After attending Success Incubator and FinCon in Dallas, Texas, I bring Serena Appiah on the show for us to discuss what we took away from these two events.

1. WWW.BECOMEABLOGGER.COM
What We Took Away from
Success Incubator and FinCon

2. 1. Know who your
audience is.
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3. WWW.BECOMEABLOGGER.COM
What are their
struggles, pain,
or problems?

4. 2. Figure out where you
want to take them.
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How does the avatar
change?

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What and how do you
want them to look
like after?

7. If an offer for your
blog isn't the
right fit for your audience,
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8. If an offer for your
blog isn't the
right fit for your audience,
TURN IT DOWN.
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9. Stay TRUE to your audience.
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10. 3. Call your readers
on the phone.
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11. A real phone call makes people feel so special

12. A real phone call makes people feel so special
and helps you really build a relationship with
them.

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14. 4. FOCUS your
homepage on who your
audience is

15. 4. FOCUS your
homepage on who your
audience is
NOT on who you are.

16. Take into consideration your
blog’s first-time visitors.

17. What VALUE are you
going to provide them
with?

18. What can your
blog do for your
audience?

19. 5. Evangelize!
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Let them share
your content on
social media

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Let them share
your content on
social media
and offer
free additional
resource if they
do so.

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6. Work on your
money blocks.

23. Have a tough
conversation with
yourself.
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24. What is holding
you back?
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25. What are your
money blocks?
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26. 2017 Blog Content Calendar Spreadsheet
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27. 7. Pay attention
to people
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28. 7. Pay attention
to people
who opens your
emails first.
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29. 7. Pay attention
to people
who opens your
emails first.
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Then, work on the rest in your list.

30. WHY?

31. WWW.BECOMEABLOGGER.COM
By sending to your hot leads first
and getting that high open rate,
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32. WWW.BECOMEABLOGGER.COM
By sending to your hot leads first
and getting that high open rate,
the email servers see your email as a
high-quality message.
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They’ll then prioritize that email
when you send the second set,
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They’ll then prioritize that email
when you send the second set,
which makes it more likely
to land in priority boxes.
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8. Keep on top of
trending topics.

36. HOW?

37. • Know your industry.
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38. • Know your industry.
• Follow news sites that are
important for your industry.
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39. • Know your industry.
• Follow news sites that are
important for your industry.
• Go to blogging conferences.
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40. • Know your industry.
• Follow news sites that are
important for your industry.
• Go to blogging conferences.
• Spend one day on each of those
posts and optimize them.
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41. 9.
Now, pick one of those tips and

42. 9.
Now, pick one of those tips and
MAKE IT A GOAL.

43. For a more in-depth training,
check out the coaching club:
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44. For a more in-depth training,
check out the coaching club:
becomeablogger.com/club/
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45. 2017 Blog Content Calendar Spreadsheet
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