Sometimes the best way to learn about a subject is to pay close attention to what your peers are saying and doing. To help you understand how your fellow marketers are reimagining their content strategy and exceeding their marketing goals on LinkedIn, we artfully gathered insights from the pros. Learn how these pros are proving ROI on LinkedIn as they deliver insight into: - How they've used LinkedIn conversion tracking to optimize campaigns - The value demand generation teams are finding on LinkedIn - All-time high conversion rates fueled by LinkedIn Sponsored InMail - How they're reaching niche audiences and higher quality prospects using LinkedIn Sponsored Content

1. The Proof
is in
the ROI
The Proof
is in
the ROI
LinkedIn Marketing Insights
from the Pros

2. We need every demand generation dollar
we spend to have a positive effect, and
we’ve been able to do that with LinkedIn.
James Court
Demand Generation Consultant
Development Dimensions International
Marketing on LinkedIn

3. The unique value of LinkedIn is that
it’s more than just an awareness
building channel. We’re not just
sharing content freely; we’re able to
translate it into lead generation. And
the targeted audience for our content
means that we’re seeing a much
stronger Return on Investment than
we ever received from pay-per-click
search advertising.
Matthew Tainton
Product Marketing Manager
Platts Petrochemicals
Marketing on LinkedIn

4. We love the ability to analyse
in real time and fine tune
assets to improve their
effectiveness and pivot on
strategies while the program
is running. It is truly executing
on the concept of buyer’s
journey based marketing.
Stella Kordonis
Senior Regional Marketing Manager,
Australia and New Zealand
Red Hat
Marketing on LinkedIn

5. Our followers have increased
more than eightfold, widening
our quality captured audience
reach. We will continue to
emphasize quality, not quantity,
in building on our audience
numbers by utilizing LinkedIn’s
targeting capabilities.
Blair Abbott
Head of Global Strategic Marketing &
Business Development Division
Mirae Asset Global Investments
Marketing on LinkedIn

6. The crux of effective marketing is twofold —
the ability to develop incisive messaging
based on consumer insight, and finding the
right communication channel to present
this messaging to the consumer at the right
time and in the right context. The success of
our campaign on LinkedIn is a culmination of
these two aspects coming together well.
Kashyap Dalal
Chief Business Officer
Simplilearn
Marketing on LinkedIn

7. LinkedIn conversion tracking lets
us optimize our campaigns in
real time. We’ve easily been able
to adjust our programs based on
metrics that matter most.
Divya Dutt
Sr. Manager for Search, Paid Social & Nurture
Marketo
LinkedIn Conversion Tracking

8. LinkedIn conversion tracking is
the key metric I use when thinking
about how to optimize our
campaigns — and it clearly shows
our LinkedIn campaign performance
is almost too good to be true.
Rick Salmon
PPC Manager
ConnectWise
LinkedIn Conversion Tracking

9. We’ve been updating
our campaign with
insights gained from
LinkedIn conversion
tracking. At this time,
94% of leads generated
through our campaign
are sales-accepted.
Priyank Savla
Digital Marketing Manager
NetBrain Technologies Inc.
LinkedIn Conversion Tracking

10. LinkedIn Sponsored InMail delivered a
40% conversion rate. Frankly, it blew
every other campaign out of the water.
Greg Apple
Head of Marketing
HelloGbye
LinkedIn Sponsored InMail

11. One of the extraordinary things about
our InMail campaign is that we have two
students starting in August who had
never heard of this program before they
received our InMail in March. In the history
of my marketing experience at this school,
I’ve never seen us convert that quickly.
Elizabeth Hogan
Associate Dean, Global Marketing
Fuqua School of Business
Duke University
LinkedIn Sponsored InMail

12. We hit a 48% open
rate with Sponsored
InMail. We haven’t
seen open rates that
high in a long time.
Victor Lin
Digital Marketing Manager
Replicon
LinkedIn Sponsored InMail

13. We needed to reach the niche
audience that supports the
oilfield services industry.
LinkedIn’s ability to hyper-
target this specific segment
and find key people in the
industry was a huge draw for us.
Nicole Baron
Marketing Manager
VistaVu Solutions
LinkedIn Sponsored InMail

14. Attracting quality students is key to the success of our graduate
business programs. The ability to target our marketing efforts
by region, expertise, and career level made it possible to reach
and engage with the precise audience we needed.
Eric Schulz
Co-director of Brand Management and Strategic Marketing
Utah State University
LinkedIn Sponsored InMail

15. LinkedIn’s Sponsored Content is
the perfect marriage between its
professional audience and our content-
based approach to advertising. The tool
helps surface relevant content for quality
prospects in our target B2B market,
effectively merging our inbound strategy
with cost-effective lead generation.
Kipp Bodnar
CMO
HubSpot
LinkedIn Sponsored Content

16. The purpose of the campaign was to
reach and engage the right audience
with creative content. We focused
on past LinkedIn data to methodically
identify what content works with the
target audience. The results vindicate
our belief in the use of data to improve
performance of creative campaigns.
Arem Mukim
Manager, Corporate Communications &
Digital Marketing
Ricoh India Ltd
LinkedIn Sponsored Content

17. This combination of
a professional, active
community, and the
ability to precisely target
our messages, delivered
unparalleled ROI at scale.
Igor Belogolovsky
Co-founder
Clever Zebo
LinkedIn Text Ads

18. Account Targeting enabled
us to increase the scale of
how many accounts we can
target, giving us increased
exposure to our most
important customers.
Suzanne McVey
Head of Global Demand Generation
Swrve
LinkedIn Account Targeting

19. Targeting on LinkedIn is as
valuable as search marketing.
For TIAS, it’s as inconceivable
not to use LinkedIn as it is not
to use Google.
Job van den Wildenberg
Marketing Development Manager
TIAS School for Business and Society
LinkedIn Account Targeting

20. For the first time in the history of media, you can reach the
world’s professionals all in one place. More than 467M people
worldwide gather on LinkedIn to stay connected and informed,
advance their careers, and work smarter. Together they comprise
the largest global community of business professionals. These
are the decision-makers, influencers, and the leaders of today
and tomorrow — precisely the people you want to target.
For more information, visit marketing.linkedin.com