The latest “Eye On” zooms in on the Facebook Mobile Page’s new features and updates.

1. Eye On
Mobile Facebook Gets an
Info-Lift
10.21.15

2. Contents
1. your mobile page is growing up
2. here’s what’s changing
3. so do these things

3. Eye On: Mobile Facebook’s Info Facelift, Vol 4, Issue 2, October 2015 © Leo Burnett /// Arc Worldwide
For more information, contact Daniel Craig (312) 220-6268
Eye On: Mobile Facebook Gets an Info-Lift
Your mobile Page is growing up
You may or may not have heard, but a lot of people use
Facebook on their phones. We’re talking more than a
billion people check it on a mobile device every month.
And greater than 62% of Facebook’s ad revenue comes
from mobile* – that means mobile must be a focus for
the huge social platform/monolith.
That’s why Facebook has announced that they’re giving
Pages a bit of a face lift on mobile – or an info lift –
making important business information front and center.
And it’s not just on big business Pages – these include
regional banks, your local deli and even Public Figures.
With these changes, there’s a few things Page
administrators might consider updating…
Like the cover photo and
Call to action
Tab order
And, finally (!)
Also preparing to showcase their products and services
as these features roll out to Pages in the coming weeks.
*Source: The Verge @ http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones

4. Eye On: Mobile Facebook’s Info Facelift, Vol 4, Issue 2, October 2015 © Leo Burnett /// Arc Worldwide
For more information, contact Daniel Craig (312) 220-6268
Eye On: Mobile Facebook Gets an Info-Lift
Here’s what’s changing
New call-to-action buttons
Pages will display a bright blue button right under the
Cover Photo, allowing the user to click through to the
action of the Page administrator’s choice. While this
button has been an option for some time, the move to
prominence means to connect the user with the brand
in the fastest way possible.
Facebook is testing adding “Call Now,” “Contact Us,”
and “Send a Message” as options for this button
beyond the current options which include “Learn More.”
Pages should make this button part of the Cover Photo
message or, if the Page has a customer service focus,
the fastest way for customers to contact help.
Image placeholder box

5. Eye On: Mobile Facebook’s Info Facelift, Vol 4, Issue 2, October 2015 © Leo Burnett /// Arc Worldwide
For more information, contact Daniel Craig (312) 220-6268
Eye On: Mobile Facebook Gets an Info-Lift
Image placeholder box
Image placeholder box
Tab bar
The Page sections will be right under the call-to-action button, allowing for
quick access to Pictures, Video and more without scrolling down.
The three most heavily engaged with and important sections to the Page
experience should be given priority over any others so as to appear first on
the tab bar.
New Sections
For the first time in years, Facebook is adding two new sections, “Shop” and
“Services.”
This is the first time that Facebook has allowed a space beyond status posts for
businesses to feature their core offerings.
Pages should seek to be as descriptive as possible in these sections, expanding its
usefulness within Graph Search, while also including eye-catching visuals for each
product or service.

6. Eye On: Mobile Facebook’s Info Facelift, Vol 4, Issue 2, October 2015 © Leo Burnett /// Arc Worldwide
For more information, contact Daniel Craig (312) 220-6268
Eye On: Mobile Facebook Gets an Info-Lift
In a nutshell: Facebook Mobile Pages are changing, so do these things:
1. Make the CTA button an actionable part of the Cover Photo or customer service experience.
2. Move the three most important sections to the front of the tab bar.
3. Get ready to use lots of description and visuals to showcase the best of what your Page offers with the new Shop and
Services sections.
More questions about Facebook Mobile Pages? Contact Daniel Craig (x6268) at daniel.craig@leoburnett.com or @portabledan
on Twitter.