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The Truth about Blockchains and ICOs

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Many of the greatest challenges an organization faces are determining how to profit from and create disruption within their industries. How can an organization leverage blockchain solutions for growth? Where does one start? Will ICOs replace fundraising and lending as we know it?

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The Truth about Blockchains and ICOs

  1. 1. The Truth about Blockchains and ICOs Presented by Kelcey Gosserand, Managing Partner at Trellis LLC
  2. 2. About me Managing Partner at Trellis and Blockchain Evangelist with a background in corporate open innovation and strategic partnerships Trellis is a community network connecting the Blockchain ecosystem and provides access to the right resources and tools to reduce the time required to go from idea to execution. Trellis advises a number of companies on ICOs and is gearing up for their spring ICOnference in Toronto.
  3. 3. What is Blockchain? How does it relate to Bitcoin? A blockchain is a type of distributed ledger, consisting of blocks of data. Each block is then “chained” to the next block, using a cryptographic hash referencing the previous block. This allows blockchains to be used like a ledger, which can be shared and accessed by anyone with the appropriate permissions. The blockchain is a file that contains the history of every Bitcoin transaction. Bitcoin as a digital currency and global payment network is growing in popularity everyday because it offers unique advantages to businesses that need to solve some of the biggest problems with moving and receiving money. Bitcoin: The Universal Blockchain for Payments
  4. 4. Top 5 Industries Transformed by Blockchain technology
  5. 5. Healthcare Critical condition, Rx: Blockchain The ailments of the healthcare industry are systemic, degenerative and self-induced. The level of spending is unsustainable - $3 trillion or nearly 20% of GDP with projections of continued growth in spend. Blockchain provides an opportunity to enable new ways of transacting healthcare. Healthcare is 10-15 years behind most industries in terms of technological adoption. Blockchain startup Gem, launched Gem Health, a network for developing applications and shared infrastructure for healthcare powered by the Ethereum blockchain.
  6. 6. Law & Government Smart Contracts The legal profession can enjoy the benefits of blockchain technologies, enhancing the transparency, verifiability and incorruptibility of data. Blockchain technology makes it possible to introduce software logic into a decentralized network. People can deploy certain code related to contracts directly on a peer-to-peer network for it be executed in a trustless and deterministic manner. Blockchain legal startups like, Agrello, allows users to create and manage smart-contract-based legal agreements with no coding or legal skills required.
  7. 7. Real Estate Beyond Bitcoin: What Blockchain means for Real Estate Digital currency introduced to the world through Bitcoin has begun to show up as a medium of exchange in real estate transactions. Blockchain technology can revolutionize the processing, maintenance, and verification of public records. Provides method for administering a low-cost certificate of ownership from a computer or phone, bringing many people into the formal system Blockchain enables a system where all data pertaining to a property or owner may be easily verified and accessed by the buyer, seller, and trusted third parties. Blockchain real estate startup, Ubitquity announced the first blockchain-powered real estate finance technology platform, in partnership with IBM.
  8. 8. Media Music on the Blockchain Music is the creative industry best positioned to benefit from blockchain adoption. All 3 major labels, plus digital services providers such as Spotify have signed up for the Open Music Initiative - a drive to promote innovation open-source standards related to music and to ensure proper compensation for all music creators, performers and rights holders. By using smart contracts implemented on a blockchain, music royalties could be administered almost instantaneously. Potential in “cyrptoequity” models - founders receive tokens that represents shares, giving them a vested interest in projects they fund. In 2015, Imogen Heap collaborated with Ujo to demonstrate how Ethereum blockchain could help build the backbone for prompt and transparent payments to artists.
  9. 9. Advertising Lowering the cost of trust in media & advertising Digital advertising lacks the core building blocks that make an ecosystem secure and costs the industry billions of dollars a year. Blockchain applications can be used to manage consumer relationships through its decentralized technology. Content creators can license their iP directly , creating a financial upside which will transform players like Netflix & YouTube.. Blockchain solutions are also being used to identify and deter cyberattacks.
  10. 10. ICOs and Beyond
  11. 11. A Vision for Blockchain Global Power As blockchain grows, the new technology is poised to play a critical role in how international citizens interact with one another. Blockchain has established itself to be an exciting and fertile investment environment and stands to add value to a broad range of industries and bring significant changes.

Many of the greatest challenges an organization faces are determining how to profit from and create disruption within their industries. How can an organization leverage blockchain solutions for growth? Where does one start? Will ICOs replace fundraising and lending as we know it?

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