The document discusses the importance and opportunities of social networking. It outlines three key themes: 1) social networking is essential for human interaction, 2) social tools provide unprecedented opportunities, and 3) leaders should integrate social strategies. It then provides examples of how Mayo Clinic has successfully utilized social media to share knowledge, engage internal and external audiences, and capitalize on viral opportunities. The summary highlights Mayo Clinic's recognition of social media's importance and its innovative leadership in applying these tools in healthcare.
Three Keys to a Successful Margin: Charges, Costs, and Labor
The Social Media Imperative
1. Lee Aase
Mayo Clinic Center for Social Media
June 20, 2014
The Social Networking Imperative
6. Three Themes
• Social networking is an essential human activity
• You have unprecedented opportunities through
innovative application of social tools
• Leaders at all levels should infuse social
strategies into every initiative
7. Why you not only
should but also can
apply social tools
16. Three Themes
• Social networking is an essential human activity
• You have unprecedented opportunities through
innovative application of social tools
• Leaders at all levels should infuse social
strategies into every initiative
44. Three Themes
• Social networking is an essential human activity
• You have unprecedented opportunities through
innovative application of social tools
• Leaders at all levels should infuse social
strategies into every initiative
62. Social and Traditional Media Synergy
• YouTube video leads to USA Today story
• USA Today story leads to #wristpain Twitter chat
with explanatory videos and trainee list
• Twitter chat leads to patient procedure and blog
post
• Blog post leads to USA Today story
70. Three Themes
• Social networking is an essential human activity
• You have unprecedented opportunities through
innovative application of social tools
• Leaders at all levels should infuse social
strategies into every initiative
73. Interns are great but...
• Their comfort with social platforms likely
exceeds their grasp of your strategy
• Failure to integrate social tools with traditional
media will diminish effectiveness of both
• Leaders need to develop a vision of social
synergy opportunities with overall strategy
74. Mayo Clinic Center for Social Media
• The Mayo Clinic Center for Social Media exists
to improve health globally by accelerating
effective application of social media tools
throughout Mayo Clinic and spurring broader
and deeper engagement in social media by
hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in
health care, contributing to health and well
being for people everywhere.
76. Social Media Health Network
• Membership group associated with Mayo Clinic
Center for Social Media
• For organizations wanting to use social media to
promote health, fight disease and improve
health care
• Much content available through free Guest
account
• Dues based on organization revenues, and
individual paid memberships also are available
77. THE Book on Social Media in Health
Care
• Essays from 30 thought
leaders
• The “Why?” of social media
in health care
• Net proceeds fund patient
scholarships
• Available on Amazon and
discount bulk orders on
CreateSpace (with offer
code Z4L7DBSN)
78. Social Media Residency
• One-day crash course
• Intro to tools and hands-on experience
• Strategic framework for application
99. Results to Date
• More than 10 million views on YouTube
• Over 1.5 million on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• Validation of SMUG Thesis #26
100. #26: Your mileage may vary, but
you’ll go a lot further if you get a
car.
101. For Further Interaction:
• Google Lee Aase or MCCSM
• @LeeAase on Twitter
• For Social Media Health Network information
• http://network.socialmedia.mayoclinic.org/
mccsm/joining-the-network/
• Contact Mayo Clinic Center for Social Media
• By email: socialmediacenter@mayo.edu
• By phone: 507-538-1092