PK movie lessons for MBA students and its marketing strategies.

1. A presentation on
PK – The movie
By-
M.D.Karthik
Sonia Grover
Anshul Pareek
(PGDM1)

2. 5 Takeaways from the film
 Either a false belief or a true belief can be sold to the customer through good
marketing of oneself (Tapasvi).
 Creating an illusion in the mind of people about non-existential things ga rners
huge attention and money (quick bucks made).
 God exists, God men shouldn't: At a time when children are being massacred
in the name of religion, a film that challenges the concept of different Gods
seems to be the need of the hour.(God IndustryGod Managers exposed).
 Religion has a huge business potential in India.
 Aliens have a better understanding of the human values and we are just dots
in this entire universe.

3. Marketing Point Of View :
 Culture
 Thorough Understanding is needed
 Could result in hazardous consequences( when PK went
to Mosque carrying wine, he went to Church carrying
Coconut and Aarti )
 Need to Flexible enough to adapt the changes in the
market.

4. Marketing Strategy of PK -
o POSTER LAUNCH – a shock value was created with quirky posters of the leads actors
and there was a hint about character which lead to more curiosity among the
audience.
o Rajkumar Hirani has tried new and unconventional looks with the female lead Anushka
Sharma.
o The Alien Look of Amir Khan – his attire donated by different people on street randomly
in return of money or a new shirt(gaining public acceptance before release).
o The very pairing of Amir Khan and Anushka Sharma is
a big game changer and a new experience for
the audience.
o The trio – Director Rajkumar Hirani, Sanjay Dutt , Amir
Khan have had extremely successful collaborations
(Munnabhai MBBS & 3 idiots resp.)Producer Vidu Vinod
Chopra getting together with the other geniuses.

5. Marketing Strategy of PK -
There was lot of intrigue about the film and anticipation built around it (Nothing
revealed).
THE BOLD POSTER
A new actor like Sushant Singh Rajput was cast in the movie –
an exception .
Amir Khan’s one film policy and releases only during Christmas(holiday season) which makes his
movies huge blockbusters along with a good script of course. Result – Movie made with 85 crores
and Box Office gained 607 crores.

6. T
H
A
N
K
Y
O
U