Many of the greatest challenges an organization faces are determining how to profit from and create disruption within their industries. How can an organization leverage blockchain solutions for growth? Where does one start? Will ICOs replace fundraising and lending as we know it?

1. The Truth about Blockchains
and ICOs
Presented by Kelcey Gosserand, Managing
Partner at Trellis LLC

2. About me
Managing Partner at Trellis and Blockchain Evangelist
with a background in corporate open innovation and
strategic partnerships
Trellis is a community network connecting the
Blockchain ecosystem and provides access to the
right resources and tools to reduce the time required
to go from idea to execution.
Trellis advises a number of companies on ICOs and is
gearing up for their spring ICOnference in Toronto.

3. What is Blockchain? How does it relate to Bitcoin?
A blockchain is a type of distributed ledger, consisting of blocks of data. Each block is then “chained” to
the next block, using a cryptographic hash referencing the previous block. This allows blockchains to be
used like a ledger, which can be shared and accessed by anyone with the appropriate permissions.
The blockchain is a file that contains the history of every Bitcoin transaction.
Bitcoin as a digital currency and global payment network is growing in popularity everyday because it
offers unique advantages to businesses that need to solve some of the biggest problems with moving
and receiving money.
Bitcoin: The Universal Blockchain for Payments

4. Top 5 Industries Transformed
by Blockchain technology

5. Healthcare
Critical condition, Rx:
Blockchain
The ailments of the healthcare industry are systemic,
degenerative and self-induced.
The level of spending is unsustainable - $3 trillion or nearly
20% of GDP with projections of continued growth in spend.
Blockchain provides an opportunity to enable new ways of
transacting healthcare.
Healthcare is 10-15 years behind most industries in terms
of technological adoption.
Blockchain startup Gem, launched Gem Health, a network
for developing applications and shared infrastructure for
healthcare powered by the Ethereum blockchain.

6. Law &
Government
Smart Contracts
The legal profession can enjoy the benefits of blockchain
technologies, enhancing the transparency, verifiability and
incorruptibility of data.
Blockchain technology makes it possible to introduce
software logic into a decentralized network. People can
deploy certain code related to contracts directly on a
peer-to-peer network for it be executed in a trustless and
deterministic manner.
Blockchain legal startups like, Agrello, allows users to
create and manage smart-contract-based legal agreements
with no coding or legal skills required.

7. Real Estate
Beyond Bitcoin: What
Blockchain means for Real
Estate
Digital currency introduced to the world through Bitcoin has
begun to show up as a medium of exchange in real estate
transactions.
Blockchain technology can revolutionize the processing,
maintenance, and verification of public records.
Provides method for administering a low-cost certificate of
ownership from a computer or phone, bringing many
people into the formal system
Blockchain enables a system where all data pertaining to a
property or owner may be easily verified and accessed by
the buyer, seller, and trusted third parties.
Blockchain real estate startup, Ubitquity announced the
first blockchain-powered real estate finance technology
platform, in partnership with IBM.

8. Media
Music on the Blockchain
Music is the creative industry best positioned to benefit
from blockchain adoption.
All 3 major labels, plus digital services providers such as
Spotify have signed up for the Open Music Initiative - a
drive to promote innovation open-source standards related
to music and to ensure proper compensation for all music
creators, performers and rights holders.
By using smart contracts implemented on a blockchain,
music royalties could be administered almost
instantaneously.
Potential in “cyrptoequity” models - founders receive
tokens that represents shares, giving them a vested
interest in projects they fund.
In 2015, Imogen Heap collaborated with Ujo to
demonstrate how Ethereum blockchain could help build the
backbone for prompt and transparent payments to artists.

9. Advertising
Lowering the cost of trust in
media & advertising
Digital advertising lacks the core building blocks that make
an ecosystem secure and costs the industry billions of
dollars a year.
Blockchain applications can be used to manage consumer
relationships through its decentralized technology.
Content creators can license their iP directly , creating a
financial upside which will transform players like Netflix &
YouTube..
Blockchain solutions are also being used to identify and
deter cyberattacks.

10. ICOs and Beyond

11. A Vision for Blockchain Global Power
As blockchain grows, the new technology is poised to play a critical role in how international citizens
interact with one another.
Blockchain has established itself to be an exciting and fertile investment environment and stands to add
value to a broad range of industries and bring significant changes.