Jumping in to Foursquare:Reviewing Location-Based Games for Business From Harvard to Zagats, and Tasti D Lite to Starbucks, the world's most familiar brands are experimenting with location-based platforms to develop deeper customer relationships. What new experiences will we learn about from yours?

1. Jumping in to Foursquare Reviewing Location-Based Platforms for Business

2. What IS Foursquare? “. . .a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.“

4. Over 1,000,000 badges have been awarded

5. Over 1.4 million venues with 1200 offering specials

6. Over 15.5 million check-ins

8. Arrive at your destination. Click places. Identify your correct location from populated list. Earn points for frequent check-ins + adding new venues to the list. Learn more about the location from other users. Earn badges based on activity.

9. Who’s on first? All about the game! Checking in on foursquare

10. New Badges Released During SXSW 2010

11. Early Brand Adoption Entertainment, Education, and Commerce All are experimenting with engagement through gaming. Discover new hand-selected experiences by brand names you already trust.

12. Building on Proven ModelsExisting Loyalty Programs are Evolving through Check-ins Tasti D Liteoffers the opportunity to automatically update your status on Foursquare, Twitter, and Facebook when using a loyalty card. Followers see: “I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC! http://myTasti.com.”

13. SPIN Magazine turned SXSW 2010 into a musical scavenger hunt. Requirements for minimum numbers of check-ins were established for venues, time frames, and city limits. Specialty badges designed. Winners awarded coveted pass to annual concert with must-see talent.

14. Not All Fun and Games PayPal + Microsoft Partner at SXSW 2010 Stats dated 3.14.10

15. Cities Showing Their Unique Flavor Tourism has a giant growth opportunity.

16. The Ivory Tower Becomes a Block Party Could Tuition Credits be Earned Through Check-ins? Returning Students Attend Select Lectures for Free?

17. Checking in on foursquare Not all fun and games Sxsw fundraiser – stats dated 3.14.10

18. The Challenge is ON! Location-based social platforms open conversations between peer-to-peer and brand-to-consumer in exciting new ways. A fantastic melding of offline and online activity. Entertainment and information all rolled into one. How will you use this new phenomenon? Brands. Event planners. Conference producers. Non-profits. What new experiences will the world learn about from YOU?

19. KARYN COOKS FLAIR MEDIA Engage. Connect. Share.e flairmediainc@gmail.com www.FlairMinute.com