Generations Marketing
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GENERATION X, GENERATION Y, GENERATION Z, AND THE BABY BOOMERS...Who are they? and What are their characteristics?
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Generations Marketing
- 6. Baby Boomers 1945-1960 BORN GEN X 1961-1980 BORN GEN Y 1981-1995 BORN GEN Z After 1995 BORN GENERATi N MARKETING
- 7. GENERATi NS : Who they are? Source : http://www.talentedheads.com/2013/04/09/generation-confused/
- 8. Baby Bloomer The Baby Boomers are a generation of people born during the post WWII ‘Baby Boom’, roughly during the years 1946 to 1964. This new generation of Baby Boomers experienced an unprecedented level of economic growth and prosperity throughout their lifetime. They entered the world in a time of relative hardship, but thanks to education, government subsidies, rising property prices and technological advancements they have emerged as a successful and affluent generation. Many baby boomers are now settling into retirement, with many more luxuries and comforts in their golden years than experienced by generations before them. GENERATi NS : Who they are? Source : http://www.talentedheads.com/2013/04/09/generation-confused/
- 9. Generation X came after the Baby Boomers, and typically covers people born between the mid 1960’s and the early 1980’s. Gen X was shaped by global political events that occurred during this generation’s youth. Events such as The Vietnam War, the fall of the Berlin Wall, the end of the Cold War, and the Thatcher-era government in the UK were events that helped to shape the culture and upbringing of Generation X. Relative to previous generations, Gen X is more open to diversity and has learnt to embrace differences such as religion, sexual orientation, class, race and ethnicity.GEN X Baby Bloomer The Baby Boomers are a generation of people born during the post WWII ‘Baby Boom’, roughly during the years 1946 to 1964. This new generation of Baby Boomers experienced an unprecedented level of economic growth and prosperity throughout their lifetime. They entered the world in a time of relative hardship, but thanks to education, government subsidies, rising property prices and technological advancements they have emerged as a successful and affluent generation. Many baby boomers are now settling into retirement, with many more luxuries and comforts in their golden years than experienced by generations before them. GENERATi NS : Who they are? Source : http://www.talentedheads.com/2013/04/09/generation-confused/
- 10. Generation Y covers people born between the 1980’s and the year 2000, and these individuals are sometimes referred to as Gen Y, the Millennial Generation, or simply Millennials. Generation Y has been shaped by the technological revolution that occurred throughout their youth. Gen Y grew up with technology, so being connected and tech savvy is in their DNA. Equipped with latest technology and gadgets, such as iPhones, laptops and lately tablets, Generation Y is online and connected 24/7, 365 days a year. Many Millennials grew up seeing their Baby Boomer parents working day and night doing stressful corporate jobs, which has shaped their own views on the workforce and the need for work-life balance.GEN Y Source : http://www.talentedheads.com/2013/04/09/generation-confused/ GENERATi NS : Who they are?
- 11. Generation Y covers people born between the 1980’s and the year 2000, and these individuals are sometimes referred to as Gen Y, the Millennial Generation, or simply Millennials. Generation Y has been shaped by the technological revolution that occurred throughout their youth. Gen Y grew up with technology, so being connected and tech savvy is in their DNA. Equipped with latest technology and gadgets, such as iPhones, laptops and lately tablets, Generation Y is online and connected 24/7, 365 days a year. Many Millennials grew up seeing their Baby Boomer parents working day and night doing stressful corporate jobs, which has shaped their own views on the workforce and the need for work-life balance.GEN Y Generation Z is the generation of children born after the Year 2000. They are the children of Generation X and Generation Y. To be fair we don’t know a whole lot about the character traits of Generation Z, because they haven’t been on the earth for very long yet. Generation Z are predicted to be highly connected, living in an age of high-tech communication, technology driven lifestyles and prolific use of social media. A lot of what we think we know about Generation Z is inferred, and only time will tell whether we have been correct. GEN Z Source : http://www.talentedheads.com/2013/04/09/generation-confused/ GENERATi NS : Who they are?
- 13. Baby Bloomer Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement, rejection or redefinition of traditional values, spiritualist, sub-cultural explosion. GENERATi N CHARACTERISTICS
- 14. Baby Bloomer Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement, rejection or redefinition of traditional values, spiritualist, sub-cultural explosion. GEN X Rebellious, independent, entrepreneurial, anti-establishment, skeptical, ecologically- minded, anti-consumerist, short attention spans, multi-career minded. GENERATi N CHARACTERISTICS
- 15. Baby Bloomer Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement, rejection or redefinition of traditional values, spiritualist, sub-cultural explosion. GEN X Rebellious, independent, entrepreneurial, anti-establishment, skeptical, ecologically- minded, anti-consumerist, short attention spans, multi-career minded. GEN Y Style-conscious, tech-savvy, prematurely affluent, independent, socially and environmentally aware, pro-community, pro-multiculturalism, pro-gender equality. GENERATi N CHARACTERISTICS
- 16. Baby Bloomer Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement, rejection or redefinition of traditional values, spiritualist, sub-cultural explosion. GEN X Rebellious, independent, entrepreneurial, anti-establishment, skeptical, ecologically- minded, anti-consumerist, short attention spans, multi-career minded. GEN Y Style-conscious, tech-savvy, prematurely affluent, independent, socially and environmentally aware, pro-community, pro-multiculturalism, pro-gender equality. GEN Z Web and technology savvy, brand conscious, community minded, pro-multiculturalism, pro-equality GENERATi N CHARACTERISTICS
- 17. Baby Bloomer Communication Media Signature Product Television Attitude toward Career Telephone Organizational - Careers are defined by employees Preference when making financial decisions Face to Face ideally, but increasingly will go online
- 18. Baby Bloomer Communication Media Signature Product Television Attitude toward Career Telephone Organizational - Careers are defined by employees Preference when making financial decisions Face to Face ideally, but increasingly will go online Communication Media Signature Product Personal Computer Attitude toward Career eMail & Text Message GEN X Portfolio careers-loyal to professional, not to employer Preference when making financial decisions Online - would prefer face to face time permitting
- 19. Baby Bloomer Communication Media Signature Product Television Attitude toward Career Telephone Organizational - Careers are defined by employees Preference when making financial decisions Face to Face ideally, but increasingly will go online Communication Media Signature Product Personal Computer Attitude toward Career eMail & Text Message GEN X Portfolio careers-loyal to professional, not to employer Preference when making financial decisions Online - would prefer face to face time permitting Communication Media Signature Product Attitude toward Career Tablet / Smartphone GEN Y Digital entrepreneurs work with organization Text & Social Media Preference when making financial decisions Face to Face
- 20. Baby Bloomer Communication Media Signature Product Television Attitude toward Career Telephone Organizational - Careers are defined by employees Preference when making financial decisions Face to Face ideally, but increasingly will go online Communication Media Signature Product Personal Computer Attitude toward Career eMail & Text Message GEN X Portfolio careers-loyal to professional, not to employer Preference when making financial decisions Online - would prefer face to face time permitting Communication Media Signature Product Attitude toward Career Tablet / Smartphone GEN Y Digital entrepreneurs work with organization Text & Social Media Preference when making financial decisions Face to Face GEN Z Communication Media Signature Product Facetime Attitude toward Career Hand-held Devices Multitaskers will move seamlessly between organization and pop up business Preference when making financial decisions Solutions will be digitally crowd-sourced