An analysis and research into magazines.

1. Masthead: The masthead for NME is capital
block letters and is in red. The title is very
well known and because of this the
audiences will be able to identify it very
easily. Also due to this magazine being free
the title needs to stand out more being in a
different colour to everything else so that all
audiences will spot it. The tile being
positioned in this are means that it will be
the first thing people see if it is located in a
magazine stand because it will pop out of
the top of the stand.
The colour pallet of this magazine is very modern. The use of red in this
magazine is really effective. The red is used to show off the important parts of
the magazine. By doing this audiences will be able to discover the important
parts of the magazine so that they don’t have to flick through the magazine. The
use of blue on the magazine also has the same effect. Wembely stadium now
stands out from the rest of the magazine because it is the only piece of
information on the cover which is in blue. This is important because it has been
highlighted to advertise it. Because of this it is important to make sure it is
highlighted from everything else on the screen.
Plugs are also included on the front of
the magazine. These give the reader
an insight on what is going to be
included in the magazine. The plugs
are kept very short and don’t give too
much away about the articles in the
magazine. This will have been done to
hopefully intrigue the audience into
purchasing the magazine to find out
more.
The photography on this cover is
very simplistic. The standard use of
a close up shot is very effective in
this magazine. This photo will have
been taken like this because the
main article of the magazine will be
based around him and him only.
The barcode is also well
placed on this cover page. It
will have been placed in this
area of the cover to ensure
that it isn't interfering with
anything else on the cover.
Overall it doesn't’t cause an
eye sore.
The puff is placed at the very top of
the magazine above the mast head
and across the whole front. This is
effective because you have to go
passed reading that to read the title.
Because of this you will always end
up reading it even if you don’t mean
to. The puff gives information on
what is included in this magazine.

2. The masthead for clash is also in big
bold capital letter. However this title
covers the whole of the page unlike
NME where it is located in the top left of
the cover. Clash generally format all of
there magazines to ensure that the title
covers the entire width of the page.
Because of where the title is placed it
will be very easy to identify the
magazine as a Clash magazine. This is
useful because it means that the
audience of the magazine will be able to
notice the magazine much easier and
may also attract a higher audience
because of the big title. This may give
the impression that the magazine is very
popular (which it is) resulting in more
people possibly purchasing the
magazine.
The plugs on this magazine are located at the
bottom of the page and in a centered order.
Doing this leaves the rest of the page blank to
give the image a greater effect on the magazine.
Because of where the plugs are placed it gives the
impression that the person in the photo is looking
down on the plugs which directs you to them.
The photograph taken on this cover is very
clever. The way in which the person in the
photo is looking down at the floor is very
smart. This results in you looking down
toward the bottom of the page which is
where the plugs are. This follows the format
of making you follow the page down until
the bottom.
The colour pallet for this cover is very light. The
background is a form of light pink. This works well
with the colour of the writing because it means
that the colours don’t clash so you can still see it
all. The use of all of the background colours
overall helps to bring out the title and the rest of
the writing on the mag.
Yet again the barcode on this is very
well placed. It is also placed away to
the side on top of the persons top.
This is a good place to insert a
barcode because it isn't interfering
with the cover.

3. The mast head of this magazine is
placed behind the front photo this is
because the magazine title is well
known so the magazine doesn’t need
to show of their title because people
will already know that its theirs. It is
also spread with wide spaces
between each letter across the whole
top of the page. This is effective
because it helps fill the width of the
page without stretching the letters.
The colour pallet for this magazine is very dark. The majority
of the colours used in this pallet are very dark and blue. This
is effective in the cover because it highlights the photo and
makes the person stand out. Also the colour of the title is
good because it slightly blends into the background but
stands out enough to be noticeable. Yet again this doesn't’t
really matter because the title is so recognisable.
The plugs on this magazine are very short
and simple. They also use the effect of
having a much larger plug at the top
which titles the person in the picture.
This is done to emphasize the fact that he
is the highlight of the magazine. The
smaller plugs are just highlighting the
other interesting parts of the magazine.
This is done to intrigue the reader into
what is gong to be in the magazine and
hopefully attract more readers widening
the audience of the magazine.
The barcode on this magazine is yet again
very well placed. On this cover the
barcode is placed here because it is the
part of the page which is completely
blank. Because of this you result in
following the Z format across the page to
get to the bottom of the page. Yet again
the barcode isn't covering anything and is
very effective.
The way the photograph is taken in
this magazine is also very simple but
effective. The way in which the
lighting has fell on the person on the
cover has given the effect of him
covering his face. The lighting in the
background has also given a cool
dark vibe to the image which gives a
good effect on the whole to the
cover.

4. The contents of this page is very well
measured and smart. The use of the
lines to spread the contents apart are
very helpful. Because of these lines the
reader can see where each section ends
and starts. The column along the left is
very well designed and well structured.
The colours on the numbers change as
you move down the page. This will be
done to help the reader identify certain
numbers. Also there are smaller titles as
well to help you identify areas if the
contents. This contents page is also very
full of information about the magazine.
There are benefits and drawbacks with
this. Drawbacks can be that it makes the
contents look to cluttered which can out
readers off of the magazine if it causes
them to struggle to find what they are
looking for.
The colour pallet of this magazine is very useful and simplistic. The use of the blue
on the lines helps for users to identify different areas of the magazines. Also there
are other uses of the blue in this contents. The other use of blue helps the reader
to identify where the headings for other articles of the magazines. Colours are used
again further down on the left hand column of the contents. The colours change
depending on the numbers, this is useful because it again helps audiences to
identify areas of the magazines that may interest them.
The pictures taken on this contents
page are very well placed. The larger
image in the middle of the page is
dropped a layer behind. This gives a
layered effect to the contents which I
find very appealing. It has also worked
very well on the contents because the
page numbers don’t match with the
skin on the lady so there isn't any
clashing of covers. The same effect has
also been used across the top of the
page. It again gives the same effect
which I think is a nice overall finish to
the magazine.
The font used for the contents title is
very smart and visually pleasing. The
way that each letter is split into
different shapes creates a nice effect
on the title. The font does follow
through other titles and some of the
contents but the rest of the writing is
quite a simple font which easy to read.

5. The colour pallet for this contents page is yet again well designed to the
page. Page numbers for articles are all in pink. This is helpful to the
magazine because it helps audiences identify where the pages are much
quicker because it is easier to spot. The coloured banners for titles of the
contents pages are also very useful in the magazine. By using these it makes
areas of the magazine stand out which may be very interesting or highlights
important parts. The grey outline on the contents list is also another good
feature of the colour pallet. By using this it creates a sort of box effect
around the list which makes the page look cleaner because it adds to the
organisation of the page.
The layout of this contents page is very
organised and simple. Everything is
placed around borders and boxes which
helps to structure the contents into the
columns. Also the use of increasing the
font size of the page numbers also
helps to make them more readable. In
addition, on the bigger articles inside
the magazine they also increase the
size of the page numbers further. This
will be helpful to the audience and
intrigue them to this because its a lot
larger than the other numbers which
emphasizes that it is important. The
way the columns are laid out overall
has a big impact on how smart and
professional this contents page looks.
The font used on this contents page is
again similar to the font used on the
front page of the clash magazine. The
font is very simple and the letters are
quite bold and thick which gives the
presentation of a clash magazine
because of their recognisable fonts.
The pictures used on this contents
page are quite obscure but effective.
Again the way that the head of the
person in the top picture is out of the
picture. This is smart because it makes
the magazine look more layered this
gives a good effect because it makes
the cover look more alive and will
interest the reader and other
audiences.

6. The column's on this magazine are well
laid out also. From the way the contents
is split you can see where the columns
would fall in the design. The use of a
short snippet of the article will increase
the interest of audiences because they
will be able to find out parts of the article
which will then lead to them wanting to
read more and hopefully purchasing the
magazine. The arrow in the bottom right
corner is also very effective on the
magazine. I think this because it may
seduce the reader to carry on through
the magazine. Also the use of the banner
across the top helps to show the reader
what the page is about. Also I like this
because its different from other
magazines which say contents which
makes the magazine more unique.
The amount of pictures on this contents
page is much lower than the other two
contents pages. Personally I prefer this
because it makes the layout with the
columns more visible. I like this because it
makes the contents look more
professional and tidy.
The colour pallet for this front cover is very basic. The majority of the
magazine is white for the background and black for the majority of the
writing. The use of red throughout the magazine contents is very
effective. I think this because the title of the magazine is also red on the
front cover of the magazine. Because of this it makes the layout look more
effective. The use of the red in the index is also quite effective because it
draws the audiences attention to it because it’s a different colour. The
pallet is very strict throughout this contents page which adds to the
professionalism of the piece.
the font used in this contents is very bold
throughout. This is useful in a magazine
because it makes the writing easier to read
especially when reading the smaller texts. The
font on this contents also suits the magazine
genre in the way it is displayed on the page.

7. The colour pallet of this magazine is very plain and quite gungy. The use of
these colours makes the magazine look quite old fashioned. This works in
the vaccines favor because there music fits this setting of colours. The use
of blue in this magazine ads to the effect of the genre of magazine it is
and gives it more of a lively look. I like the use of blue a lot in this because
it stops the magazine from looking to grungy and brings out more of an
alternative look to it.
The positioning of the picture in this
magazine is quite common in double
page spreads. They tend to have the
image on one of the pages covering
one whole page. This NME cover
does it slightly different. They have
extended the picture so that it
stretches along onto the second page
and covers a third of the other side
of the double page spread. I like the
use of this in this magazine because
it makes this magazine stand out
more than others. This additionally
gives the unique layout to represent
NME.
The writing style used in this magazine is split into two separate
columns. I find this very effective because it makes the magazine look
much more organised and simple. The use of blue on the capital
letters also looks nice on the layout and helps to highlight the start of
new sections of the articles. Also using a larger font and the different
colour on the quote is effective as it may intrigue the reader to read
the entire text.

8. The image is placed on the left page of the double page spread.
This is a common format for double page spreads as shown in the
double page spread before. This is effective in a magazine because
it highlights the person in the image and shows that the article is all
based around them. Personally, I really like the photo used in this
double page spread because the pose used and the shot taken
looks really well taken.
The title on this double page spread takes up the whole top
half of the left page. This makes the title stand out a lot more
than it would if it was just a title on the front. The quotation
signs on the title will also draw attention to it. This will
attract audiences because they mean that the person in the
picture has said it himself.
The use of the plain black and white colour
scheme for this double page spread gives the
magazine quite a retro look. This fits the indie/
alternative vibe which the magazine will be
aiming to approach.
The layout of this double page spread article
follows the same format as the other magazines
with split columns. The start if new sections of
the article also has larger text to show the
reader where new areas start and finish. Also
the way in which the important words of the
piece above are in bold black which is
highlighted up from the grey writing. The text
which is spread apart from the rest of the article
as well is quite an effective column. This is
placed in the page because it is separate from
the other article which will help the reader
identify the change in article.

9. The colour pallet for this double page spread consists
of very pale colours. The use of the green and the
yellow works well together to bring the two pages
together. Also the colour pallet used matches the top
which King Krule is wearing in the photo which is
effective on bringing the whole double page spread
together.
The photo in used in this double page spread has been placed
on the whole of the left page of the spread. This is very
common in double page spreads as seen in the other two
double page spreads analysed. This works well on double page
spreads because it means that the photo used in the magazine
can be expressed more and gives the chance for people to be
able to respect the image because it is of a larger enough
standard for everyone to see.
The layout of this magazine also follows the same
format of columns as the other magazines. This
magazine has also left the first half of the right hand
side of the double page spread quite clear. This will
have been done to ensure that the title of the person
and to place a small bit of information about the
article to entice the reader before they begin to read
it.
The font used throughout the article on the right is
very standard and bald throughout. Again this
magazine has adopted the extra large starting letter of
the article. These are used to grab attention to the
reader. They also add personality and strengths to the
writing in mind.