A common client question we always have is, "How do I monetize my mobile app?" There are many ways to monetize your mobile app with ads, subscriptions, in-app purchases, or even multi-revenue layering. This whitepaper will teach you how to make early stage revenue on your next mobile app with prime examples of different verticals and industries. Learn how to keep user retention, UX best practices, mobile make or break features, and 5 ways to monetize. Are you a product manager at an enterprise and looking to tie in mobile into your business strategy? This whitepaper helps both startups and large businesses accomplish their mobile goals.

1. WINNING WITH REVENUE
How to Think About Mobile Monetization Early On
"A whitepaper on early stage mobile a design tactics, monetization strategies, and mobile user validation
as part of Koombea's #productvalidation series"
RITIKA PURI
ELLIE CACHETTE

2. WINNING WITH REVENUE
How to Think About Mobile Monetization Early On
Mobile app growth is at an all time high. Companies are looking for unique ways to bring
online engagement to mobile - taking industry knowns from web and applying them to
mobile does not always translate to success. Building out a mobile strategy requires an
This guide will:
Outline Early Stage Revenue
User Experience Do's and Don'ts
How to Have a "Mobile First" Strategy
Mobile Features that Work and Don't
Some Examples:
Industry
Service
Travel
Music
Dating
Business
Health
Example App
Uber
Orbitz
Shazam
Tinder
Genius Scan
Lose It!
Main app Feature
Scheduling
Booking
Consuming / Content
Consuming / Content
Integration Function
Tracking Data
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3. 02
1. Early Stage Mobile Revenue
Mobile’s Unprecedented Impact
are aiming for new engagement or a new product. As mobile usage increases, its
important to understand the sheer reach and numbers around mobile:
01 August 2014 Koombea
Total Internet usage of
mobile and desktop
devices in the US.
CNN article and report from
ComScore, Jan 2014

4. 48 percent of users
mobile-only users
To Charge at Download or Not?
cannot
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EARLY STAGE REVENUE

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