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Social media and tactical considerations for law enforcement
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Social Media in Law Enforcement

Presentation to Hawaii State Law Enforcement Officials Association on September 22, 2011

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Social Media in Law Enforcement

  1. 1. Social Media in Law Enforcement
  2. 2. <ul><li>Laura Kinoshita, President </li></ul><ul><li>Kinoshita Communications LLC </li></ul>Certified Inbound Marketer, Educator and Partner with HubSpot Author: West Hawaii Social Media Report http://bit.ly/westhawaii @lkinoshita
  3. 3. Social Media for Small Business Boot Camp <ul><li>More than 100 small business owners trained in theory and basic fundamentals of social media best practices </li></ul>
  4. 4. On the Docket: <ul><li>Current Landscape of Social Media </li></ul><ul><li>Tactical Advantages of Twitter </li></ul><ul><li>Intelligence and Surveillance Tools </li></ul><ul><li>Community Engagement & Operational Outcomes </li></ul><ul><li>Developing a Social Media Policy </li></ul><ul><li>What Success Looks Like </li></ul><ul><li>Discussion </li></ul>
  5. 5. Fact: Social Media Isn’t a Fad It’s the biggest shift since the Industrial Revolution
  6. 6. GenY now outnumbers Baby Boomers….96% of them have joined a social network
  7. 7. 750 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized
  8. 8. 200Million The number of blogs on the Internet. Source: Technorati, Wikipedia
  9. 9. Mobile Internet will be bigger than Desktop Internet in 4 Years
  10. 10. Rise of Mobile (5/.5)
  11. 12. <ul><li>Time to Reach 50 million Users: </li></ul><ul><ul><li>Radio: 38 Years </li></ul></ul><ul><ul><li>TV: 13 Years </li></ul></ul><ul><ul><li>Internet: 4 Years </li></ul></ul><ul><ul><li>iPod: 3 Years </li></ul></ul><ul><li>Facebook added 100 million users in less than 9 months </li></ul>
  12. 13. Social Media has overtaken porn as the #1 activity on the Web. Source: Socialnomics, Huffington Post
  13. 14. Tactical Advantages of Twitter
  14. 15. Tactical Advantages of Twitter (20 mins) “ Twitter is like a Text Message with a BCC: To The World”
  15. 20. PC Ed Rogerson <ul><li>@hotelalpha9 </li></ul><ul><li>Started “Tweeting” and using Facebook to get community’s help to solve crime </li></ul><ul><li>Provides extra reassurance to public </li></ul>
  16. 21. <ul><li>“ I wanted to let people know I am there, even if people can’t see me, or we don’t pass on the street people can see that I am dealing with their issues.” </li></ul><ul><li>- PC Ed Rogerson </li></ul><ul><li>@hotelalpha9 </li></ul>
  17. 26. Effective Use of Twitter <ul><li>Intelligence Gathering </li></ul><ul><li>Use of social media now can pay enormous dividends later </li></ul><ul><li>Once you have an active following: </li></ul><ul><ul><li>Respond to community concerns </li></ul></ul><ul><ul><li>Seek witnesses for crimes </li></ul></ul><ul><ul><li>Get early warning on protests & demonstrations </li></ul></ul><ul><li>Make your friends before you need them </li></ul>
  18. 27. Twitter During Crisis Response
  19. 29. Twitter During Crisis Response <ul><li>Twitter for Disaster Response </li></ul><ul><li>Start early so you can control the message </li></ul><ul><li>Identify trusted sources early </li></ul><ul><li>Know how to filter information and get essential facts relayed to those on the ground </li></ul><ul><li>Know how social media complements your existing efforts </li></ul><ul><li>Allow updates from the field </li></ul>
  20. 30. Example: #EDL <ul><li>Conversation begins with supporters: </li></ul><ul><li>EDL>Protest in Dudley today, come and support #EDL </li></ul><ul><li>PUBLIC> RT Protest in Dudley today, come and support #EDL </li></ul><ul><li>Then it gets interesting: </li></ul><ul><li>EDL> Muslims with knives rioting in Dudley #EDL </li></ul><ul><li>PUBLIC> RT 100s Muslims with knives rioting in Dudley—get here! #EDL </li></ul><ul><li>Police response: </li></ul><ul><li>POLICE>There are no Muslims rioting in Dudley – all quiet #EDL </li></ul><ul><li>PUBLIC>RT Police say There are no Muslims rioting in Dudley – all quiet #EDL </li></ul>
  21. 31. <ul><li>EDL tries again: </li></ul><ul><li>EDL> #EDL supporter stabbed by Muslim in Dudley </li></ul><ul><li>Public> RT #EDL supporter stabbed by Muslim in Dudley—come and support us </li></ul><ul><li>POLICE>#EDL no one stabbed, this is misinformation. Follow for accurate facts </li></ul><ul><li>Public starts to realize who trusted source of info is: </li></ul><ul><li>Public>#EDL misinformation being spread by EDL—listen to police tweets </li></ul><ul><li>Public>#EDL police say no one has been stabbed—EDL lying </li></ul><ul><li>EDL supporters keep trying: </li></ul><ul><li>EDL> #EDL police allowing muslims to attack whites in Dudley </li></ul><ul><li>POLICE>#EDL no one has been attacked in Dudley </li></ul><ul><li>Public>#EDL don ’t react to EDL lies—police say no one been attacked </li></ul><ul><li>Public>#EDL thank you police for accurate tweets </li></ul>
  22. 32. Twitter Blunder: Careless Hashtag <ul><li>Man enters bank, threatens people </li></ul><ul><li>Rumors of bomb surface </li></ul><ul><li>As stand-off grows, police refuse to comment if bomb is involved </li></ul><ul><li># Watfordbomb hashtag emerges on Twitter </li></ul><ul><li>Police tweets appear on # Watfordbomb , conflicts with communication strategy at the scene </li></ul>
  23. 33. Intelligence & Surveillance
  24. 34. Put Tweets on a Map <ul><li>Google and Bing have Twitter mapping functionality </li></ul><ul><li>For users who have geo-location enabled, you will see location of Tweets </li></ul><ul><li>I also like www.spokeo.com </li></ul>
  25. 36. Keep your lists marked Private
  26. 37. Keep your lists marked Private
  27. 40. RSS Reader :
  28. 42. Community Engagement & Operational Outcomes
  29. 45. 10 Things to Have on Your Facebook Page <ul><li>Events & Engagements </li></ul><ul><li>Contact Information </li></ul>
  30. 46. 10 Things to Have on Your Facebook Page <ul><li>3. A Way for People to Participate: Propose or Vote on Priorities </li></ul><ul><li>4. Appeals for wanted persons, missing people, requests for intelligence </li></ul>
  31. 48. 10 Things to Have on Your Facebook Page <ul><li>5. Useful links to other sites </li></ul><ul><ul><li>County partners </li></ul></ul><ul><ul><li>Social service </li></ul></ul><ul><ul><li>Crime stoppers </li></ul></ul><ul><ul><li>Neighborhood watch </li></ul></ul><ul><ul><li>FAQ </li></ul></ul><ul><li>6. Extend the Reach with a Police Blog </li></ul>
  32. 50. 10 Things to Have on Your Facebook Page <ul><li>7. Pictures & Video </li></ul><ul><li>8. Live Q&A Sessions (Twitter, live streaming) </li></ul>
  33. 51. 10 Things to Have on Your Facebook Page <ul><li>9. Mission and Purpose </li></ul><ul><li>10. Regular Updates </li></ul>
  34. 52. What Success Looks Like
  35. 53. What “Success” Looks Like <ul><li>Community feels comfortable participating </li></ul><ul><li>Officers feel comfortable regularly sharing and maintaining community; setting the tone & culture </li></ul><ul><li>Social channels are building relationships before you need them, and are there for you when you do </li></ul>
  36. 54. <ul><li>The community helps each other </li></ul><ul><li>You are a reliable source for sharing info. and crime, better than the news sites </li></ul><ul><li>There is less admin/incoming calls </li></ul><ul><li>Lost dogs and curiosity will be a part of the conversation; accept it and participate </li></ul><ul><li>If your culture isn’t ready, don’t start </li></ul>What “Success” Looks Like
  37. 55. Developing a Social Media Policy
  38. 57. Use the Guidelines You Have Now <ul><li>HPD's Professional Standards Office </li></ul><ul><li>Existing policies about social interactions: </li></ul><ul><ul><li>We will give you guide on what to say to the public </li></ul></ul><ul><ul><li>Generally we trust you (email and Internet) </li></ul></ul><ul><ul><li>If there’s a complaint we’ll deal with it </li></ul></ul><ul><ul><li>If you make an error, we’ll apologize and deal with it </li></ul></ul>
  39. 59. You Have a Strategy for Policing <ul><li>To protect the public </li></ul><ul><li>To make communities safer </li></ul><ul><li>To improve what you do </li></ul><ul><li>Use this to guide your social media efforts </li></ul>
  40. 60. The 4-Way Test of Social Media <ul><li>Is it true ? </li></ul><ul><li>Is it fair to all concerned? </li></ul><ul><li>Will it breed goodwill and better friendships ? </li></ul><ul><li>Is it beneficial to all concerned? </li></ul>
  41. 61. Social Media Policies <ul><li>Do you need a stack of policies before you begin? No. </li></ul><ul><li>Should you turn your force loose with no guidance? No. </li></ul><ul><li>Look at policies for talking to the Media </li></ul><ul><li>Social media is a form of publishing </li></ul><ul><li>Sample Policies for Law Enforcement: </li></ul><ul><li>http://bit.ly/qTRMol </li></ul>
  42. 63. Follow on Twitter: @SMILEConference
  43. 64. <ul><li>Special Offer : Group Training on Social Media – HSLEOA Only - Limited to 12 participants </li></ul><ul><li>Four online training sessions (45-minutes each) to go deeper on topics </li></ul><ul><li>1 call every 2 weeks, starting Oct. 6th </li></ul><ul><li>GotoMeeting Platform </li></ul><ul><li>Recorded calls </li></ul><ul><li>Transcripts </li></ul><ul><li>Action plan </li></ul><ul><li>Slides </li></ul><ul><li>Social media policies </li></ul><ul><li>Law enforcement blogs </li></ul><ul><li>Links to other resources </li></ul>http://bit.ly/HSLEOA11
  44. 65. Questions? Laura Kinoshita (877) 239-3067 @lkinoshita http://bit.ly/HSLEOA11
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Presentation to Hawaii State Law Enforcement Officials Association on September 22, 2011

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