There’s no denying we live in an increasingly mobile world. Until recently, however, stats around mobile app performance and how it relates to traditional metrics gauging software growth have been limited. Here at OpenView, we’ve invested first-hand in research monitoring not only the rapid migration to mobile, but also the emergence of mobile-first B2B SaaS companies (see our Mobile SaaS Metrics report for more details). And thanks to other research efforts, like the new App-Store Marketing Report from Business Insider Intelligence, our view of the current mobile landscape is continuing to come into focus. To share highlights from that report and others, we’ve created a new infographic showcasing the latest mobile adoption and retention stats and trends below. 3 key takeaways on mobile customer acquisition & retention in 2015 Mobile users are spending more time in apps than ever, but they’re spending that time on fewer apps Thanks to overcrowding and increased competition in app stores, customer acquisition cost is soaring Customer retention is a BIG problem (in fact, it’s costing even more than acquisition)

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8. -Optimizely