Largest collection of large
format displays in retail
• Updated copy on screen
within 30 minutes
• Easy to adapt TV creative
Silverburn, Glasgow
Trinity Walk, Wakefield
Waterside, Lincoln
The Mall Camberley
Broadway, Bexleyheath
Iconic
#2 #14
#26
#34 #49
#50
Premium pack
additional
displays
available
10#53
Silverburn, Glasgow
Bullring, Birmingham
Kingfisher, Redditch
#25
Walkway
• 181 screens available across
10 key malls
• Multiple screens ensure
impact & cut-through
• Uniform landscape format
accommodates TV copy
#14 #16
Bullring, Birmingham
Boomerang Media Shopping Mall Advertising
Liverpool One
• High impact combination of
D6’s & 6-sheets
• Available across 70+ malls
• 240x 55” HD LED displays
- 60” loop, 1 in 6 rotation
- Day-part & day-of-week
• 118 x illuminated 6-sheets
- Bespoke packs available
• Affordable & flexible
- Utilise as a ‘cost-averager’
D6’s & 6’s
6-Sheet
Retailer Packs
Health & Beauty Mobile Entertainment
GAME
In their first out-of-home media campaign in 2 years, Game wanted to reach
shoppers at the busiest time of year to drive awareness of their Christmas
deals and drive shoppers in-store. The flexibility of our D6 screens meant
they could tailor their campaign to fit the timings of their deals.
Video games pack
Bailey’s utilised our D6 network with three tactical bursts in the run-
up to the Xmas gifting season. The displays selected had a point-
of-sale skew in proximity to supermarkets, encouraging
impulse purchasing.
Bailey’s
Point-of-sale pack
XL Recordings selected our HMV pack to promote Adele’s record
breaking album ‘25’. By the end of 2015, an amazing 2.5 million
copies had been sold, making it one of the fastest selling albums of all
time!
XL Recordings
HMV pack
The highly anticipated Warner film ‘Suicide Squad’ is targeted toward teenagers and young
adults. As shopping malls deliver this audience, they provided a great opportunity for
Warner to promote the DVD release. Our impactful D6 screens in malls with an HMV
allowed multiple creatives to feature the various high profile characters and encouraged
shoppers to visit a nearby store to purchase the DVD. The film reached #1 in the DVD charts
the week of its release!
Suicide Squad
HMV pack
Vodafone took advantage of our D6 network to promote their Spotify
Xmas gifting bundle. Running over a 4 week period, we were able
to plan displays in proximity to store in order to encourage footfall.
Vodafone
Mobile pack
Penguin took advantage of our Publishing pack with Malls to promote the
new Sophie Kinsella book. Displays situated near WH Smith &
Waterstones sought to drive female traffic in-store to purchase
the book.
Penguin
Publishing pack
In the face of tougher online competition, ebay choose to remind
shoppers of the benefits of using their platform for Xmas gifts &
afterwards unwanted presents.
ebay
D6 & 6-Sheet pack
Ford Fiesta took advantage of the context created by the Mall environment.
‘Stylista’ offered a life-changing prize - £10,000 to start a fashion business,
a trip to New York during Fashion Week & the opportunity to style three
Stylist cover wraps in AW15 trends!
Ford Fiesta
General distribution pack
Experiential
#2 #34
• Hero sites available in
several of the UK’s most
premium malls
• Previous activity has
included live twitter feeds,
‘sound showers’ & full
domination campaigns
#30
Live Twitter Feed, Bluewater
Sound Shower, Bluewater
Domination Wrap, Bluewater
Bespoke Build, Bluewater
Bespoke Build, Bluewater
For More Information
Please contact
Dan Photi
Head of Sales
t. 01252 368308
e. dan.photi@boomerangmedia.co.uk

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Boomerang Media Shopping Mall Advertising

  • 1. S H O P P I N G M A L L S 2 0 1 7 C R E D E N T I A L S
  • 2. Shopping Malls The last opportunity to influence the buying decision
  • 3. Shopping Malls At a glance • Universe of 100 quality malls • 20 feature in the top 100 (TWR) - Hero sites inc. Bluewater, Bullring, Liverpool One & Silverburn • Excellent fit with the other major malls contractors - ‘Exclusive’ in 75+ of our malls • Footfall of 33.6m per fortnight • Combination of digital, static, portrait & landscape solutions • Affordable & flexible
  • 4. Shopping Malls Segmenting the offering • ‘Destination mall’ driven • Longer, pre-planned visits • Higher value purchases • Town centre, ‘community malls’ • Shorter, more frequent visits • Day-to-day transactions [1] Premium Digital Landscape [2] Small Format Portrait
  • 5. Iconic • Large format, digital landscape screens • Invariably, the largest display in that venue • Available across 20 malls - Largest collection of large format displays in retail • Updated copy on screen within 30 minutes • Easy to adapt TV creative
  • 11. Iconic #2 #14 #26 #34 #49 #50 Premium pack additional displays available 10#53
  • 15. #25 Walkway • 181 screens available across 10 key malls • Multiple screens ensure impact & cut-through • Uniform landscape format accommodates TV copy #14 #16
  • 19. • High impact combination of D6’s & 6-sheets • Available across 70+ malls • 240x 55” HD LED displays - 60” loop, 1 in 6 rotation - Day-part & day-of-week • 118 x illuminated 6-sheets - Bespoke packs available • Affordable & flexible - Utilise as a ‘cost-averager’ D6’s & 6’s
  • 21. Retailer Packs Health & Beauty Mobile Entertainment
  • 22. GAME In their first out-of-home media campaign in 2 years, Game wanted to reach shoppers at the busiest time of year to drive awareness of their Christmas deals and drive shoppers in-store. The flexibility of our D6 screens meant they could tailor their campaign to fit the timings of their deals. Video games pack
  • 23. Bailey’s utilised our D6 network with three tactical bursts in the run- up to the Xmas gifting season. The displays selected had a point- of-sale skew in proximity to supermarkets, encouraging impulse purchasing. Bailey’s Point-of-sale pack
  • 24. XL Recordings selected our HMV pack to promote Adele’s record breaking album ‘25’. By the end of 2015, an amazing 2.5 million copies had been sold, making it one of the fastest selling albums of all time! XL Recordings HMV pack
  • 25. The highly anticipated Warner film ‘Suicide Squad’ is targeted toward teenagers and young adults. As shopping malls deliver this audience, they provided a great opportunity for Warner to promote the DVD release. Our impactful D6 screens in malls with an HMV allowed multiple creatives to feature the various high profile characters and encouraged shoppers to visit a nearby store to purchase the DVD. The film reached #1 in the DVD charts the week of its release! Suicide Squad HMV pack
  • 26. Vodafone took advantage of our D6 network to promote their Spotify Xmas gifting bundle. Running over a 4 week period, we were able to plan displays in proximity to store in order to encourage footfall. Vodafone Mobile pack
  • 27. Penguin took advantage of our Publishing pack with Malls to promote the new Sophie Kinsella book. Displays situated near WH Smith & Waterstones sought to drive female traffic in-store to purchase the book. Penguin Publishing pack
  • 28. In the face of tougher online competition, ebay choose to remind shoppers of the benefits of using their platform for Xmas gifts & afterwards unwanted presents. ebay D6 & 6-Sheet pack
  • 29. Ford Fiesta took advantage of the context created by the Mall environment. ‘Stylista’ offered a life-changing prize - £10,000 to start a fashion business, a trip to New York during Fashion Week & the opportunity to style three Stylist cover wraps in AW15 trends! Ford Fiesta General distribution pack
  • 30. Experiential #2 #34 • Hero sites available in several of the UK’s most premium malls • Previous activity has included live twitter feeds, ‘sound showers’ & full domination campaigns #30
  • 31. Live Twitter Feed, Bluewater
  • 36. For More Information Please contact Dan Photi Head of Sales t. 01252 368308 e. dan.photi@boomerangmedia.co.uk