Reach affluent shoppers at the last opportunity to influence the buying decision using our portfolio of 100 quality shopping malls with a combination of digital, static, portrait and landscape media. 25 of our malls feature in the top 100 (TWR) and our hero sites include Bluewater, The Bullring Birmingham and Liverpool One.
Our malls offer the opportunity to reach a combined footfall of 37 million every 2 weeks. 42% of visitors are aged 16-34 and average spend per visit ranges from £50 – £150 per mall. The average dwell time for shoppers is 95 minutes giving you plenty of time to influence your audience.
3. Shopping Malls
At a glance
• Universe of 100 quality malls
• 20 feature in the top 100 (TWR)
- Hero sites inc. Bluewater, Bullring,
Liverpool One & Silverburn
• Excellent fit with the other major
malls contractors
- ‘Exclusive’ in 75+ of our malls
• Footfall of 33.6m per fortnight
• Combination of digital, static,
portrait & landscape solutions
• Affordable & flexible
4. Shopping Malls
Segmenting the offering
• ‘Destination mall’ driven
• Longer, pre-planned visits
• Higher value purchases
• Town centre, ‘community malls’
• Shorter, more frequent visits
• Day-to-day transactions
[1] Premium Digital Landscape [2] Small Format Portrait
5. Iconic
• Large format, digital
landscape screens
• Invariably, the largest
display in that venue
• Available across 20 malls
- Largest collection of large
format displays in retail
• Updated copy on screen
within 30 minutes
• Easy to adapt TV creative
19. • High impact combination of
D6’s & 6-sheets
• Available across 70+ malls
• 240x 55” HD LED displays
- 60” loop, 1 in 6 rotation
- Day-part & day-of-week
• 118 x illuminated 6-sheets
- Bespoke packs available
• Affordable & flexible
- Utilise as a ‘cost-averager’
D6’s & 6’s
22. GAME
In their first out-of-home media campaign in 2 years, Game wanted to reach
shoppers at the busiest time of year to drive awareness of their Christmas
deals and drive shoppers in-store. The flexibility of our D6 screens meant
they could tailor their campaign to fit the timings of their deals.
Video games pack
23. Bailey’s utilised our D6 network with three tactical bursts in the run-
up to the Xmas gifting season. The displays selected had a point-
of-sale skew in proximity to supermarkets, encouraging
impulse purchasing.
Bailey’s
Point-of-sale pack
24. XL Recordings selected our HMV pack to promote Adele’s record
breaking album ‘25’. By the end of 2015, an amazing 2.5 million
copies had been sold, making it one of the fastest selling albums of all
time!
XL Recordings
HMV pack
25. The highly anticipated Warner film ‘Suicide Squad’ is targeted toward teenagers and young
adults. As shopping malls deliver this audience, they provided a great opportunity for
Warner to promote the DVD release. Our impactful D6 screens in malls with an HMV
allowed multiple creatives to feature the various high profile characters and encouraged
shoppers to visit a nearby store to purchase the DVD. The film reached #1 in the DVD charts
the week of its release!
Suicide Squad
HMV pack
26. Vodafone took advantage of our D6 network to promote their Spotify
Xmas gifting bundle. Running over a 4 week period, we were able
to plan displays in proximity to store in order to encourage footfall.
Vodafone
Mobile pack
27. Penguin took advantage of our Publishing pack with Malls to promote the
new Sophie Kinsella book. Displays situated near WH Smith &
Waterstones sought to drive female traffic in-store to purchase
the book.
Penguin
Publishing pack
28. In the face of tougher online competition, ebay choose to remind
shoppers of the benefits of using their platform for Xmas gifts &
afterwards unwanted presents.
ebay
D6 & 6-Sheet pack
29. Ford Fiesta took advantage of the context created by the Mall environment.
‘Stylista’ offered a life-changing prize - £10,000 to start a fashion business,
a trip to New York during Fashion Week & the opportunity to style three
Stylist cover wraps in AW15 trends!
Ford Fiesta
General distribution pack
30. Experiential
#2 #34
• Hero sites available in
several of the UK’s most
premium malls
• Previous activity has
included live twitter feeds,
‘sound showers’ & full
domination campaigns
#30